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Amaretti Biscuits

Fail

Prices span $5.89–$13.22, mostly outside the sweet spot, so Amaretti Biscuits is a Fail.

Flapen Score
40
40 / 100
Ranks 2,270 of 2,976 Grocery niches · −6 vs the category median of 46
Market size
£69K/yr72K searches / yr
90-day growth
-14.1%search demand this quarter
Competition
83%top-5 click share · 9 brands · 13 sellers

Flapen Score

Amaretti Biscuits against its category

The dotted line is the Grocery average. Past it, Amaretti Biscuits is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Amaretti Biscuits market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Amaretti Biscuits 72K times last year and spent an estimated £69K. The top 5 brands take 87% of clicks. Demand peaks in Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

11.7% of searches ended in a purchase last week.

Shoppers searched for this 72K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.7% of those searches ended in a purchase. Searches in the last 90 days moved -14.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £69K a year.

Searches, last 12 months
72K
Growth, 90 days vs prior 90
-14.1%
Conversion, latest week
11.7%
Market size, estimated
£69Ka year
Peak month
December8.9× the quietest month
Top search term
amaretti biscuits51K searches a year

02 · Price

A sale here is worth £8.16.

Listings sell for £8.16 on average, from £5.89 to £13.22. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £8.16 that is £2K to £4K a year per listing.

Average price
£8.16under the $15 to $100 sweet spot
Price range
£5.89–£13.22
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 42.8% of listings are out of stock. The average listing ranks #124 within Bakery. It carries 123 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
80%
Out of stock, average day
42.8%
Average rank
#124in Bakery
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
123per listing
Listings tracked
10

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
56 months

Products

Top Amaretti Biscuits products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.

£0£7K£14K£21K£28K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

13

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

8%

  • Piacelli35%
  • LA MOLE32%
  • Blue Nile Foods9%
  • Lazzaroni Amaretti7%
  • Forno Bonomi5%
  • Sync'T5%
  • Open — no brand owns it (3 brands, 8%)

Demand

Amaretti Biscuits search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 8.9×

Search terms

Top Amaretti Biscuits search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • amaretti biscuits51K/yr
  • amaretti7K/yr
  • amaretti biscuits crunchy7K/yr
  • amaretto biscuit4K/yr
  • amaretto biscuits4K/yr

Reviews and returns

What reviews say buyers love and hate about Amaretti Biscuits

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall28%−0.10

such a small box

Tiny

Smaller bags than I envisioned

Sweetness19%−0.09

too much sugar

the Amaretti is too sweet

Too sweet

Value For Money17%−0.15

too expensive

Not good value for money

expensive

Storage Temperature3%−0.03

no resealable tab so need transferring to an airtight container to store

Cooking Instructions3%+0.05

this batch were slightly overcooked

Love

Taste-Overall37%+1.39

Great taste

Excellent amaretti biscuits

Great crunch & taste

Baking15%+1.36

Yummy biscuits

Great biscuits

Yum, lovely biscuets which i use for baking, definitely will re purchase

Crispiness10%+0.85

Good crunch

Great taste and crunch

Delicious and not crushed to bits

Quality-Overall8%+0.46

Excellent product

Good quality

Ameretto quality

Advertised Vs Actual Product7%+0.09

As described

It met expectations

Just as described

FAQ

Common Amaretti Biscuits questions

Answered from the same tracked data.