amaretti biscuits
Skip itPrices mostly outside the sweet spot ($5.89–$13.22) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great11.7%search→purchase rate — share of searches ending in a sale
Review moat
Great122.8avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Avg price
Bad£8.16avg listing price — sweet spot $15–$100
Growth
Bad-14.1%90-day search growth — must beat 0% to launch
Market size
Bad£69K£69K/yr · 72K searches
Competition
Bad83%top-5 click share — a locked-up shelf
Price range
Bad£5.89–£13.22cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, amaretti biscuits is a £69K/yr Amazon United Kingdom market (72K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 40/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
amaretti biscuits market data
- Units sold / yr
- 8K–10K
- avg 250–500/product
- Revenue / yr
- £65K–£82K
- units × avg price
- Conversion rate
- 11.7%
- Avg BSR
- #124
- Page quality
- 0%
- Prime
- 80%
- Sponsored
- 80%
- Out of stock
- 42.8%
- Avg brand age
- 56 months
- Avg seller age
- 172 days
Competition & brand share
The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.Brands
9 falling
Sellers
13
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
83%
Top 20: 100%
Open market
8%
- Piacelli35%
- LA MOLE32%
- Blue Nile Foods9%
- Lazzaroni Amaretti7%
- Forno Bonomi5%
- Sync'T5%
- Open — no brand owns it (3 brands, 8%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -14.1% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 8.9×
Top amaretti biscuits search terms
- amaretti biscuits51K/yr
- amaretti7K/yr
- amaretti biscuits crunchy7K/yr
- amaretto biscuit4K/yr
- amaretto biscuits4K/yr
Top amaretti biscuits products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Piacelli Amaretti Biscuits - Pack of 2 (2x200g)
Piacelli£6.394.7★289 rev
La Mole - Amaretti Biscuits (200g Pack of 2) | Sweet & Crunchy
LA MOLE£7.994.8★77 rev
Blue Nile Foods Amaretti Biscuits by Forno Bonomi Almond-Flavored Italian Biscuits for Coffee Tea or Use in Classic Dessert Recipes 500-gram Pack
Blue Nile Foods£13.224.4★73 rev
Lazzaroni Amaretti di Saronno (65G)
Lazzaroni Amaretti£5.894.1★265 rev
Forno Bonomi Amaretti Biscuits 500 g
Forno Bonomi£9.414.6★233 rev
Newest
by launch date
La Mole - Italian Biscuits Selection | Amaretti (200g) & Cantuccini (200g)
LA MOLE£8.3125 rev
La Mole - Amaretti Biscuits (200g Pack of 2) | Sweet & Crunchy
LA MOLE£7.9977 rev
Mixed Flavour Selection of Gourmet Amaretti Biscuits - 230g Gift tube of Biscotti Italian Biscuits - Italain Food Gifts
MAARGO only quality£8.252 rev
Blue Nile Foods Amaretti Biscuits by Forno Bonomi Almond-Flavored Italian Biscuits for Coffee Tea or Use in Classic Dessert Recipes 500-gram Pack
Blue Nile Foods£13.2273 rev
2 X Amaretti Biscuit Gift Bags | 2 Pack Of Deliciously Crunchy Biscuits With Apricot Kernels | Authentic Traditional Italian Amaretti Twice Baked 2 X 200g
Sync'T£5.9715 rev
Trending
90-day click momentumMixed Flavour Selection of Gourmet Amaretti Biscuits - 230g Gift tube of Biscotti Italian Biscuits - Italain Food Gifts
MAARGO only quality£8.253.6★
2 X Amaretti Biscuit Gift Bags | 2 Pack Of Deliciously Crunchy Biscuits With Apricot Kernels | Authentic Traditional Italian Amaretti Twice Baked 2 X 200g
Sync'T£5.974.8★
Matilde Vicenzi Ameretto Di Matilde Italian Cookies Amaretti Biscuits 200g (Pack of 2)
Generic£9.344.9★
La Mole - Amaretti Biscuits (200g Pack of 2) | Sweet & Crunchy
LA MOLE£7.994.8★
Piacelli Amaretti Biscuits - Pack of 2 (2x200g)
Piacelli£6.394.7★
What buyers say about amaretti biscuits
What buyers praise and complain about, mined from review topics.What buyers love
“Great taste”
“Yummy biscuits”
“Good crunch”
“Excellent product”
“As described”
“Excellent with fast delivery and gift options, too”
“Lovely flavoured amaretto biscuits”
“A very nice bite sized sweet almond flavoured biscuit”
“Absolutely lovely”
“Good value”
What buyers complain about
“such a small box”
“too much sugar”
“too expensive”
“no resealable tab so need transferring to an airtight container to store”
“this batch were slightly overcooked”
“Not biscuits”
Common questions
- Is amaretti biscuits profitable to sell on Amazon United Kingdom?
- The niche generates £69K/yr across 10 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -14.1%. Flapen's verdict: Skip it (40/100).
- How competitive is the amaretti biscuits niche?
- 9 brands and 13 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 87% of demand.
- What do buyers complain about in amaretti biscuits?
- Top complaints mined from reviews: Size-Overall, Sweetness, Value For Money. The return rate is 0.0%.
- When does demand for amaretti biscuits peak?
- Demand peaks in Nov–Dec; the busiest month runs 8.9× the quietest.
- What does it cost to enter the amaretti biscuits niche?
- Listings span £5.89–£13.22; the average listing price is £8.16 (sweet spot $15–$100). The average incumbent carries 123 reviews — the moat a new listing must climb.