Amaretti Biscuits
FailPrices span $5.89–$13.22, mostly outside the sweet spot, so Amaretti Biscuits is a Fail.
- Flapen Score
- 40 / 100Ranks 2,270 of 2,976 Grocery niches · −6 vs the category median of 4640
- Market size
- £69K/yr72K searches / yr
- 90-day growth
- -14.1%search demand this quarter
- Competition
- 83%top-5 click share · 9 brands · 13 sellers
Flapen Score
Amaretti Biscuits against its category
The dotted line is the Grocery average. Past it, Amaretti Biscuits is stronger. Inside it, weaker.
Market
The Amaretti Biscuits market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Amaretti Biscuits 72K times last year and spent an estimated £69K. The top 5 brands take 87% of clicks. Demand peaks in Nov–Dec. Flapen scores it 40 out of 100, a Fail.
01 · Demand
An estimated 11.7% of those searches ended in a purchase.
Shoppers searched for this 72K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.7% of those searches ended in a purchase. Searches in the last 90 days moved -14.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £69K a year.
- Searches, last 12 months
- 72K
- Growth, 90 days vs prior 90
- -14.1%
- Conversion, latest week
- 11.7%
- Market size, estimated
- £69Ka year
- Peak month
- December8.9× the quietest month
- Top search term
- amaretti biscuits51K searches a year
02 · Price
A sale here is worth £8.16.
Listings sell for £8.16 on average, from £5.89 to £13.22. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £8.16 that is £2K to £4K a year per listing.
- Average price
- £8.16under the $15 to $100 sweet spot
- Price range
- £5.89–£13.22
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£4K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
80% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 42.8% of listings are out of stock. The average listing ranks #124 within Bakery. It carries 123 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 80%
- Out of stock, average day
- 42.8%
- Average rank
- #124in Bakery
- Average rating
- 4.47 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 123per listing
- Listings tracked
- 10
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 56 months
Products
Top Amaretti Biscuits products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Piacelli Amaretti Biscuits - Pack of 2 (2x200g)
- Price
- £6.39
- Rating
- 4.7/5
- Reviews
- 289
- Age
- 5y ago

La Mole - Amaretti Biscuits (200g Pack of 2) | Sweet & Crunchy
- Price
- £7.99
- Rating
- 4.8/5
- Reviews
- 77
- Age
- 1y ago

Blue Nile Foods Amaretti Biscuits by Forno Bonomi Almond-Flavored Italian Biscuits for Coffee Tea or Use in Classic Dessert Recipes 500-gram Pack
- Price
- £13.22
- Rating
- 4.4/5
- Reviews
- 73
- Age
- 2y ago

Lazzaroni Amaretti di Saronno (65G)
- Price
- £5.89
- Rating
- 4.1/5
- Reviews
- 265
- Age
- 5y ago

Forno Bonomi Amaretti Biscuits 500 g
- Price
- £9.41
- Rating
- 4.6/5
- Reviews
- 233
- Age
- 6y ago
Trending
estimated 90-day click momentum
Mixed Flavour Selection of Gourmet Amaretti Biscuits - 230g Gift tube of Biscotti Italian Biscuits - Italain Food Gifts
- Price
- £8.25
- Rating
- 3.6/5
- Reviews
- 2
- Age
- 1y ago

2 X Amaretti Biscuit Gift Bags | 2 Pack Of Deliciously Crunchy Biscuits With Apricot Kernels | Authentic Traditional Italian Amaretti Twice Baked 2 X 200g
- Price
- £5.97
- Rating
- 4.8/5
- Reviews
- 15
- Age
- 3y ago

Matilde Vicenzi Ameretto Di Matilde Italian Cookies Amaretti Biscuits 200g (Pack of 2)
- Price
- £9.34
- Rating
- 4.9/5
- Reviews
- 16
- Age
- 3y ago

La Mole - Amaretti Biscuits (200g Pack of 2) | Sweet & Crunchy
- Price
- £7.99
- Rating
- 4.8/5
- Reviews
- 77
- Age
- 1y ago

Piacelli Amaretti Biscuits - Pack of 2 (2x200g)
- Price
- £6.39
- Rating
- 4.7/5
- Reviews
- 289
- Age
- 5y ago
Newest
by launch date
La Mole - Italian Biscuits Selection | Amaretti (200g) & Cantuccini (200g)
- Price
- £8.31
- Rating
- 4.4/5
- Reviews
- 25
- Age
- 11mo ago

La Mole - Amaretti Biscuits (200g Pack of 2) | Sweet & Crunchy
- Price
- £7.99
- Rating
- 4.8/5
- Reviews
- 77
- Age
- 1y ago

Mixed Flavour Selection of Gourmet Amaretti Biscuits - 230g Gift tube of Biscotti Italian Biscuits - Italain Food Gifts
- Price
- £8.25
- Rating
- 3.6/5
- Reviews
- 2
- Age
- 1y ago

Blue Nile Foods Amaretti Biscuits by Forno Bonomi Almond-Flavored Italian Biscuits for Coffee Tea or Use in Classic Dessert Recipes 500-gram Pack
- Price
- £13.22
- Rating
- 4.4/5
- Reviews
- 73
- Age
- 2y ago

2 X Amaretti Biscuit Gift Bags | 2 Pack Of Deliciously Crunchy Biscuits With Apricot Kernels | Authentic Traditional Italian Amaretti Twice Baked 2 X 200g
- Price
- £5.97
- Rating
- 4.8/5
- Reviews
- 15
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 83% of clicks. A locked shelf that new listings rarely crack.
Brands
9 falling
Sellers
13
Est. top-5 brand share
87%
Top 20: 100%
Est. top-5 click share
83%
Top 20: 100%
Open market
8%
- Piacelli35%
- LA MOLE32%
- Blue Nile Foods9%
- Lazzaroni Amaretti7%
- Forno Bonomi5%
- Sync'T5%
- Open — no brand owns it (3 brands, 8%)
Demand
Amaretti Biscuits search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 8.9×
Search terms
Top Amaretti Biscuits search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- amaretti biscuits51K/yr
- amaretti7K/yr
- amaretti biscuits crunchy7K/yr
- amaretto biscuit4K/yr
- amaretto biscuits4K/yr
Reviews and returns
What reviews say buyers love and hate about Amaretti Biscuits
We read the reviews and the return reasons for every product selling here.
“such a small box”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
13 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Amaretti Biscuits questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









