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Almond Flour

soft demand (-33.1% this quarter) — Almond Flour doesn't clear our bar today.

Flapen Score

49
Skip it
Market size 64Growth 8Conversion 95Competition 29Returns 100Price range 21Avg price 35Brand share 52Review moat 65Quality gap 28
This niche Category average

Is Almond Flour profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Almond Flour is a £602K/yr Amazon United Kingdom market (484K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Jan–Feb–Mar. Verdict: Skip it — 49/100.

Almond Flour: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -33.1% over the last 90 days and 12.2% of searches end in a purchase.

£602K

revenue / yr

Units sold / yr60K
Search volume / yr-33.1%484K
Conversion rate12.2%
Avg price£10.23

Who owns the niche?

The top 5 brands hold 74% of demand, so 26% of the market is open.

26%

open market share

Brands · sellers12 · 13
Top-5 product click share67%
Open market26%
Avg brand age67 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 15 products

Sponsored placement53%
New entrants (1y)0· 0 succeeded
Avg rating4.6★
Avg reviews905

Top Almond Flour products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

£0£60K£120K£181K£241K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

13

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

19%

  • Seba Garden33%
  • Buy Whole Foods Online17%
  • Q Honey Food8%
  • Minton & Donello8%
  • NKD Living7%
  • nut&me7%

Almond Flour demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume484KCVR12.2%Products15Brands12Top 5 Brands74%OOS Rate2.2%Rating4.6★Reviews905Avg BSR#176
15K10KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar · busiest ÷ quietest = 2.0×

Top Almond Flour search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • almond flour358K/yr
  • almond flour for baking52K/yr
  • almond flour 1kg17K/yr
  • ground almonds 1kg11K/yr
  • 1kg almond flour8K/yr
  • fine almond flour9K/yr
  • almond powder8K/yr
  • blanched almond flour6K/yr
  • almond flour 500g4K/yr
  • almond meal3K/yr

What reviews say buyers love and hate about Almond Flour

What buyers mention most, as a share of all reviews.

What buyers love

88% of reviews
Quality-Overall28%

the quality of the almond flour is very good

Baking19%

Good for baking

Value For Money9%

Even so, this product is cheaper

Nutritional Content9%

I made my own protein powder with this which came out very well

Advertised Vs Actual Product8%

As described

What buyers complain about

74% of reviews
Value For Money16%

Total waste of money

Smell10%

rancid smell taste

Taste-Overall9%

Bad batch of ground almonds

Texture/Consistency-Overall9%

It's a very coarse 'flour'

Moist/Dry7%

Wet

Almond Flour return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Ease Of Use
100%

Common Almond Flour questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Almond Flour 49/100 on Amazon United Kingdom — Skip it. The niche generates £602K/yr across 15 tracked products. Search demand moved -33.1% over the last 90 days.
Search demand for Almond Flour on Amazon United Kingdom peaks in Jan–Feb–Mar, where the busiest month runs 2.0× the quietest.