almond flour
Skip itSoft demand (-33.1% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible12.2%search→purchase rate — share of searches ending in a sale
Review moat
Good904.67avg incumbent reviews — the moat a new listing must climb
Market size
Good£602K£602K/yr · 484K searches
Brand share
Good74%top-5 brand share — brands hold most of the demand
Avg price
Okay£10.23avg listing price — sweet spot $15–$100
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Price range
Bad£3.40–£18.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-33.1%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, almond flour is a £602K/yr Amazon United Kingdom market (484K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Jan–Feb–Mar. Verdict: Skip it — 49/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
almond flour market data
- Units sold / yr
- 50K–60K
- avg 2,500–3,000/product
- Revenue / yr
- £512K–£614K
- units × avg price
- Conversion rate
- 12.2%
- Avg BSR
- #176
- Page quality
- 0%
- Prime
- 80%
- Sponsored
- 53%
- Out of stock
- 2.2%
- Avg brand age
- 67 months
- Avg seller age
- 150 days
Competition & brand share
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.Brands
12 falling
Sellers
13
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
19%
- Seba Garden33%
- Buy Whole Foods Online17%
- Q Honey Food8%
- Minton & Donello8%
- NKD Living7%
- nut&me7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -33.1% search growth over the last 90 days.Peak months: Jan, Feb, Mar · busiest ÷ quietest = 2.0×
Top almond flour search terms
- almond flour358K/yr
- almond flour for baking52K/yr
- almond flour 1kg17K/yr
- ground almonds 1kg11K/yr
- 1kg almond flour8K/yr
- fine almond flour9K/yr
- almond powder8K/yr
- blanched almond flour6K/yr
- almond flour 500g4K/yr
- almond meal3K/yr
Top almond flour products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Seba Garden Extra Fine Almond Flour 1 KG Blanched Ground Almonds from California Keto Friendly Gluten Free Baking Flour Resealable Ziplock Pack
Seba Garden£12.644.6★2,895 rev
Almond Flour 500g (BWFO) Low Carb Keto and Vegan Friendly - Great for Baking
Buy Whole Foods Online£7.234.7★71 rev
Almond Flour 1KG Blanched & Extra Fine Partially De-Oiled Gluten Free
Q Honey Food£13.514.6★3,513 rev
Minton & Donello - Finely Ground Almonds 250g
Minton & Donello£3.404.6★267 rev
NKD Living Almond Flour (1kg) Finely ground almonds from Spain
NKD Living£13.784.6★2,927 rev
Newest
by launch dateMinton & Donello - Finely Ground Almonds 250g
Minton & Donello£3.40267 rev
Organic Blanched Almond Flour 1kg - 100% Pure Spanish Almond Flour Powder - Resealable and Recyclable Pouch by Alpha01
ALPHA01£18.07120 rev
Ground Almonds ( 200g / 7.05oz ) | Gluten-Free and Vegan | Best for Healthy Cooking Baking Smoothies Paleo and Keto Diets | Rich in Protein & Vitamins | Supplied in Reusable Zip Sealed Packaging
The Worldwide Mint£3.9828 rev
nut&me Almond Flour 1 kg | Extra Fine ground almonds | Made in Spain | Keto Diet | Ideal for Baking | 100% Natural blanched almonds | Premium Flour | High protein
nut&me£12.21341 rev
Almond Flour 500g (BWFO) Low Carb Keto and Vegan Friendly - Great for Baking
Buy Whole Foods Online£7.2371 rev
Trending
90-day click momentumGround Almonds ( 200g / 7.05oz ) | Gluten-Free and Vegan | Best for Healthy Cooking Baking Smoothies Paleo and Keto Diets | Rich in Protein & Vitamins | Supplied in Reusable Zip Sealed Packaging
The Worldwide Mint£3.984.6★
Almond Flour 250g (BWFO)
Buy Whole Foods Online£4.244.5★
Old India Blanched Ground Almond Flour 1kg
Old India£11.144.4★
Almond Flour 500g (BWFO) Low Carb Keto and Vegan Friendly - Great for Baking
Buy Whole Foods Online£7.234.7★
nut&me Almond Flour 1 kg | Extra Fine ground almonds | Made in Spain | Keto Diet | Ideal for Baking | 100% Natural blanched almonds | Premium Flour | High protein
nut&me£12.214.7★
What buyers say about almond flour
What buyers praise and complain about, mined from review topics.What buyers love
“the quality of the almond flour is very good”
“Good for baking”
“Even so, this product is cheaper”
“I made my own protein powder with this which came out very well”
“As described”
“Good taste”
“I can see it has a fine texture”
“Convenient bag size”
“This is beautiful organic almond flour”
“Worked well in my recipes”
What buyers complain about
“Total waste of money”
“rancid smell taste”
“Bad batch of ground almonds”
“It's a very coarse 'flour'”
“Wet”
“So very unhappy with ingredients or suitability for baking or flavour or texture”
“I felt that it was possibly contaminated and not fresh”
“Recipe not”
“Thick”
“Because of allergies I use almond flour a lot”
Top return reasons
Common questions
- Is almond flour profitable to sell on Amazon United Kingdom?
- The niche generates £602K/yr across 15 tracked products. 90-day search growth is -33.1%. Flapen's verdict: Skip it (49/100).
- How competitive is the almond flour niche?
- 12 brands and 13 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 74% of demand.
- What do buyers complain about in almond flour?
- Top complaints mined from reviews: Value For Money, Smell, Taste-Overall. The return rate is 0.0%.
- When does demand for almond flour peak?
- Demand peaks in Jan–Feb–Mar; the busiest month runs 2.0× the quietest.
- What does it cost to enter the almond flour niche?
- Listings span £3.40–£18.07; the average listing price is £10.23 (sweet spot $15–$100). The average incumbent carries 905 reviews — the moat a new listing must climb.