How competitive is the Almond Extract niche on Amazon United Kingdom?

13 brands and 77 sellers compete in Almond Extract on Amazon United Kingdom. The top 5 Almond Extract products take 58% of clicks and its top 5 brands hold 74% of demand.

What does it cost to enter the Almond Extract niche?

Almond Extract sells for £5.69 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.58–£13.92. The average incumbent carries 949 reviews — the moat a new listing must climb.

Almond Extract

prices mostly outside the sweet spot ($1.58–$13.92) — Almond Extract doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Almond Extract profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Almond Extract is a £32K/yr Amazon United Kingdom market (55K searches/yr). The top 5 brands hold 74% of demand. Verdict: Skip it — 42/100.

Almond Extract: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -11.1% over the last 90 days and 10.2% of searches end in a purchase.

£32K

revenue / yr

Units sold / yr8K

Search volume / yr-11.1%55K

Conversion rate10.2%

Avg price£5.69

Who owns the niche?

The top 5 brands hold 74% of demand, so 26% of the market is open.

26%

open market share

Brands · sellers13 · 77

Top-5 product click share58%

Open market26%

Avg brand age75 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 23 products

Top Almond Extract products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Steenbergs Natural Almond Extract 100ml

Price: £8.47
Rating: 4.7/5
Reviews: 334
Age: 15y ago

Morrisons The Best Moroccan Almond Extract 38ml

Price: £2.11
Rating: 4.8/5
Reviews: 11
Age: 1y ago

HONEYBERRY Natural Almond Extract 30ml Professional-Grade Highly Concentrated Flavouring Essence Pure Liquid Extract for Baking Cooking Drinks & More No Artificial Additives

Price: £6.02
Rating: 4.4/5
Reviews: 113
Age: 1y ago

Preema Almond Flavouring Essence 28ml

Price: £3.68
Rating: 4.3/5
Reviews: 3,676
Age: 14y ago

Preema Almond Essence 500ml

Price: £6.95
Rating: 4.3/5
Reviews: 429
Age: 14y ago

Newest

by launch date

Preema Almond Flavouring Essence 28ml (Pack of 2) Concentrated Almond Flavour for Baking Cakes Icing & Desserts | Strong Liquid Essence | Easy-to-Use Liquid Format

Price: £3.88
Rating: 0.0/5
Reviews: 0
Age: 3mo ago

Taylor & Colledge Almond Extract 50ml

Price: £3.07
Rating: 5.0/5
Reviews: 1
Age: 11mo ago

Morrisons The Best Moroccan Almond Extract 38ml

Price: £2.11
Rating: 4.8/5
Reviews: 11
Age: 1y ago

HONEYBERRY Natural Almond Extract 30ml Professional-Grade Highly Concentrated Flavouring Essence Pure Liquid Extract for Baking Cooking Drinks & More No Artificial Additives

Price: £6.02
Rating: 4.4/5
Reviews: 113
Age: 1y ago

Baking Beauty and Beyond Concentrated Food Flavouring - Almond (10ml)

Price: £3.00
Rating: 4.5/5
Reviews: 2
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

13 rising

Sellers

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

58%

Top 20: 98%

Open market

19%

Preema24%
Steenbergs19%
Morrisons12%
Honeyberry11%
Dr. Oetker8%
Parkers7%

Almond Extract demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume55KCVR10.2%Products23Brands13Top 5 Brands74%OOS Rate1.1%Rating4.6★Reviews949Avg BSR#167

Top Almond Extract search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

almond extract25K/yr -10.5%9.4% conv.
almond extract for baking12K/yr -16.4%10.7% conv.
almond essence8K/yr -1.1%10.7% conv.
almond essence for baking10K/yr -13.6%12.8% conv.

What reviews say buyers love and hate about Almond Extract

What buyers mention most, as a share of all reviews.

What buyers love

91% of reviews

Flavor35%

“Great flavour”

Quality-Overall18%

“very good variety”

Value For Money10%

“Good value for money”

Advertised Vs Actual Product7%

“Exactly what I expected”

Baking6%

“Great stuff made it helped to make my lovely cake”

What buyers complain about

79% of reviews

Value For Money18%

“good vanilla is so expensive”

Nutritional Content14%

“Notice how they don't show the nutritional label”

Smell11%

“Smells extremely fake, strong alcohol odour”

Oily/Greasy7%

“Its oily”

Allergies7%

“had a reaction to it”

Almond Extract return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Smell

44%

2Taste-Overall

11%

3Salt Content

11%

4Oily/Greasy

11%

5Sweetness

11%

Common Almond Extract questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Almond Extract 42/100 on Amazon United Kingdom — Skip it. The niche generates £32K/yr across 23 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved -11.1% over the last 90 days.

Almond Extract buyers on Amazon United Kingdom complain most about Value For Money, Nutritional Content, Smell, the themes mined from the niche's reviews. Its return rate is 0.1%.