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Almond Extract

Fail

Prices span $1.58–$13.92, mostly outside the sweet spot, so Almond Extract is a Fail.

Flapen Score
42
42 / 100
Ranks 2,003 of 2,976 Grocery niches · −4 vs the category median of 46
Market size
£32K/yr55K searches / yr
90-day growth
-11.1%search demand this quarter
Competition
58%top-5 click share · 13 brands · 77 sellers

Flapen Score

Almond Extract against its category

The dotted line is the Grocery average. Past it, Almond Extract is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Almond Extract market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Almond Extract 55K times last year and spent an estimated £32K. The top 5 brands take 74% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

10.2% of searches ended in a purchase last week.

Shoppers searched for this 55K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.2% of those searches ended in a purchase. Searches in the last 90 days moved -11.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £32K a year.

Searches, last 12 months
55K
Growth, 90 days vs prior 90
-11.1%
Conversion, latest week
10.2%
Market size, estimated
£32Ka year
Top search term
almond extract25K searches a year

02 · Price

A sale here is worth £5.69.

Listings sell for £5.69 on average, from £1.58 to £13.92. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £5.69 that is £1K to £3K a year per listing.

Average price
£5.69under the $15 to $100 sweet spot
Price range
£1.58–£13.92
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£1K–£3K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

43% of listings pay for placement with sponsored ads. 74% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #167 within Baking Supplies. It carries 949 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
43%
Prime listings
74%
Out of stock, average day
1.1%
Average rank
#167in Baking Supplies
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
949per listing
Listings tracked
23

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 75 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
75 months

Products

Top Almond Extract products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£3K£5K£6K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

13 rising

Sellers

77

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

58%

Top 20: 98%

Open market

19%

  • Preema24%
  • Steenbergs19%
  • Morrisons12%
  • Honeyberry11%
  • Dr. Oetker8%
  • Parkers7%

Demand

Almond Extract search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KHoliday '25DecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 2.3× · 8 of 12 months tracked

Search terms

Top Almond Extract search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • almond extract25K/yr
  • almond extract for baking12K/yr
  • almond essence8K/yr
  • almond essence for baking10K/yr

Reviews and returns

What reviews say buyers love and hate about Almond Extract

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money18%−0.04

good vanilla is so expensive

It's priced a little high

so I wouldn't say it's a great value

Nutritional Content14%−0.13

Notice how they don't show the nutritional label

Smell11%−0.04

Smells extremely fake, strong alcohol odour

smells like vanilla

Oily/Greasy7%+0.19

Its oily

Allergies7%−0.07

had a reaction to it

Love

Flavor35%+0.98

Great flavour

Good variety of flavours

Good cake flavouring

Quality-Overall18%+1.18

very good variety

Excellent product

good item

Value For Money10%−0.04

Good value for money

Long lasting and great value

Worth the price

Advertised Vs Actual Product7%+0.57

Exactly what I expected

It's exactly what it says it is

What you've been looking for

Baking6%+0.60

Great stuff made it helped to make my lovely cake

just what I needed for my Christmas cake

Return

0.1% Return rate 0% Fixable by listing

Smell44%█▁▁▁▁▆

Smells extremely fake, strong alcohol odour

smells like vanilla

Taste-Overall11%▁▁▁▁▁█
Salt Content11%▁▁█▁▁▁
Oily/Greasy11%▁█▁▁▁▁

Its oily

Sweetness11%▁▁▁▁█▁

FAQ

Common Almond Extract questions

Answered from the same tracked data.