Ale
Ale shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Is Ale profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Ale is a £313K/yr Amazon United Kingdom market (510K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 59/100.
Ale: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +10.0% over the last 90 days and 4.4% of searches end in a purchase.
£313K
revenue / yr
Who owns the niche?
The top 5 brands hold 70% of demand, so 30% of the market is open.
30%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 41 products
Top Ale products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Greene King Great British Beers Mixed Case 6 x 500ml Bottles
- Price
- £8.75
- Rating
- 4.1/5
- Reviews
- 9
- Age
- 11mo ago
Old Session Hen Beer 8 x 500ml Bottles Session Ale
- Price
- £7.14
- Rating
- 4.3/5
- Reviews
- 24
- Age
- 2y ago
Old Speckled Hen Pale Ale Beer 24 x 500ml Cans
- Price
- £27.93
- Rating
- 4.7/5
- Reviews
- 74
- Age
- 3y ago
Badger Beers Modern Classics Mixed Beer Multipack (4-4.5% ABV) | Golden Ale Amber Ale & Pale Ale | Ale gift set of 6 x 500ml beer bottles
- Price
- £9.13
- Rating
- 3.8/5
- Reviews
- 38
- Age
- 1y ago
Sharps Brewery Doom Bar Amber Ale 10 x 440 ml (cans)
- Price
- £10.16
- Rating
- 4.7/5
- Reviews
- 1,355
- Age
- 4y ago
Trending
90-day click momentum
Beer Hunter British Real Ale Gift Set 6 Bottle Pack | Premium Selection of Traditional Ales from Iconic UK Breweries | Perfect Beer Gift for Him or Her
- Price
- £18.61
- Rating
- 4.5/5
- Reviews
- 63
- Age
- 8mo ago
Ruddles Best Bitter Ale Beer 12 x 500ml Bottles Traditional English Ale
- Price
- £11.82
- Rating
- 3.8/5
- Reviews
- 13
- Age
- 1y ago
Old Session Hen Beer 8 x 500ml Bottles Session Ale
- Price
- £7.14
- Rating
- 4.3/5
- Reviews
- 24
- Age
- 2y ago
Camden Town Brewery Pale Ale 12x330ml can
- Price
- £9.36
- Rating
- 4.5/5
- Reviews
- 151
- Age
- 4y ago
Old Speckled Hen Pale Ale Beer 8 x 500ml Bottles Smooth Malty British Ale with Balanced Hops Premium Full Flavoured for Everyday Drinking
- Price
- £11.66
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 11mo ago
Newest
by launch dateBeer Hunter British Real Ale Gift Set 6 Bottle Pack | Premium Selection of Traditional Ales from Iconic UK Breweries | Perfect Beer Gift for Him or Her
- Price
- £18.61
- Rating
- 4.5/5
- Reviews
- 63
- Age
- 8mo ago
Greene King Great British Beers Mixed Case 6 x 500ml Bottles
- Price
- £8.75
- Rating
- 4.1/5
- Reviews
- 9
- Age
- 11mo ago
Old Speckled Hen Pale Ale Beer 8 x 500ml Bottles Smooth Malty British Ale with Balanced Hops Premium Full Flavoured for Everyday Drinking
- Price
- £11.66
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 11mo ago
Shipyard American Session Pale Ale Beer 568ml Can (Pack of 12)
- Price
- £12.29
- Rating
- 4.0/5
- Reviews
- 2
- Age
- 1y ago
Woodfordes Brewers Mixed Selection 6 x 500ml Bottled Ales Pack
- Price
- £14.30
- Rating
- 4.6/5
- Reviews
- 9
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.
Brands
26 falling
Sellers
53
Top-5 brand share
70%
Top 20: 95%
Top-5 click share
46%
Top 20: 81%
Open market
26%
- Old Speckled Hen30%
- Greene King17%
- Badger10%
- Sharps Brewery8%
- Camden4%
- Fullers4%
Ale demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 2.6×
Top Ale search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- ale238K/yr
- pale ale30K/yr
- doom bar25K/yr
- bitter & ale34K/yr
- real ale28K/yr
- old speckled hen17K/yr
- ales23K/yr
- real ale gifts for men19K/yr
- ale beer12K/yr
- ale gift set14K/yr
What reviews say buyers love and hate about Ale
What buyers mention most, as a share of all reviews.
What buyers love
96% of reviews“Good beer”
“Great value”
“Excellent tasting beer without any hint of being low alcohol”
“Great gift pack can recommend”
“Glass is a nice touch - good quality has some weight to it”
What buyers complain about
85% of reviews“the taste is lighter than one would get from a stronger beer”
“Not good value at all”
“I expected much better quality control”
“So it is still somewhat misleading”
“Something different to give as a gift”
Common Ale questions
The questions sellers ask about this niche, answered from the tracked metrics.
Best Flapen score
The highest-scoring niches we track right now, across every category.
