Alcohol
strong incumbent ratings (4.8★) — Alcohol doesn't clear our bar today.
Flapen Score
Is Alcohol profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Alcohol is a £923K/yr Amazon United Kingdom market (1.7M searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 46/100.
Alcohol: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +10.4% over the last 90 days and 4.5% of searches end in a purchase.
£923K
revenue / yr
Who owns the niche?
The top 5 brands hold 80% of demand, so 20% of the market is open.
20%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.8★ — the gap to enter on.
0/100
page quality · 12 products
Top Alcohol products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Southern Comfort Original Whiskey Liqueur 1 Litre 35% ABV Smooth Blend of American Whiskey with Notes of Orange Vanilla and Cinnamon Original Recipe from New Orleans Whisky Gift Idea
- Price
- £15.89
- Rating
- 4.8/5
- Reviews
- 11,352
- Age
- 10y ago
Smirnoff No. 21 Vodka | 37.5% vol | 1L | Triple Distilled & 10 x Filtered | Premium Made in Great Britain | Smooth with a Hint of Sweetness & Pepper | 1ltr
- Price
- £16.05
- Rating
- 4.8/5
- Reviews
- 15,260
- Age
- 15y ago
VK Party Pack 10 x 275ml | 3.4% ABV | Alcopops Party Pack | 10 Bottles | Vodka & Fruit Juice | Ready To Drink | Mixed Pack | Premixed Alcohol Drinks | Fruity Flavoured Sparkling Vodka Drinks |
- Price
- £7.06
- Rating
- 4.6/5
- Reviews
- 48
- Age
- 2y ago
Southern Comfort Original Whiskey Liqueur 70cl 35% ABV Smooth Blend of American Whiskey with Notes of Orange Vanilla and Cinnamon Original Recipe from New Orleans Whisky Gift Idea
- Price
- £13.02
- Rating
- 4.8/5
- Reviews
- 466
- Age
- 8y ago
Captain Morgan Original Spiced Gold | 35% vol | 1L | Caribbean Rum Based Spirit Drink with Spice | Vanilla & Brown Sugar Flavours
- Price
- £15.83
- Rating
- 4.8/5
- Reviews
- 6,348
- Age
- 15y ago
Trending
90-day click momentum
EQM - ECO-301 - Isopropyl Alcohol 99 9% Pure - Isopropanol 1L - Cleaning of electronic components lenses and screens - Household cleaning - 3D Printing
- Price
- £5.82
- Rating
- 4.8/5
- Reviews
- 19,273
- Age
- 7y ago
Isopropanol Alcohol IPA 99.99% 500ml Disinfectant for Household Hospitals Office - Electronics Stains Grease Glue and Paint Cleaner Easy Pour
- Price
- £5.18
- Rating
- 4.6/5
- Reviews
- 718
- Age
- 1y ago
VK Party Pack 10 x 275ml | 3.4% ABV | Alcopops Party Pack | 10 Bottles | Vodka & Fruit Juice | Ready To Drink | Mixed Pack | Premixed Alcohol Drinks | Fruity Flavoured Sparkling Vodka Drinks |
- Price
- £7.06
- Rating
- 4.6/5
- Reviews
- 48
- Age
- 2y ago
Southern Comfort Original Whiskey Liqueur 1 Litre 35% ABV Smooth Blend of American Whiskey with Notes of Orange Vanilla and Cinnamon Original Recipe from New Orleans Whisky Gift Idea
- Price
- £15.89
- Rating
- 4.8/5
- Reviews
- 11,352
- Age
- 10y ago
Smirnoff No. 21 Vodka | 37.5% vol | 1L | Triple Distilled & 10 x Filtered | Premium Made in Great Britain | Smooth with a Hint of Sweetness & Pepper | 1ltr
- Price
- £16.05
- Rating
- 4.8/5
- Reviews
- 15,260
- Age
- 15y ago
Newest
by launch dateIsopropanol Alcohol IPA 99.99% 500ml Disinfectant for Household Hospitals Office - Electronics Stains Grease Glue and Paint Cleaner Easy Pour
- Price
- £5.18
- Rating
- 4.6/5
- Reviews
- 718
- Age
- 1y ago
Rubbing Alcohol 500ml 99% Pure Isopropanol IPA for Cleaning Medical Use Electronics Glass De-icer Painting
- Price
- £4.97
- Rating
- 4.6/5
- Reviews
- 3,847
- Age
- 2y ago
VK Party Pack 10 x 275ml | 3.4% ABV | Alcopops Party Pack | 10 Bottles | Vodka & Fruit Juice | Ready To Drink | Mixed Pack | Premixed Alcohol Drinks | Fruity Flavoured Sparkling Vodka Drinks |
- Price
- £7.06
- Rating
- 4.6/5
- Reviews
- 48
- Age
- 2y ago
EQM - ECO-301 - Isopropyl Alcohol 99 9% Pure - Isopropanol 1L - Cleaning of electronic components lenses and screens - Household cleaning - 3D Printing
- Price
- £5.82
- Rating
- 4.8/5
- Reviews
- 19,273
- Age
- 7y ago
Jack Daniels Old No. 7 Tennessee Whiskey 1L
- Price
- £18.26
- Rating
- 4.9/5
- Reviews
- 2,055
- Age
- 7y ago
Competition: brands, sellers & click share
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.
Brands
11 falling
Sellers
66
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
77%
Top 20: 100%
Open market
15%
- Southern Comfort®48%
- Smirnoff13%
- Palm Safe8%
- VK6%
- Southern Comfort5%
- Captain Morgan5%
- Open — no brand owns it (5 brands, 15%)
Alcohol demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 4.1×
Top Alcohol search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- alcohol845K/yr
- spirits195K/yr
- spirits alcohol offers121K/yr
- southern comfort108K/yr
- southern comfort 1 litre offers89K/yr
- spirit83K/yr
- alcohol deals of the day49K/yr
- alcohol drinks37K/yr
- alcohol deals28K/yr
- alchol20K/yr
What reviews say buyers love and hate about Alcohol
What buyers mention most, as a share of all reviews.
What buyers love
90% of reviews“Reasonably priced”
“Very nice drink”
“Excellent product”
“it tastes lovely”
“Does what it says”
What buyers complain about
60% of reviews“Taste not as expected”
“too sweet”
“Expensive, can get cheaper in local shops”
“this weekend the smell”
“Not easy to use”
Alcohol return rate & reasons
Why buyers send it back, as a share of all return requests.
0.2%
Return rate
17%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Alcohol questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
