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alcohol
Skip itStrong incumbent ratings (4.8★) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Market size
Great£923K£923K/yr · 1.7M searches
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Avg price
Good£12.10avg listing price — sweet spot $15–$100
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Growth
Okay+10.4%90-day search growth — must beat 0% to launch
Price range
Okay£4.97–£18.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad8,010.25avg incumbent reviews — the moat a new listing must climb
Competition
Bad77%top-5 click share — a locked-up shelf
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality