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Alcohol

Fail

The products selling today already average 4.8★, so Alcohol is a Fail.

Flapen Score
46
46 / 100
Ranks 1,444 of 2,976 Grocery niches · on the category median
Market size
£923K/yr1.7M searches / yr
90-day growth
+10.4%search demand this quarter
Competition
77%top-5 click share · 11 brands · 66 sellers

Flapen Score

Alcohol against its category

The dotted line is the Grocery average. Past it, Alcohol is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Alcohol market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Alcohol 1.7M times last year and spent an estimated £923K. The top 5 brands take 80% of clicks. Demand peaks in Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 4.5% of those searches ended in a purchase.

Shoppers searched for this 1.7M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved +10.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £923K a year.

Searches, last 12 months
1.7M
Growth, 90 days vs prior 90
+10.4%
Conversion, latest week
4.5%
Market size, estimated
£923Ka year
Peak month
December4.1× the quietest month
Top search term
alcohol845K searches a year

02 · Price

A sale here is worth £12.10.

Listings sell for £12.10 on average, from £4.97 to £18.26. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,000 to 2,500 of them. At £12.10 that is £24K to £30K a year per listing.

Average price
£12.10under the $15 to $100 sweet spot
Price range
£4.97–£18.26
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
2,000–2,500
Revenue per listing a year
£24K–£30K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

42% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #8 within Beer, Wine & Spirits. It carries 8,010 reviews at 4.76 stars, so a new listing needs social proof before a better product.

Sponsored listings
42%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#8in Beer, Wine & Spirits
Average rating
4.76 starsAmazon United Kingdom average 4.36 stars
Average reviews
8,010per listing
Listings tracked
12

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 81 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
81 months

Products

Top Alcohol products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 77% of clicks. A locked shelf that new listings rarely crack.

£0£138K£277K£415K£554K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

66

Est. top-5 brand share

80%

Top 20: 100%

Est. top-5 click share

77%

Top 20: 100%

Open market

15%

  • Southern Comfort®48%
  • Smirnoff13%
  • Palm Safe8%
  • VK6%
  • Southern Comfort5%
  • Captain Morgan5%
  • Open — no brand owns it (5 brands, 15%)

Demand

Alcohol search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.1×

Search terms

Top Alcohol search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • alcohol845K/yr
  • spirits195K/yr
  • spirits alcohol offers121K/yr
  • southern comfort108K/yr
  • southern comfort 1 litre offers89K/yr
  • spirit83K/yr
  • alcohol deals of the day49K/yr
  • alcohol drinks37K/yr
  • alcohol deals28K/yr
  • alchol20K/yr

Reviews and returns

What reviews say buyers love and hate about Alcohol

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Value For Money”
13%of negative reviews mention “Taste-Overall”
0.2%of orders come back
“Taste not as expected”
A buyer, on “Taste-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Alcohol questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data