Is alcohol profitable to sell on Amazon United Kingdom?

The niche generates £923K/yr across 12 tracked products. 90-day search growth is +10.4%. Flapen's verdict: Skip it (46/100).

How competitive is the alcohol niche?

11 brands and 66 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 80% of demand.

What do buyers complain about in alcohol?

Top complaints mined from reviews: Taste-Overall, Sweetness, Value For Money. The return rate is 0.2%.

When does demand for alcohol peak?

Demand peaks in Nov–Dec; the busiest month runs 4.1× the quietest.

What does it cost to enter the alcohol niche?

Listings span £4.97–£18.26; the average listing price is £12.10 (sweet spot $15–$100). The average incumbent carries 8,010 reviews — the moat a new listing must climb.

alcohol

Skip it

Strong incumbent ratings (4.8★) — this niche doesn't clear our bar today.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Market size

Great£923K

£923K/yr · 1.7M searches

Conversion

Good4.5%

search→purchase rate — share of searches ending in a sale

Avg price

Good£12.10

avg listing price — sweet spot $15–$100

Brand share

Okay80%

top-5 brand share — brands hold most of the demand

Growth

Okay+10.4%

90-day search growth — must beat 0% to launch

Price range

Okay£4.97–£18.26

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Bad8,010.25

avg incumbent reviews — the moat a new listing must climb

Competition

Bad77%

top-5 click share — a locked-up shelf

Quality gap

Bad4.8★

avg incumbent rating — lower means beatable quality

According to Flapen's Amazon United Kingdom niche tracking, alcohol is a £923K/yr Amazon United Kingdom market (1.7M searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 46/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

alcohol market data

Units sold / yr: 60K–80K; avg 2,000–2,500/product
Revenue / yr: £726K–£968K; units × avg price
Conversion rate: 4.5%
Avg BSR: #8
Page quality: 0%
Prime: 100%
Sponsored: 42%
Out of stock: 0.0%
Avg brand age: 81 months
Avg seller age: 175 days

Competition & brand share

The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.

Brands

11 falling

Sellers

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

15%

Southern Comfort®48%
Smirnoff13%
Palm Safe8%
VK6%
Southern Comfort5%
Captain Morgan5%
Open — no brand owns it (5 brands, 15%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +10.4% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 4.1×

Open Trend

Top alcohol search terms

alcohol845K/yr +15.9%0.7% conv.
spirits195K/yr +8.1%0.8% conv.
spirits alcohol offers121K/yr +11.5%1.5% conv.
southern comfort108K/yr +2.6%10.6% conv.
southern comfort 1 litre offers89K/yr -4.8%19.4% conv.
spirit83K/yr -12.2%0.1% conv.
alcohol deals of the day49K/yr -2.7%0.5% conv.
alcohol drinks37K/yr +9.0%0.3% conv.
alcohol deals28K/yr +22.2%0.7% conv.
alchol20K/yr +18.1%0.7% conv.

All search terms

Top alcohol products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Southern Comfort Original Whiskey Liqueur 1 Litre 35% ABV Smooth Blend of American Whiskey with Notes of Orange Vanilla and Cinnamon Original Recipe from New Orleans Whisky Gift Idea

Southern Comfort®£15.894.8★11,352 rev

Smirnoff No. 21 Vodka | 37.5% vol | 1L | Triple Distilled & 10 x Filtered | Premium Made in Great Britain | Smooth with a Hint of Sweetness & Pepper | 1ltr

Smirnoff£16.054.8★15,260 rev

VK£7.064.6★48 rev

Southern Comfort Original Whiskey Liqueur 70cl 35% ABV Smooth Blend of American Whiskey with Notes of Orange Vanilla and Cinnamon Original Recipe from New Orleans Whisky Gift Idea

Southern Comfort£13.024.8★466 rev

Captain Morgan Original Spiced Gold | 35% vol | 1L | Caribbean Rum Based Spirit Drink with Spice | Vanilla & Brown Sugar Flavours

Captain Morgan£15.834.8★6,348 rev

Newest

by launch date

Isopropanol Alcohol IPA 99.99% 500ml Disinfectant for Household Hospitals Office - Electronics Stains Grease Glue and Paint Cleaner Easy Pour

Palm Safe£5.18718 rev

1y ago

Rubbing Alcohol 500ml 99% Pure Isopropanol IPA for Cleaning Medical Use Electronics Glass De-icer Painting

Palm Safe£4.973,847 rev

2y ago

VK£7.0648 rev

2y ago

EQM - ECO-301 - Isopropyl Alcohol 99 9% Pure - Isopropanol 1L - Cleaning of electronic components lenses and screens - Household cleaning - 3D Printing

EQM SOLUCIONES QUIMICAS£5.8219,273 rev

7y ago

Jack Daniels Old No. 7 Tennessee Whiskey 1L

JACKDANIEL'S£18.262,055 rev

7y ago

What buyers say about alcohol

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money33%

“Reasonably priced”

Alcohol Flavor13%

“Very nice drink”

Quality-Overall11%

“Excellent product”

Taste-Overall10%

“it tastes lovely”

Advertised Vs Actual Product8%

“Does what it says”

Ease Of Cleaning6%

“Cleans surface well”

Gifting Purpose4%

“good for presents”

Size-Overall2%

“Great size”

Flavor2%

“Great flavours”

Efficiency1%

“It works wonders on Windows my partner vapes”

What buyers complain about

Taste-Overall13%

“Taste not as expected”

Sweetness7%

“too sweet”

Value For Money6%

“Expensive, can get cheaper in local shops”

Smell6%

“this weekend the smell”

Ease Of Use6%

“Not easy to use”

Quality-Overall6%

“based now on my own experience I feel most of these negative reviews are justified”

Alcohol Content5%

“gave up alcohol”

Leak-Proof5%

“There is also a a limiter in the bottle opening meaning you can't spill it as easily”

Adhesion/Stickiness4%

“they just won't stick”

Size-Overall3%

“Absolute rip off tiny bottle”

Top return reasons

Functionality-Overall26%

Leak-Proof22%

Advertised Vs Actual Product8%

Size-Overall6%

Smell5%

Strength5%

Value For Money5%

Compatibility-Overall4%

Quality-Overall4%

Stain Resistance3%

Common questions

Is alcohol profitable to sell on Amazon United Kingdom?: The niche generates £923K/yr across 12 tracked products. 90-day search growth is +10.4%. Flapen's verdict: Skip it (46/100).
How competitive is the alcohol niche?: 11 brands and 66 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 80% of demand.
What do buyers complain about in alcohol?: Top complaints mined from reviews: Taste-Overall, Sweetness, Value For Money. The return rate is 0.2%.
When does demand for alcohol peak?: Demand peaks in Nov–Dec; the busiest month runs 4.1× the quietest.
What does it cost to enter the alcohol niche?: Listings span £4.97–£18.26; the average listing price is £12.10 (sweet spot $15–$100). The average incumbent carries 8,010 reviews — the moat a new listing must climb.