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Alcohol

Fail

The products selling today already average 4.8★, so Alcohol is a Fail.

Flapen Score
46
46 / 100
Ranks 1,444 of 2,976 Grocery niches · on the category median
Market size
£923K/yr1.7M searches / yr
90-day growth
+10.4%search demand this quarter
Competition
77%top-5 click share · 11 brands · 66 sellers

Flapen Score

Alcohol against its category

The dotted line is the Grocery average. Past it, Alcohol is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Alcohol market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Alcohol 1.7M times last year and spent an estimated £923K. The top 5 brands take 80% of clicks. Demand peaks in Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

4.5% of searches ended in a purchase last week.

Shoppers searched for this 1.7M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.5% of those searches ended in a purchase. Searches in the last 90 days moved +10.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £923K a year.

Searches, last 12 months
1.7M
Growth, 90 days vs prior 90
+10.4%
Conversion, latest week
4.5%
Market size, estimated
£923Ka year
Peak month
December4.1× the quietest month
Top search term
alcohol845K searches a year

02 · Price

A sale here is worth £12.10.

Listings sell for £12.10 on average, from £4.97 to £18.26. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,000 to 2,500 of them. At £12.10 that is £24K to £30K a year per listing.

Average price
£12.10under the $15 to $100 sweet spot
Price range
£4.97–£18.26
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
2,000–2,500
Revenue per listing a year
£24K–£30K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

42% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #8 within Beer, Wine & Spirits. It carries 8,010 reviews at 4.76 stars, so a new listing needs social proof before a better product.

Sponsored listings
42%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#8in Beer, Wine & Spirits
Average rating
4.76 starsAmazon United Kingdom average 4.36 stars
Average reviews
8,010per listing
Listings tracked
12

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 81 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
81 months

Products

Top Alcohol products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

£0£138K£277K£415K£554K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

66

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

15%

  • Southern Comfort®48%
  • Smirnoff13%
  • Palm Safe8%
  • VK6%
  • Southern Comfort5%
  • Captain Morgan5%
  • Open — no brand owns it (5 brands, 15%)

Demand

Alcohol search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.1×

Search terms

Top Alcohol search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • alcohol845K/yr
  • spirits195K/yr
  • spirits alcohol offers121K/yr
  • southern comfort108K/yr
  • southern comfort 1 litre offers89K/yr
  • spirit83K/yr
  • alcohol deals of the day49K/yr
  • alcohol drinks37K/yr
  • alcohol deals28K/yr
  • alchol20K/yr

Reviews and returns

What reviews say buyers love and hate about Alcohol

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall13%−0.02

Taste not as expected

taste is all wrong

Bad taste

Sweetness7%−0.01

too sweet

Love this when on offer prices loads of ice with some diet Pepsi/Coke because lemonade makes it too sweet for me

Too sweet, to the point of being sickly

Value For Money6%+2.60

Expensive, can get cheaper in local shops

fab price

Slightly expensive. hence 4-star rating

Smell6%−0.02

this weekend the smell

Smell can be a little strong so make sure to crack windows or keep doors open when using

Smells like water

Ease Of Use6%−0.01

Not easy to use

because too difficult to get out

Not easy to pour

Love

Value For Money33%+2.60

Reasonably priced

Good value

Good value for money

Alcohol Flavor13%+1.10

Very nice drink

Brilliant deal - and very drinkable

LOVE THE DRINK GOOD PRICE THANKS TO ALL

Quality-Overall11%+0.05

Excellent product

Great price and quality ISO

its been a reliable

Taste-Overall10%−0.02

it tastes lovely

Very tasty

It has a lovely smooth taste

Advertised Vs Actual Product8%+0.21

Does what it says

Exactly as described

I got what I ordered

Return

0.2% Return rate 17% Fixable by listing

Functionality-Overall26%▅████▆
Leak-Proof22%█▁█▆▃▇

There is also a a limiter in the bottle opening meaning you can't spill it as easily

containment from leakage is on the lower end as the only thing stopping a leakage is a plastic cup

Could do with some sort of control or stopper as for quite a strong chemical, its quite difficult to pour and often spills

Advertised Vs Actual Product8%▁▄█▅▃▆
Size-Overall6%▆█▁▁▁▁

Absolute rip off tiny bottle

Larger than expected

Smell5%█▄▁▁▇▁

this weekend the smell

Smell can be a little strong so make sure to crack windows or keep doors open when using

Smells like water

FAQ

Common Alcohol questions

Answered from the same tracked data.