50
alcohol gift set
Worth a lookShows low returns (0.7%), but weak search conversion (2.3%) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,038.5avg incumbent reviews — the moat a new listing must climb
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Market size
Okay£222K£222K/yr · 960K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£2.30–£24.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£10.30avg listing price — sweet spot $15–$100
Growth
Okay+4.0%90-day search growth — must beat 0% to launch
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale