Is alcohol gift set profitable to sell on Amazon United Kingdom?

The niche generates £222K/yr across 30 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is +4.0%. Flapen's verdict: Worth a look (50/100).

How competitive is the alcohol gift set niche?

16 brands and 38 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 77% of demand.

What do buyers complain about in alcohol gift set?

Top complaints mined from reviews: Size-Overall, Taste-Overall, Value For Money. The return rate is 0.7%.

When does demand for alcohol gift set peak?

Demand peaks in Nov–Dec; the busiest month runs 18.2× the quietest.

What does it cost to enter the alcohol gift set niche?

Listings span £2.30–£24.05; the average listing price is £10.30 (sweet spot $15–$100). The average incumbent carries 1,039 reviews — the moat a new listing must climb.

alcohol gift set

Worth a look

Shows low returns (0.7%), but weak search conversion (2.3%) keeps it on the watch list.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Competition

Good42%

top-5 click share — leaders hold, buyers still browse

Review moat

Good1,038.5

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay77%

top-5 brand share — brands hold most of the demand

Market size

Okay£222K

£222K/yr · 960K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Price range

Okay£2.30–£24.05

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay£10.30

avg listing price — sweet spot $15–$100

Growth

Okay+4.0%

90-day search growth — must beat 0% to launch

Conversion

Okay2.3%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United Kingdom niche tracking, alcohol gift set is a £222K/yr Amazon United Kingdom market (960K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 50/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

alcohol gift set market data

Units sold / yr: 25K–30K; avg 250–500/product
Revenue / yr: £258K–£309K; units × avg price
Conversion rate: 2.3%
Avg BSR: #97
Page quality: 0%
Prime: 100%
Sponsored: 63%
Out of stock: 11.5%
Avg brand age: 53 months
Avg seller age: 169 days

Competition & brand share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 falling

Sellers

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

42%

Top 20: 87%

Open market

17%

BEAMS INTERNATIONAL25%
Tequila Rose24%
COOL SHOT10%
Blue Tree10%
Thoughtfully8%
Absolut6%
Open — no brand owns it (10 brands, 17%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +4.0% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 18.2×

Open Trend

Top alcohol gift set search terms

alcohol gift set356K/yr -16.1%0.9% conv.
miniature alcohol bottles115K/yr +9.7%1.7% conv.
mini alcohol bottles53K/yr +10.9%1.5% conv.
alcohol miniatures57K/yr +0.9%1.2% conv.
alcohol gifts62K/yr +28.3%0.3% conv.
tequila rose miniatures19K/yr +4.8%6.7% conv.
minature alcoholic drinks38K/yr +28.9%0.9% conv.
alcohol gifts for men30K/yr +43.0%0.4% conv.
alcohol gift30K/yr -17.8%0.5% conv.
alcohol gifts for women24K/yr +110.3%0.5% conv.

All search terms

Top alcohol gift set products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Tequila Rose Strawberry Cream Liqueur Mini Tequila 5clx10 15% ABV Made with Real Dairy Cream Best Served Chilled Ideal for Cocktails Gift Idea

Tequila Rose£11.124.8★239 rev

Absolut Mix Miniature Pack with Original Citron Lime Vanilia and Raspberri Flavoured Swedish Vodka 5 x 5cl

Absolut£10.664.6★379 rev

Cool Shot Cocktails 25X20ml | Mixed Vodka Shots | Strawberry Daiquiri Mojito Passion Fruit Cosmopolitan Pina Colada | Perfect for Gifts Parties and Celebrations

COOL SHOT£20.834.6★270 rev

Smirnoff Flavoured Vodka Gift Set 3 x 5 cl

BEAMS INTERNATIONAL£7.604.7★385 rev

Thoughtfully Cocktails Mix and Match Cocktail Mixer Mini Sampler Flavours Include Appletini Blue Hawaiian Margarita and More Pack of 20 (Contains NO Alcohol)

Thoughtfully£16.364.4★1,764 rev

Newest

by launch date

Tequila Rose Strawberry Cream Liqueur 5cl x 6-Pack 15% ABV Made with Real Dairy Cream Best Served Chilled Ideal for Cocktails Gift Idea

Tequila Rose£8.153 rev

4mo ago

Au Vodka Gift Set Blue Raspberry Peach & Pink Lemonade 3 x 5 cl

BEAMS INTERNATIONAL£19.42124 rev

9mo ago

Baileys Gift Set - Original Irish Cream Liqueur Chocolate Toffee Popcorn x3 Alcohol Miniatures 5cl Bottles - Birthday Alcohol Gift Sets for Women Men Mum Gifts for Birthday

BEAMS INTERNATIONAL£9.1481 rev

10mo ago

Kylie Minogue Prosecco D.O.C The Signature Range 20cl 10.5% ABV A Refreshing Italian Sparkling Perfect for Any Moment

Blue Tree£2.920 rev

1y ago

Malibu Coconut Rum Gift Set 5cl Miniature 18% ABV with PineappleShaped Glass Tropical Coconut Liqueur Gift by Blue Tree Gifts

Blue Tree£5.05229 rev

1y ago

What buyers say about alcohol gift set

What buyers praise and complain about, mined from review topics.

What buyers love

Gifting Purpose48%

“Great for gifts”

Value For Money13%

“Great Value”

Quality-Overall10%

“Good quality and great gin and tonic pairing”

Flavor6%

“Nice flavours”

Taste-Overall5%

“Great Taste”

Alcohol Flavor4%

“Alcohol”

Size-Overall3%

“Fantastic size”

Advertised Vs Actual Product2%

“As advertised”

Leak-Proof2%

“didn't leak”

Correct Contents1%

“Brilliant idea this is my 2nd pack”

What buyers complain about

Size-Overall19%

“Slightly short on the order”

Taste-Overall14%

“Tasted synthetic”

Value For Money11%

“expensive”

Leak-Proof7%

“There was a slight dribble of liquid in the 5cl bottle”

Alcohol Flavor7%

“Not alcohol”

Ease Of Use4%

“Bit fiddly to fill”

Salt Content4%

“VERY salty”

Sweetness4%

“And they were overly sweet”

Flavor2%

“Flavours received mixed reviews”

Top return reasons

Size-Overall64%

Material Quality7%

Gifting Purpose7%

Ease Of Use4%

Functionality-Overall4%

Defective Material/Parts4%

Advertised Vs Actual Product4%

Eco Friendliness4%

Value For Money4%

Common questions

Is alcohol gift set profitable to sell on Amazon United Kingdom?: The niche generates £222K/yr across 30 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is +4.0%. Flapen's verdict: Worth a look (50/100).
How competitive is the alcohol gift set niche?: 16 brands and 38 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 77% of demand.
What do buyers complain about in alcohol gift set?: Top complaints mined from reviews: Size-Overall, Taste-Overall, Value For Money. The return rate is 0.7%.
When does demand for alcohol gift set peak?: Demand peaks in Nov–Dec; the busiest month runs 18.2× the quietest.
What does it cost to enter the alcohol gift set niche?: Listings span £2.30–£24.05; the average listing price is £10.30 (sweet spot $15–$100). The average incumbent carries 1,039 reviews — the moat a new listing must climb.