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Alcohol Gift Set

Maybe

Returns run at only 0.7% of orders. But buyers convert on only 2.3% of searches, so Alcohol Gift Set is a Maybe.

Flapen Score
50
50 / 100
Top 31% of 2,976 Grocery niches · +4 vs the category median of 46
Market size
£222K/yr960K searches / yr
90-day growth
+4.0%search demand this quarter
Competition
42%top-5 click share · 16 brands · 38 sellers

Flapen Score

Alcohol Gift Set against its category

The dotted line is the Grocery average. Past it, Alcohol Gift Set is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Alcohol Gift Set market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Alcohol Gift Set 960K times last year and spent an estimated £222K. The top 5 brands take 77% of clicks. Demand peaks in Nov–Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

2.3% of searches ended in a purchase last week.

Shoppers searched for this 960K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.3% of those searches ended in a purchase. Searches in the last 90 days moved +4.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £222K a year.

Searches, last 12 months
960K
Growth, 90 days vs prior 90
+4.0%
Conversion, latest week
2.3%
Market size, estimated
£222Ka year
Peak month
December18.2× the quietest month
Top search term
alcohol gift set356K searches a year

02 · Price

A sale here is worth £10.30.

Listings sell for £10.30 on average, from £2.30 to £24.05. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 250 to 500 of them. At £10.30 that is £3K to £5K a year per listing.

Average price
£10.30under the $15 to $100 sweet spot
Price range
£2.30–£24.05
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
250–500
Revenue per listing a year
£3K–£5K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

63% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.5% of listings are out of stock. The average listing ranks #97 within Beer, Wine & Spirits. It carries 1,039 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
100%
Out of stock, average day
11.5%
Average rank
#97in Beer, Wine & Spirits
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,039per listing
Listings tracked
30

04 · Newcomers

Amazon counts 3 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
3Amazon's first-year sales bar
Average brand age
53 months

Products

Top Alcohol Gift Set products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

£0£11K£22K£33K£44K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

16 falling

Sellers

38

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

42%

Top 20: 87%

Open market

17%

  • BEAMS INTERNATIONAL25%
  • Tequila Rose24%
  • COOL SHOT10%
  • Blue Tree10%
  • Thoughtfully8%
  • Absolut6%
  • Open — no brand owns it (10 brands, 17%)

Demand

Alcohol Gift Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

150K100KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 18.2×

Search terms

Top Alcohol Gift Set search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • alcohol gift set356K/yr
  • miniature alcohol bottles115K/yr
  • mini alcohol bottles53K/yr
  • alcohol miniatures57K/yr
  • alcohol gifts62K/yr
  • tequila rose miniatures19K/yr
  • minature alcoholic drinks38K/yr
  • alcohol gifts for men30K/yr
  • alcohol gift30K/yr
  • alcohol gifts for women24K/yr

Reviews and returns

What reviews say buyers love and hate about Alcohol Gift Set

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall19%−0.06

Slightly short on the order

The bottles so small

quite small

Taste-Overall14%−0.04

Tasted synthetic

tasted like vodka

Tastes like milkshake so you drink lots

Value For Money11%−0.07

expensive

Not worth £17.99

Leak-Proof7%

There was a slight dribble of liquid in the 5cl bottle

Alcohol Flavor7%−0.02

Not alcohol

Love

Gifting Purpose48%+4.05

Great for gifts

Birthday present

Great gift

Value For Money13%−0.07

Great Value

Great value for money

Good Value

Quality-Overall10%−0.01

Good quality and great gin and tonic pairing

The glasses are good quality

Excellent Product

Flavor6%+0.38

Nice flavours

Lovely presentation and a great way to try different flavours

Great selection of flavours

Taste-Overall5%−0.04

Great Taste

lovely Baileys treated myself for Xmas nice taste

Lovely treat

Return

0.7% Return rate 68% Fixable by listing

Size-Overall64%▃▆▅▅██

Slightly short on the order

The bottles so small

quite small

Material Quality7%█▁▁▁▁▁
Gifting Purpose7%█▁▇▁▁▁
Ease Of Use4%▁▁█▁▁▁

Bit fiddly to fill

Functionality-Overall4%▁█▁▁▁▁

FAQ

Common Alcohol Gift Set questions

Answered from the same tracked data.