Alcohol Gift Set
MaybeReturns run at only 0.7% of orders. But buyers convert on only 2.3% of searches, so Alcohol Gift Set is a Maybe.
- Flapen Score
- 50 / 100Top 31% of 2,976 Grocery niches · +4 vs the category median of 4650
- Market size
- £222K/yr960K searches / yr
- 90-day growth
- +4.0%search demand this quarter
- Competition
- 42%top-5 click share · 16 brands · 38 sellers
Flapen Score
Alcohol Gift Set against its category
The dotted line is the Grocery average. Past it, Alcohol Gift Set is stronger. Inside it, weaker.
Market
The Alcohol Gift Set market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Alcohol Gift Set 960K times last year and spent an estimated £222K. The top 5 brands take 77% of clicks. Demand peaks in Nov–Dec. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
2.3% of searches ended in a purchase last week.
Shoppers searched for this 960K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.3% of those searches ended in a purchase. Searches in the last 90 days moved +4.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £222K a year.
- Searches, last 12 months
- 960K
- Growth, 90 days vs prior 90
- +4.0%
- Conversion, latest week
- 2.3%
- Market size, estimated
- £222Ka year
- Peak month
- December18.2× the quietest month
- Top search term
- alcohol gift set356K searches a year
02 · Price
A sale here is worth £10.30.
Listings sell for £10.30 on average, from £2.30 to £24.05. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 250 to 500 of them. At £10.30 that is £3K to £5K a year per listing.
- Average price
- £10.30under the $15 to $100 sweet spot
- Price range
- £2.30–£24.05
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £3K–£5K
- Returns
- 0.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
63% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.5% of listings are out of stock. The average listing ranks #97 within Beer, Wine & Spirits. It carries 1,039 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 63%
- Prime listings
- 100%
- Out of stock, average day
- 11.5%
- Average rank
- #97in Beer, Wine & Spirits
- Average rating
- 4.50 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,039per listing
- Listings tracked
- 30
04 · Newcomers
Amazon counts 3 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 53 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 53 months
Products
Top Alcohol Gift Set products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Tequila Rose Strawberry Cream Liqueur Mini Tequila 5clx10 15% ABV Made with Real Dairy Cream Best Served Chilled Ideal for Cocktails Gift Idea
- Price
- £11.12
- Rating
- 4.8/5
- Reviews
- 239
- Age
- 3y ago

Absolut Mix Miniature Pack with Original Citron Lime Vanilia and Raspberri Flavoured Swedish Vodka 5 x 5cl
- Price
- £10.66
- Rating
- 4.6/5
- Reviews
- 379
- Age
- 3y ago

Cool Shot Cocktails 25X20ml | Mixed Vodka Shots | Strawberry Daiquiri Mojito Passion Fruit Cosmopolitan Pina Colada | Perfect for Gifts Parties and Celebrations
- Price
- £20.83
- Rating
- 4.6/5
- Reviews
- 270
- Age
- 4y ago

Smirnoff Flavoured Vodka Gift Set 3 x 5 cl
- Price
- £7.60
- Rating
- 4.7/5
- Reviews
- 385
- Age
- 2y ago

Thoughtfully Cocktails Mix and Match Cocktail Mixer Mini Sampler Flavours Include Appletini Blue Hawaiian Margarita and More Pack of 20 (Contains NO Alcohol)
- Price
- £16.36
- Rating
- 4.4/5
- Reviews
- 1,764
- Age
- 6y ago
Trending
90-day click momentum
Kylie Minogue Prosecco D.O.C The Signature Range 20cl 10.5% ABV A Refreshing Italian Sparkling Perfect for Any Moment
- Price
- £2.92
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago

Tequila Rose Strawberry Cream Liqueur 5cl x 6-Pack 15% ABV Made with Real Dairy Cream Best Served Chilled Ideal for Cocktails Gift Idea
- Price
- £8.15
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 4mo ago

Thoughtfully Cocktails Mix and Match Cocktail Mixer Mini Sampler Flavours Include Appletini Blue Hawaiian Margarita and More Pack of 20 (Contains NO Alcohol)
- Price
- £16.36
- Rating
- 4.4/5
- Reviews
- 1,764
- Age
- 6y ago

Plush Drinks The Perfect Dozen Gift Set Twelve Premium Quality Spirit Shots Including Vodka Whisky Gin Tequila White Rum & Cognac Luxury Miniature Tasting Selection
- Price
- £20.10
- Rating
- 4.7/5
- Reviews
- 16
- Age
- 2y ago

JETOP Mini Liquor Bottles 12 Pack 50ml Reusable Plastic Empty Spirit Bottles With Screw Caps Funnel Cleaning Brush and Stickers for Parties
- Price
- £5.87
- Rating
- 4.6/5
- Reviews
- 126
- Age
- 2y ago
Newest
by launch date
Tequila Rose Strawberry Cream Liqueur 5cl x 6-Pack 15% ABV Made with Real Dairy Cream Best Served Chilled Ideal for Cocktails Gift Idea
- Price
- £8.15
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 4mo ago

Au Vodka Gift Set Blue Raspberry Peach & Pink Lemonade 3 x 5 cl
- Price
- £19.42
- Rating
- 4.7/5
- Reviews
- 124
- Age
- 9mo ago

Baileys Gift Set - Original Irish Cream Liqueur Chocolate Toffee Popcorn x3 Alcohol Miniatures 5cl Bottles - Birthday Alcohol Gift Sets for Women Men Mum Gifts for Birthday
- Price
- £9.14
- Rating
- 4.6/5
- Reviews
- 81
- Age
- 10mo ago

Kylie Minogue Prosecco D.O.C The Signature Range 20cl 10.5% ABV A Refreshing Italian Sparkling Perfect for Any Moment
- Price
- £2.92
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago

Malibu Coconut Rum Gift Set 5cl Miniature 18% ABV with PineappleShaped Glass Tropical Coconut Liqueur Gift by Blue Tree Gifts
- Price
- £5.05
- Rating
- 4.8/5
- Reviews
- 229
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 falling
Sellers
38
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
42%
Top 20: 87%
Open market
17%
- BEAMS INTERNATIONAL25%
- Tequila Rose24%
- COOL SHOT10%
- Blue Tree10%
- Thoughtfully8%
- Absolut6%
- Open — no brand owns it (10 brands, 17%)
Demand
Alcohol Gift Set search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 18.2×
Search terms
Top Alcohol Gift Set search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- alcohol gift set356K/yr
- miniature alcohol bottles115K/yr
- mini alcohol bottles53K/yr
- alcohol miniatures57K/yr
- alcohol gifts62K/yr
- tequila rose miniatures19K/yr
- minature alcoholic drinks38K/yr
- alcohol gifts for men30K/yr
- alcohol gift30K/yr
- alcohol gifts for women24K/yr
Reviews and returns
What reviews say buyers love and hate about Alcohol Gift Set
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Slightly short on the order
The bottles so small
quite small
Tasted synthetic
tasted like vodka
Tastes like milkshake so you drink lots
expensive
Not worth £17.99
There was a slight dribble of liquid in the 5cl bottle
Not alcohol
Love
Great for gifts
Birthday present
Great gift
Great Value
Great value for money
Good Value
Good quality and great gin and tonic pairing
The glasses are good quality
Excellent Product
Nice flavours
Lovely presentation and a great way to try different flavours
Great selection of flavours
Great Taste
lovely Baileys treated myself for Xmas nice taste
Lovely treat
Return
0.7% Return rate 68% Fixable by listing
Slightly short on the order
The bottles so small
quite small
Bit fiddly to fill
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Alcohol Gift Set questions
Answered from the same tracked data.









