How competitive is the Air Freshener Spray niche on Amazon United Kingdom?

9 brands and 136 sellers compete in Air Freshener Spray on Amazon United Kingdom. The top 5 Air Freshener Spray products take 48% of clicks and its top 5 brands hold 86% of demand.

What do buyers complain about in Air Freshener Spray?

Air Freshener Spray buyers on Amazon United Kingdom complain most about Smell, Value For Money, Durability, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Air Freshener Spray niche?

Air Freshener Spray sells for £6.86 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £0.73–£17.14. The average incumbent carries 884 reviews — the moat a new listing must climb.

Air Freshener Spray

Air Freshener Spray shows low returns (0.1%), but prices mostly outside the sweet spot ($0.73–$17.14) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Air Freshener Spray profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Air Freshener Spray is a £416K/yr Amazon United Kingdom market (465K searches/yr). The top 5 brands hold 86% of demand. Verdict: Worth a look — 54/100.

Air Freshener Spray: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +4.9% over the last 90 days and 13.0% of searches end in a purchase.

£416K

revenue / yr

Units sold / yr80K

Search volume / yr+4.9%465K

Conversion rate13.0%

Avg price£6.86

Who owns the niche?

The top 5 brands hold 86% of demand, so 14% of the market is open.

14%

open market share

Brands · sellers9 · 136

Top-5 product click share48%

Open market14%

Avg brand age52 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 28 products

Top Air Freshener Spray products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Airwick Air Freshener Pure Air Freshener Spray Spring Delight 250ml

Price: £1.75
Rating: 4.6/5
Reviews: 683
Age: 9y ago

Glade Air Freshener Aerosol Room Spray Relaxing Zen 300ml

Price: £1.27
Rating: 4.5/5
Reviews: 755
Age: 10y ago

Oust Odour Eliminator Aerosol Air Freshener Outdoor Scent 300ml

Price: £1.41
Rating: 4.6/5
Reviews: 1,477
Age: 13y ago

Air Wick| Eucalyptus|Air Freshener Air Spray |Pack of 4

Price: £6.41
Rating: 4.6/5
Reviews: 2,113
Age: 4y ago

Oust Home Fragrance 300 ML

Price: £1.39
Rating: 4.7/5
Reviews: 572
Age: 14y ago

Newest

by launch date

Febreze Air Freshener SUN KISSED VANILLA CHERRY & PLUM ORCHARD PARADISE - SPRING EDITION Spray 185ml x 3 | Odour Eliminator with OdourClear Technology | Long-Lasting Room Freshener

Price: £8.48
Rating: 4.3/5
Reviews: 98
Age: 11mo ago

Febreze Air Freshener Spray LENOR SPARKLING BLOOM 185ml x 4 | Odour Eliminator with OdourClear Technology | Non-Flammable Long-Lasting Room Freshener Exotic Fruity Fragrance

Price: £9.96
Rating: 4.7/5
Reviews: 14
Age: 11mo ago

Astonish Fabric Refresher Spray for Freshening Clothes Curtains Carpets and Fabrics Cotton Fresh Scent 750ml Blue

Price: £1.13
Rating: 4.5/5
Reviews: 2,375
Age: 1y ago

Air Wick Cherry Blossom & Raspberry Aerosol-Free Automatic Spray Kit Lasts up to 70 Days Air Freshener

Price: £6.86
Rating: 4.6/5
Reviews: 1,095
Age: 1y ago

Glade Air Freshener Aerosol Room Spray and Odour Eliminator for Home Frosted Floral Cherries 300ml

Price: £1.83
Rating: 4.5/5
Reviews: 101
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

136

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

48%

Top 20: 93%

Open market

10%

Airwick30%
glade21%
Oust16%
Febreze13%
SuperGift.com7%
Astonish4%
Open — no brand owns it (3 brands, 10%)

Air Freshener Spray demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume465KCVR13.0%Products28Brands9Top 5 Brands86%OOS Rate1.7%Rating4.5★Reviews884Avg BSR#155

No pronounced peak months · busiest ÷ quietest = 1.5×

Top Air Freshener Spray search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

air freshener spray402K/yr +6.0%9.8% conv.
bathroom air freshener spray15K/yr +22.5%8.8% conv.
oust air freshener spray14K/yr -6.5%14.1% conv.
room freshener spray10K/yr +22.1%6.1% conv.
air fresh8K/yr +6.2%3.8% conv.
fresh air spray6K/yr -12.4%9.7% conv.
air fresheners spray6K/yr -3.7%7.9% conv.
air freshner spray4K/yr -69.8%15.0% conv.
oust air freshener1K/yr +4.4%13.0% conv.

What reviews say buyers love and hate about Air Freshener Spray

What buyers mention most, as a share of all reviews.

What buyers love

91% of reviews

Smell58%

“Great fragrance”

Value For Money13%

“Excellent value for money”

Quality-Overall5%

“Other than that the product is lovely”

Freshness4%

“COTTON FRESH”

Advertised Vs Actual Product3%

“exactly as advertised”

What buyers complain about

81% of reviews

Smell48%

“Can't smell it”

Value For Money8%

“Too expensive”

Durability7%

“Only lasted 2 weeks”

Advertised Vs Actual Product6%

“Not as described”

Quality-Overall3%

“Not sure if as good as the other major brands”

Air Freshener Spray return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Smell

41%

2Functionality-Overall

20%

3Leak-Proof

4Advertised Vs Actual Product

5Value For Money

Common Air Freshener Spray questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Air Freshener Spray 54/100 on Amazon United Kingdom — Worth a look. The niche generates £416K/yr across 28 tracked products. 3 of 3 products launched in the last 360 days are still selling. Search demand moved +4.9% over the last 90 days.