Air Freshener Spray
MaybeReturns run at only 0.1% of orders. But prices span $0.73–$17.14, mostly outside the sweet spot, so Air Freshener Spray is a Maybe.
- Flapen Score
- 54 / 100Top 17% of 2,976 Grocery niches · +8 vs the category median of 4654
- Market size
- £416K/yr465K searches / yr
- 90-day growth
- +4.9%search demand this quarter
- Competition
- 48%top-5 click share · 9 brands · 136 sellers
Flapen Score
Air Freshener Spray against its category
The dotted line is the Grocery average. Past it, Air Freshener Spray is stronger. Inside it, weaker.
Market
The Air Freshener Spray market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Air Freshener Spray 465K times last year and spent an estimated £416K. The top 5 brands take 86% of clicks. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
13.0% of searches ended in a purchase last week.
Shoppers searched for this 465K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.0% of those searches ended in a purchase. Searches in the last 90 days moved +4.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £416K a year.
- Searches, last 12 months
- 465K
- Growth, 90 days vs prior 90
- +4.9%
- Conversion, latest week
- 13.0%
- Market size, estimated
- £416Ka year
- Peak month
- June1.5× the quietest month
- Top search term
- air freshener spray402K searches a year
02 · Price
A sale here is worth £6.86.
Listings sell for £6.86 on average, from £0.73 to £17.14. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,500 to 2,000 of them. At £6.86 that is £10K to £14K a year per listing.
- Average price
- £6.86under the $15 to $100 sweet spot
- Price range
- £0.73–£17.14
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £10K–£14K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
46% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #155 within Air Fresheners. It carries 884 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 46%
- Prime listings
- 89%
- Out of stock, average day
- 1.7%
- Average rank
- #155in Air Fresheners
- Average rating
- 4.51 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 884per listing
- Listings tracked
- 28
04 · Newcomers
Amazon counts 3 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 52 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 52 months
Products
Top Air Freshener Spray products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Airwick Air Freshener Pure Air Freshener Spray Spring Delight 250ml
- Price
- £1.75
- Rating
- 4.6/5
- Reviews
- 683
- Age
- 9y ago

Glade Air Freshener Aerosol Room Spray Relaxing Zen 300ml
- Price
- £1.27
- Rating
- 4.5/5
- Reviews
- 755
- Age
- 10y ago

Oust Odour Eliminator Aerosol Air Freshener Outdoor Scent 300ml
- Price
- £1.41
- Rating
- 4.6/5
- Reviews
- 1,477
- Age
- 13y ago

Air Wick| Eucalyptus|Air Freshener Air Spray |Pack of 4
- Price
- £6.41
- Rating
- 4.6/5
- Reviews
- 2,113
- Age
- 4y ago

Oust Home Fragrance 300 ML
- Price
- £1.39
- Rating
- 4.7/5
- Reviews
- 572
- Age
- 14y ago
Trending
90-day click momentum
Febreze Air Freshener Spray LENOR SPARKLING BLOOM 185ml x 4 | Odour Eliminator with OdourClear Technology | Non-Flammable Long-Lasting Room Freshener Exotic Fruity Fragrance
- Price
- £9.96
- Rating
- 4.7/5
- Reviews
- 14
- Age
- 11mo ago

Airwick Air Freshener Pure Air Freshener Spray Spring Delight 250ml
- Price
- £1.75
- Rating
- 4.6/5
- Reviews
- 683
- Age
- 9y ago

Oust Home Fragrance 300 ML
- Price
- £1.39
- Rating
- 4.7/5
- Reviews
- 572
- Age
- 14y ago

Oust Odour Eliminator Aerosol Air Freshener Outdoor Scent 300ml
- Price
- £1.41
- Rating
- 4.6/5
- Reviews
- 1,477
- Age
- 13y ago

3 x Glade Aerosol Air Freshener 300ml - Clean Linen
- Price
- £6.36
- Rating
- 4.6/5
- Reviews
- 176
- Age
- 6y ago
Newest
by launch date
Febreze Air Freshener SUN KISSED VANILLA CHERRY & PLUM ORCHARD PARADISE - SPRING EDITION Spray 185ml x 3 | Odour Eliminator with OdourClear Technology | Long-Lasting Room Freshener
- Price
- £8.48
- Rating
- 4.3/5
- Reviews
- 98
- Age
- 11mo ago

Febreze Air Freshener Spray LENOR SPARKLING BLOOM 185ml x 4 | Odour Eliminator with OdourClear Technology | Non-Flammable Long-Lasting Room Freshener Exotic Fruity Fragrance
- Price
- £9.96
- Rating
- 4.7/5
- Reviews
- 14
- Age
- 11mo ago

Astonish Fabric Refresher Spray for Freshening Clothes Curtains Carpets and Fabrics Cotton Fresh Scent 750ml Blue
- Price
- £1.13
- Rating
- 4.5/5
- Reviews
- 2,375
- Age
- 1y ago

Air Wick Cherry Blossom & Raspberry Aerosol-Free Automatic Spray Kit Lasts up to 70 Days Air Freshener
- Price
- £6.86
- Rating
- 4.6/5
- Reviews
- 1,095
- Age
- 1y ago

Glade Air Freshener Aerosol Room Spray and Odour Eliminator for Home Frosted Floral Cherries 300ml
- Price
- £1.83
- Rating
- 4.5/5
- Reviews
- 101
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
136
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
48%
Top 20: 93%
Open market
10%
- Airwick30%
- glade21%
- Oust16%
- Febreze13%
- SuperGift.com7%
- Astonish4%
- Open — no brand owns it (3 brands, 10%)
Demand
Air Freshener Spray search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Air Freshener Spray search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- air freshener spray402K/yr
- bathroom air freshener spray15K/yr
- oust air freshener spray14K/yr
- room freshener spray10K/yr
- air fresh8K/yr
- fresh air spray6K/yr
- air fresheners spray6K/yr
- air freshner spray4K/yr
- oust air freshener1K/yr
Reviews and returns
What reviews say buyers love and hate about Air Freshener Spray
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Can't smell it
Chemical smell
Lack of smell
Too expensive
Too expensive
Over priced
Only lasted 2 weeks
broke
doesnt last
Not as described
false advertisement
False advertising
Not sure if as good as the other major brands
Not good quality
not as good as the better brands
Love
Great fragrance
Natural smelling
smells fresh
Excellent value for money
Great value
Decent Price
Other than that the product is lovely
Great product, great seller
Excellent product
COTTON FRESH
instant room freshness
Good fresh scent
exactly as advertised
As advertised
As described
Return
0.1% Return rate 8% Fixable by listing
Can't smell it
Chemical smell
Lack of smell
Doesn't work
Didn't work after changing batteries
Doesent work
contents leak everywhere
Out of the four bottles ordered NONE of the triggers worked contents leaked all over the place
Morrisons Peony Air Freshener was leaking on pressing, unusual
Not as described
false advertisement
False advertising
Too expensive
Too expensive
Over priced
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Air Freshener Spray questions
Answered from the same tracked data.









