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Air Freshener Spray

Maybe

An estimated 0.1% of orders come back. But prices span $0.73–$17.14, mostly outside the sweet spot, so Air Freshener Spray is a Maybe.

Flapen Score
54
54 / 100
Top 17% of 2,976 Grocery niches · +8 vs the category median of 46
Market size
£416K/yr465K searches / yr
90-day growth
+4.9%search demand this quarter
Competition
48%top-5 click share · 9 brands · 136 sellers

Flapen Score

Air Freshener Spray against its category

The dotted line is the Grocery average. Past it, Air Freshener Spray is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Air Freshener Spray market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Air Freshener Spray 465K times last year and spent an estimated £416K. The top 5 brands take 86% of clicks. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 13.0% of those searches ended in a purchase.

Shoppers searched for this 465K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 13.0% of those searches ended in a purchase. Searches in the last 90 days moved +4.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £416K a year.

Searches, last 12 months
465K
Growth, 90 days vs prior 90
+4.9%
Conversion, latest week
13.0%
Market size, estimated
£416Ka year
Peak month
June1.5× the quietest month
Top search term
air freshener spray402K searches a year

02 · Price

A sale here is worth £6.86.

Listings sell for £6.86 on average, from £0.73 to £17.14. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,500 to 2,000 of them. At £6.86 that is £10K to £14K a year per listing.

Average price
£6.86under the $15 to $100 sweet spot
Price range
£0.73–£17.14
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
1,500–2,000
Revenue per listing a year
£10K–£14K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

46% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #155 within Air Fresheners. It carries 884 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
46%
Prime listings
89%
Out of stock, average day
1.7%
Average rank
#155in Air Fresheners
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
884per listing
Listings tracked
28

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
52 months

Products

Top Air Freshener Spray products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 48% of clicks. Leaders hold, but buyers still shop past them.

£0£17K£33K£50K£66K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

136

Est. top-5 brand share

86%

Top 20: 100%

Est. top-5 click share

48%

Top 20: 93%

Open market

10%

  • Airwick30%
  • glade21%
  • Oust16%
  • Febreze13%
  • SuperGift.com7%
  • Astonish4%
  • Open — no brand owns it (3 brands, 10%)

Demand

Air Freshener Spray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Air Freshener Spray search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • air freshener spray402K/yr
  • bathroom air freshener spray15K/yr
  • oust air freshener spray14K/yr
  • room freshener spray10K/yr
  • air fresh8K/yr
  • fresh air spray6K/yr
  • air fresheners spray6K/yr
  • air freshner spray4K/yr
  • oust air freshener1K/yr

Reviews and returns

What reviews say buyers love and hate about Air Freshener Spray

We read the reviews and the return reasons for every product selling here.

58%of positive reviews mention “Smell”
48%of negative reviews mention “Smell”
0.1%of orders come back
“Can't smell it”
A buyer, on “Smell”48% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Air Freshener Spray questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data