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Air Freshener Spray

Maybe

Returns run at only 0.1% of orders. But prices span $0.73–$17.14, mostly outside the sweet spot, so Air Freshener Spray is a Maybe.

Flapen Score
54
54 / 100
Top 17% of 2,976 Grocery niches · +8 vs the category median of 46
Market size
£416K/yr465K searches / yr
90-day growth
+4.9%search demand this quarter
Competition
48%top-5 click share · 9 brands · 136 sellers

Flapen Score

Air Freshener Spray against its category

The dotted line is the Grocery average. Past it, Air Freshener Spray is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Air Freshener Spray market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Air Freshener Spray 465K times last year and spent an estimated £416K. The top 5 brands take 86% of clicks. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

13.0% of searches ended in a purchase last week.

Shoppers searched for this 465K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.0% of those searches ended in a purchase. Searches in the last 90 days moved +4.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £416K a year.

Searches, last 12 months
465K
Growth, 90 days vs prior 90
+4.9%
Conversion, latest week
13.0%
Market size, estimated
£416Ka year
Peak month
June1.5× the quietest month
Top search term
air freshener spray402K searches a year

02 · Price

A sale here is worth £6.86.

Listings sell for £6.86 on average, from £0.73 to £17.14. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,500 to 2,000 of them. At £6.86 that is £10K to £14K a year per listing.

Average price
£6.86under the $15 to $100 sweet spot
Price range
£0.73–£17.14
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
1,500–2,000
Revenue per listing a year
£10K–£14K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

46% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #155 within Air Fresheners. It carries 884 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
46%
Prime listings
89%
Out of stock, average day
1.7%
Average rank
#155in Air Fresheners
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
884per listing
Listings tracked
28

04 · Newcomers

Amazon counts 3 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
52 months

Products

Top Air Freshener Spray products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

£0£17K£33K£50K£66K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

136

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

48%

Top 20: 93%

Open market

10%

  • Airwick30%
  • glade21%
  • Oust16%
  • Febreze13%
  • SuperGift.com7%
  • Astonish4%
  • Open — no brand owns it (3 brands, 10%)

Demand

Air Freshener Spray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Air Freshener Spray search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • air freshener spray402K/yr
  • bathroom air freshener spray15K/yr
  • oust air freshener spray14K/yr
  • room freshener spray10K/yr
  • air fresh8K/yr
  • fresh air spray6K/yr
  • air fresheners spray6K/yr
  • air freshner spray4K/yr
  • oust air freshener1K/yr

Reviews and returns

What reviews say buyers love and hate about Air Freshener Spray

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell48%−0.16

Can't smell it

Chemical smell

Lack of smell

Value For Money8%+1.30

Too expensive

Too expensive

Over priced

Durability7%−0.05

Only lasted 2 weeks

broke

doesnt last

Advertised Vs Actual Product6%−0.05

Not as described

false advertisement

False advertising

Quality-Overall3%+0.54

Not sure if as good as the other major brands

Not good quality

not as good as the better brands

Love

Smell58%−0.16

Great fragrance

Natural smelling

smells fresh

Value For Money13%+1.30

Excellent value for money

Great value

Decent Price

Quality-Overall5%+0.54

Other than that the product is lovely

Great product, great seller

Excellent product

Freshness4%+0.98

COTTON FRESH

instant room freshness

Good fresh scent

Advertised Vs Actual Product3%−0.05

exactly as advertised

As advertised

As described

Return

0.1% Return rate 8% Fixable by listing

Smell41%█▅▆▆▅▆

Can't smell it

Chemical smell

Lack of smell

Functionality-Overall20%▅▂▅▃▃█

Doesn't work

Didn't work after changing batteries

Doesent work

Leak-Proof8%▁▆█▆▇▄

contents leak everywhere

Out of the four bottles ordered NONE of the triggers worked contents leaked all over the place

Morrisons Peony Air Freshener was leaking on pressing, unusual

Advertised Vs Actual Product7%▁▃▃█▇▁

Not as described

false advertisement

False advertising

Value For Money6%▄█▁▁▇▄

Too expensive

Too expensive

Over priced

FAQ

Common Air Freshener Spray questions

Answered from the same tracked data.