ice cream cones
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Growth
Incredible+176.7%90-day search growth — must beat 0% to launch
Conversion
Incredible13.4%search→purchase rate — share of searches ending in a sale
Review moat
Great290.27avg incumbent reviews — the moat a new listing must climb
Competition
Great34%top-5 click share — an open shelf
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Okay£1.44–£28.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Market size
Okay£135K£135K/yr · 166K searches
Avg price
Bad£6.08avg listing price — sweet spot $15–$100
According to Flapen's Amazon United Kingdom niche tracking, ice cream cones is a £135K/yr Amazon United Kingdom market (166K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 70/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
ice cream cones market data
- Units sold / yr
- 20K–25K
- avg 250–500/product
- Revenue / yr
- £122K–£152K
- units × avg price
- Conversion rate
- 13.4%
- Avg BSR
- #112
- Page quality
- 0%
- Prime
- 82%
- Sponsored
- 41%
- Out of stock
- 14.8%
- Avg brand age
- 39 months
- Avg seller age
- 182 days
Competition & brand share
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.Brands
18 rising
Sellers
78
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
34%
Top 20: 78%
Open market
14%
- Morrisons40%
- Cornetto16%
- Askeys12%
- Generic10%
- Cadbury4%
- Elisha3%
- Open — no brand owns it (12 brands, 14%)
Demand & seasonality
Weekly Amazon search volume, last 86 weeks — +176.7% search growth over the last 90 days.Peak months: May, Jun, Jul · busiest ÷ quietest = 4.0×
Top ice cream cones search terms
- ice cream cones131K/yr
- morrisons ice cream11K/yr
- ice cream cone9K/yr
- icecream cone4K/yr
- icecream cones5K/yr
- ice cream morrisons5K/yr
Top ice cream cones products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Morrisons Ice Cream Cones Pack of 21
Morrisons£1.504.7★343 rev
Askeys Ice Cream Cones 21 each
Askeys£3.374.0★361 rev
Morrisons Ice Cream Cones Toffee 4 x 110ml (Frozen)
Morrisons£1.844.5★1,165 rev
Morrisons Raspberry Pavlova Ice Cream Cone 4 x 110ml
Morrisons£1.804.4★13 rev
Morrisons Ice Cream Cones Chocolate and Nut 4 x 110ml (Frozen)
Morrisons£1.834.6★995 rev
Newest
by launch date
Aaskeys Family Pack Ice Cream Cones 21 Cones (Pack of 2) | Crispy Wafer Dessert Cones | Family Multipack with 42 Cones Total | Great for families parties and gatherings
Generic£6.466 rev
Aaskeys Waffle Cones 10 Cones (Pack of 2) | Crispy Waffle Ice Cream Cones | Premium Dessert Cone Multipack 20 Cones Total | Great for families parties and dessert stations
Generic£8.889 rev
Askeys Cup Cones 21pk
Askeys£1.440 rev
Morrisons Raspberry Pavlova Ice Cream Cone 4 x 110ml
Morrisons£1.8013 rev
Morrisons Bubblegum Ice Cream Cone 4 x 110ml
Morrisons£1.689 rev
Trending
90-day click momentumAaskeys Waffle Cones 10 Cones (Pack of 2) | Crispy Waffle Ice Cream Cones | Premium Dessert Cone Multipack 20 Cones Total | Great for families parties and dessert stations
Generic£8.883.5★
Askeys Cup Cones 21pk
Askeys£1.440.0★
Carousel Ice Cream Cones x21pk (Pack of 2) | Vegetarian-Friendly No Artificial Colours Flavours or Preservatives Ideal for Homemade Desserts
Generic£8.994.6★
Aaskeys Family Pack Ice Cream Cones 21 Cones (Pack of 2) | Crispy Wafer Dessert Cones | Family Multipack with 42 Cones Total | Great for families parties and gatherings
Generic£6.464.6★
Askeys Cup Cones 21 per Pack - Pack of 2
Askeys£7.754.0★
What buyers say about ice cream cones
What buyers praise and complain about, mined from review topics.What buyers love
“you can taste vanilla also”
“good value”
“Flavor”
“Very good quality cones”
“Very crispy”
“and just what I wanted”
“Good size”
“Creamy”
“These are eye squintingly sweet”
“Fresh and crispy”
What buyers complain about
“Bubble gum smell zero taste”
“Break too easily”
“Poor quality”
“Too artificial and sweet”
“salty”
“Too expensive”
“Stiff”
“Too soft”
“they definitely have a bubblegum flavour it's just not mega dramatic which would be too sickly”
“the saccharin sweetener tastes very artificial”
Top return reasons
Common questions
- Is ice cream cones profitable to sell on Amazon United Kingdom?
- The niche generates £135K/yr across 44 tracked products. 3 of 15 products launched in the last 360 days are still selling. 90-day search growth is +176.7%. Flapen's verdict: Worth a look (70/100).
- How competitive is the ice cream cones niche?
- 18 brands and 78 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 82% of demand.
- What do buyers complain about in ice cream cones?
- Top complaints mined from reviews: Taste-Overall, Durability, Quality-Overall. The return rate is 0.0%.
- When does demand for ice cream cones peak?
- Demand peaks in May–Jun–Jul; the busiest month runs 4.0× the quietest.
- What does it cost to enter the ice cream cones niche?
- Listings span £1.44–£28.27; the average listing price is £6.08 (sweet spot $15–$100). The average incumbent carries 290 reviews — the moat a new listing must climb.