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Ice Cream Cones

Pass

Ice Cream Cones scores 70 out of 100, a Pass. Shoppers spend $135K a year here, search demand grew +176.7% this quarter, and returns run at 0.0% of orders.

Flapen Score
70
70 / 100
Top 1% of 2,976 Grocery niches · +24 vs the category median of 46
Market size
£135K/yr166K searches / yr
90-day growth
+176.7%search demand this quarter
Competition
34%top-5 click share · 18 brands · 78 sellers

Flapen Score

Ice Cream Cones against its category

The dotted line is the Grocery average. Past it, Ice Cream Cones is stronger. Inside it, weaker.

70Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ice Cream Cones market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ice Cream Cones 166K times last year and spent an estimated £135K. The top 5 brands take 82% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 70 out of 100, a Pass.

01 · Demand

13.4% of searches ended in a purchase last week.

Shoppers searched for this 166K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.4% of those searches ended in a purchase. Searches in the last 90 days moved +176.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £135K a year.

Searches, last 12 months
166K
Growth, 90 days vs prior 90
+176.7%
Conversion, latest week
13.4%
Market size, estimated
£135Ka year
Peak month
July4.0× the quietest month
Top search term
ice cream cones131K searches a year

02 · Price

A sale here is worth £6.08.

Listings sell for £6.08 on average, from £1.44 to £28.27. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At £6.08 that is £2K to £3K a year per listing.

Average price
£6.08under the $15 to $100 sweet spot
Price range
£1.44–£28.27
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
250–500
Revenue per listing a year
£2K–£3K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

41% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 14.8% of listings are out of stock. The average listing ranks #112 within Baking Supplies. It carries 290 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
41%
Prime listings
82%
Out of stock, average day
14.8%
Average rank
#112in Baking Supplies
Average rating
4.28 starsAmazon United Kingdom average 4.36 stars
Average reviews
290per listing
Listings tracked
44

04 · Newcomers

Amazon counts 3 of last year's 15 launches as successful.

15 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
15
Successful launches
3Amazon's first-year sales bar
Average brand age
39 months

Products

Top Ice Cream Cones products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

£0£4K£8K£12K£16K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

18 rising

Sellers

78

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

34%

Top 20: 78%

Open market

14%

  • Morrisons40%
  • Cornetto16%
  • Askeys12%
  • Generic10%
  • Cadbury4%
  • Elisha3%
  • Open — no brand owns it (12 brands, 14%)

Demand

Ice Cream Cones search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Black Friday '25Spike '26Prime Day '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: May, Jun, Jul · busiest ÷ quietest = 4.0×

Search terms

Top Ice Cream Cones search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ice cream cones131K/yr
  • morrisons ice cream11K/yr
  • ice cream cone9K/yr
  • icecream cone4K/yr
  • icecream cones5K/yr
  • ice cream morrisons5K/yr

Reviews and returns

What reviews say buyers love and hate about Ice Cream Cones

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall13%+1.92

Bubble gum smell zero taste

leaves a weird aftertaste

Taste awful

Durability13%−0.02

Break too easily

they didn't last long

They break easily

Quality-Overall11%−0.07

Poor quality

Rubbish

Got the same quality from Lidl at 99p

Sweetness8%−0.04

Too artificial and sweet

Too sweet

very sweet for me

Salt Content8%−0.07

salty

The pistachio sauce, was like salted caramel, so much so I had to go back and look at the box description and check ingredients

Love

Taste-Overall28%+1.92

you can taste vanilla also

Really tasty

Works perfect in the ninja swirl, tastes lovely

Value For Money15%

good value

Good value for money

Good Value

Flavor9%+1.22

Flavor

Ice cream is delicious

Really nice very rich in flavour

Quality-Overall7%−0.07

Very good quality cones

Excellent product

Good quality great cups - bigger than I thought

Crispiness7%+0.35

Very crispy

Light and very crunchy

Delicious crispy icecream cones

Return

0.0% Return rate 85% Fixable by listing

Size-Overall76%▁▇▅▆▅█
Strength5%▁▁▁▁█▁
Advertised Vs Actual Product5%▁▁▁█▆▁
Color Fading/Discoloration2%▁█▁▁▁▁
Value For Money2%▁▁▁█▁▁

Too expensive

Ridiculously expensive at £9 for I litre of mix which you use without adding water or milk

Way too expensive

FAQ

Common Ice Cream Cones questions

Answered from the same tracked data.