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air freshener spray
Worth a lookShows low returns (0.1%), but prices mostly outside the sweet spot ($0.73–$17.14) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible13.0%search→purchase rate — share of searches ending in a sale
Review moat
Good883.93avg incumbent reviews — the moat a new listing must climb
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Market size
Good£416K£416K/yr · 465K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Growth
Okay+4.9%90-day search growth — must beat 0% to launch
Avg price
Bad£6.86avg listing price — sweet spot $15–$100
Price range
Bad£0.73–£17.14cheapest to priciest tracked listing — scored on the share inside $15–$100