65
afternoon tea
Worth a lookShows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Avg price
Incredible£23.48avg listing price — sweet spot $15–$100
Brand share
Great49%top-5 brand share — no brand owns this niche
Competition
Great29%top-5 click share — an open shelf
Price range
Great£8.45–£57.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great363.21avg incumbent reviews — the moat a new listing must climb
Market size
Good£623K£623K/yr · 958K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-12.5%90-day search growth — must beat 0% to launch
Signals No Dominant Brand