Afternoon Tea
Afternoon Tea shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Is Afternoon Tea profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Afternoon Tea is a £623K/yr Amazon United Kingdom market (958K searches/yr). The top 5 brands hold 49% of demand. Demand peaks in Mar–Dec. Verdict: Worth a look — 65/100.
Afternoon Tea: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -12.5% over the last 90 days and 2.8% of searches end in a purchase.
£623K
revenue / yr
Who owns the niche?
The top 5 brands hold 49% of demand, so 52% of the market is open.
52%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 58 products
Top Afternoon Tea products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Afternoon Tea Hamper For 2 Gift Set | Luxury Treats for Women & Couples | Includes Tea Sultana Scones Clotted Cream Strawberry Jam & Mini Biscuits | Afternoon Tea For Her
- Price
- £14.98
- Rating
- 4.7/5
- Reviews
- 115
- Age
- 5mo ago
Edmond & Charles Luxury Carrot & Walnut Cake Afternoon Tea Hamper | Premium Gift Box with Teas Biscuits Cake Macarons Fudge & Jam | Set of Gourmet Birthday Treats | Hampers Presents for Women
- Price
- £31.64
- Rating
- 4.7/5
- Reviews
- 187
- Age
- 2y ago
Afternoon Tea Hamper Gift Box Birthday Treat Box with English Tea Mini Cakes Flapjacks & Biscuit Sweet Treats Cakes and Desserts Selection by Hatties Gifts
- Price
- £26.63
- Rating
- 4.9/5
- Reviews
- 15
- Age
- 4mo ago
The Cornish Company Afternoon Tea Hamper Deluxe Tea Set Hamper Gifts for Women Includes Fresh Scones Biscuits Birthdays Anniversaries & Special Occasions
- Price
- £19.75
- Rating
- 4.6/5
- Reviews
- 725
- Age
- 3y ago
Edmond & Charles Luxury Afternoon Tea Hamper for 2 | Gift Box with Teas Clotted Cream Fudge Lemon Curd Gourmet Biscuits & Fruit Cake | Birthday Hampers Presents for Men & Women
- Price
- £30.40
- Rating
- 4.8/5
- Reviews
- 145
- Age
- 1y ago
Trending
90-day click momentum
Luxury Tea & Cake Gift Set - Food Gift Hamper with Everyday Tea Premium Genoa Fruit Cake Border Biscuit Selection and All Butter Sweethearts - 23 Items in Gold Embossed Gift Box
- Price
- £11.26
- Rating
- 4.0/5
- Reviews
- 10
- Age
- 3mo ago
Afternoon Tea Hamper For 2 Gift Set | Cream Tea & Cheese Gift Box | Includes Scones Clotted Cream Strawberry Jam Tea Vintage Cheddar Crackers & Chutney | Luxury Treats For Her & Couples
- Price
- £23.31
- Rating
- 5.0/5
- Reviews
- 12
- Age
- 2mo ago
Hatties Gifts Afternoon Tea Hamper Gift Set - English Breakfast Tea Tin Shortbread Biscuits & Salted Caramel Fudge - Gourmet Food Gift Hamper Box for Women and Men
- Price
- £18.45
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 2mo ago
Afternoon Tea Hamper Gift Box Birthday Treat Box with English Tea Mini Cakes Flapjacks & Biscuit Sweet Treats Cakes and Desserts Selection by Hatties Gifts
- Price
- £26.63
- Rating
- 4.9/5
- Reviews
- 15
- Age
- 4mo ago
Afternoon Tea and Biscuits Gift Set - Traditional English Tea Gift Set & Afternoon Tea Hamper for 2 - With Individually Wrapped Biscuits Gourmet Jam & Raspberry Preserves
- Price
- £25.08
- Rating
- 4.4/5
- Reviews
- 14
- Age
- 5mo ago
Newest
by launch dateAfternoon Tea Hamper For 2 Gift Set | Cream Tea & Cheese Gift Box | Includes Scones Clotted Cream Strawberry Jam Tea Vintage Cheddar Crackers & Chutney | Luxury Treats For Her & Couples
- Price
- £23.31
- Rating
- 5.0/5
- Reviews
- 12
- Age
- 2mo ago
Hatties Gifts Afternoon Tea Hamper Gift Set - English Breakfast Tea Tin Shortbread Biscuits & Salted Caramel Fudge - Gourmet Food Gift Hamper Box for Women and Men
- Price
- £18.45
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 2mo ago
Luxury Tea & Cake Gift Set - Food Gift Hamper with Everyday Tea Premium Genoa Fruit Cake Border Biscuit Selection and All Butter Sweethearts - 23 Items in Gold Embossed Gift Box
- Price
- £11.26
- Rating
- 4.0/5
- Reviews
- 10
- Age
- 3mo ago
Afternoon Tea Hamper Gift Box Birthday Treat Box with English Tea Mini Cakes Flapjacks & Biscuit Sweet Treats Cakes and Desserts Selection by Hatties Gifts
- Price
- £26.63
- Rating
- 4.9/5
- Reviews
- 15
- Age
- 4mo ago
Afternoon Tea Hamper For 2 Gift Set | Luxury Treats for Women & Couples | Includes Tea Sultana Scones Clotted Cream Strawberry Jam & Mini Biscuits | Afternoon Tea For Her
- Price
- £14.98
- Rating
- 4.7/5
- Reviews
- 115
- Age
- 5mo ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.
Brands
34 falling
Sellers
31
Top-5 brand share
49%
Top 20: 90%
Top-5 click share
29%
Top 20: 66%
Open market
46%
- The Cheese Wedge Co.16%
- Hattie's Gifts11%
- Edmond & Charles8%
- The Cornish Company7%
- House of Gifts6%
- Clearwater Hampers6%
Afternoon Tea demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Mar, Dec · busiest ÷ quietest = 5.5×
Top Afternoon Tea search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- afternoon tea hamper194K/yr
- hampers for men89K/yr
- afternoon tea94K/yr
- food gifts148K/yr
- thank you hamper29K/yr
- food gifts for men58K/yr
- birthday hampers for men27K/yr
- gift hampers for men32K/yr
- mens hamper27K/yr
- food gifts for women29K/yr
What reviews say buyers love and hate about Afternoon Tea
What buyers mention most, as a share of all reviews.
What buyers love
94% of reviews“Prefect gift”
“Absolutely delicious”
“Great price for quality”
“Good value”
“Fresh”
What buyers complain about
74% of reviews“Expensive”
“The packets are quite small”
“not as good as it sounds”
“cream was off”
“the description doesnt include them either”
Common Afternoon Tea questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
