Afternoon Tea
PassAfternoon Tea scores 65 out of 100, a Pass. Shoppers spend $623K a year here, demand is soft, at -12.5% this quarter, and returns run at 0.2% of orders.
- Flapen Score
- 65 / 100Top 2% of 2,976 Grocery niches · +19 vs the category median of 4665
- Market size
- £623K/yr958K searches / yr
- 90-day growth
- -12.5%search demand this quarter
- Competition
- 29%top-5 click share · 34 brands · 31 sellers
Flapen Score
Afternoon Tea against its category
The dotted line is the Grocery average. Past it, Afternoon Tea is stronger. Inside it, weaker.
Market
The Afternoon Tea market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Afternoon Tea 958K times last year and spent an estimated £623K. The top 5 brands take 49% of clicks. Demand peaks in Mar–Dec. Flapen scores it 65 out of 100, a Pass.
01 · Demand
2.8% of searches ended in a purchase last week.
Shoppers searched for this 958K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -12.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £623K a year.
- Searches, last 12 months
- 958K
- Growth, 90 days vs prior 90
- -12.5%
- Conversion, latest week
- 2.8%
- Market size, estimated
- £623Ka year
- Peak month
- March5.5× the quietest month
- Top search term
- afternoon tea hamper194K searches a year
02 · Price
A sale here is worth £23.48.
Listings sell for £23.48 on average, from £8.45 to £57.82. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 100 to 250 of them. At £23.48 that is £2K to £6K a year per listing.
- Average price
- £23.48inside the $15 to $100 sweet spot
- Price range
- £8.45–£57.82
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£6K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
86% of listings pay for placement with sponsored ads. 69% ship with Prime. On an average day, 9.0% of listings are out of stock. The average listing ranks #32 within Hampers & Gourmet Gifts. It carries 363 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 69%
- Out of stock, average day
- 9.0%
- Average rank
- #32in Hampers & Gourmet Gifts
- Average rating
- 4.50 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 363per listing
- Listings tracked
- 58
04 · Newcomers
Amazon counts 10 of last year's 15 launches as successful.
15 products launched here in the last 12 months. Amazon counts 10 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 15
- Successful launches
- 10Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Afternoon Tea products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Afternoon Tea Hamper For 2 Gift Set | Luxury Treats for Women & Couples | Includes Tea Sultana Scones Clotted Cream Strawberry Jam & Mini Biscuits | Afternoon Tea For Her
- Price
- £14.98
- Rating
- 4.7/5
- Reviews
- 115
- Age
- 5mo ago

Edmond & Charles Luxury Carrot & Walnut Cake Afternoon Tea Hamper | Premium Gift Box with Teas Biscuits Cake Macarons Fudge & Jam | Set of Gourmet Birthday Treats | Hampers Presents for Women
- Price
- £31.64
- Rating
- 4.7/5
- Reviews
- 187
- Age
- 2y ago

Afternoon Tea Hamper Gift Box Birthday Treat Box with English Tea Mini Cakes Flapjacks & Biscuit Sweet Treats Cakes and Desserts Selection by Hatties Gifts
- Price
- £26.63
- Rating
- 4.9/5
- Reviews
- 15
- Age
- 4mo ago

The Cornish Company Afternoon Tea Hamper Deluxe Tea Set Hamper Gifts for Women Includes Fresh Scones Biscuits Birthdays Anniversaries & Special Occasions
- Price
- £19.75
- Rating
- 4.6/5
- Reviews
- 725
- Age
- 3y ago

Edmond & Charles Luxury Afternoon Tea Hamper for 2 | Gift Box with Teas Clotted Cream Fudge Lemon Curd Gourmet Biscuits & Fruit Cake | Birthday Hampers Presents for Men & Women
- Price
- £30.40
- Rating
- 4.8/5
- Reviews
- 145
- Age
- 1y ago
Trending
90-day click momentum
Luxury Tea & Cake Gift Set - Food Gift Hamper with Everyday Tea Premium Genoa Fruit Cake Border Biscuit Selection and All Butter Sweethearts - 23 Items in Gold Embossed Gift Box
- Price
- £11.26
- Rating
- 4.0/5
- Reviews
- 10
- Age
- 3mo ago

Afternoon Tea Hamper For 2 Gift Set | Cream Tea & Cheese Gift Box | Includes Scones Clotted Cream Strawberry Jam Tea Vintage Cheddar Crackers & Chutney | Luxury Treats For Her & Couples
- Price
- £23.31
- Rating
- 5.0/5
- Reviews
- 12
- Age
- 2mo ago

Hatties Gifts Afternoon Tea Hamper Gift Set - English Breakfast Tea Tin Shortbread Biscuits & Salted Caramel Fudge - Gourmet Food Gift Hamper Box for Women and Men
- Price
- £18.45
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 2mo ago

Afternoon Tea Hamper Gift Box Birthday Treat Box with English Tea Mini Cakes Flapjacks & Biscuit Sweet Treats Cakes and Desserts Selection by Hatties Gifts
- Price
- £26.63
- Rating
- 4.9/5
- Reviews
- 15
- Age
- 4mo ago

Afternoon Tea and Biscuits Gift Set - Traditional English Tea Gift Set & Afternoon Tea Hamper for 2 - With Individually Wrapped Biscuits Gourmet Jam & Raspberry Preserves
- Price
- £25.08
- Rating
- 4.4/5
- Reviews
- 14
- Age
- 5mo ago
Newest
by launch date
Afternoon Tea Hamper For 2 Gift Set | Cream Tea & Cheese Gift Box | Includes Scones Clotted Cream Strawberry Jam Tea Vintage Cheddar Crackers & Chutney | Luxury Treats For Her & Couples
- Price
- £23.31
- Rating
- 5.0/5
- Reviews
- 12
- Age
- 2mo ago

Hatties Gifts Afternoon Tea Hamper Gift Set - English Breakfast Tea Tin Shortbread Biscuits & Salted Caramel Fudge - Gourmet Food Gift Hamper Box for Women and Men
- Price
- £18.45
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 2mo ago

Luxury Tea & Cake Gift Set - Food Gift Hamper with Everyday Tea Premium Genoa Fruit Cake Border Biscuit Selection and All Butter Sweethearts - 23 Items in Gold Embossed Gift Box
- Price
- £11.26
- Rating
- 4.0/5
- Reviews
- 10
- Age
- 3mo ago

Afternoon Tea Hamper Gift Box Birthday Treat Box with English Tea Mini Cakes Flapjacks & Biscuit Sweet Treats Cakes and Desserts Selection by Hatties Gifts
- Price
- £26.63
- Rating
- 4.9/5
- Reviews
- 15
- Age
- 4mo ago

Afternoon Tea Hamper For 2 Gift Set | Luxury Treats for Women & Couples | Includes Tea Sultana Scones Clotted Cream Strawberry Jam & Mini Biscuits | Afternoon Tea For Her
- Price
- £14.98
- Rating
- 4.7/5
- Reviews
- 115
- Age
- 5mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 29% of clicks. An open shelf where new products get seen.
Brands
34 falling
Sellers
31
Top-5 brand share
49%
Top 20: 90%
Top-5 click share
29%
Top 20: 66%
Open market
46%
- The Cheese Wedge Co.16%
- Hattie's Gifts11%
- Edmond & Charles8%
- The Cornish Company7%
- House of Gifts6%
- Clearwater Hampers6%
Demand
Afternoon Tea search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Dec · busiest ÷ quietest = 5.5×
Search terms
Top Afternoon Tea search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- afternoon tea hamper194K/yr
- hampers for men89K/yr
- afternoon tea94K/yr
- food gifts148K/yr
- thank you hamper29K/yr
- food gifts for men58K/yr
- birthday hampers for men27K/yr
- gift hampers for men32K/yr
- mens hamper27K/yr
- food gifts for women29K/yr
Reviews and returns
What reviews say buyers love and hate about Afternoon Tea
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Expensive
Way too expensive
Overpriced
The packets are quite small
bigger than I expected
Small
not as good as it sounds
Not the quality expected
Poor Quality
cream was off
Rubbish
Product arrived and one of the packs of scones was open, completely stale, rock hard and inedible
the description doesnt include them either
MISLEADING
Dont get exactly what is shown in the picture - just the equivalent
Love
Prefect gift
Delightful gift
Ideal gift
Absolutely delicious
Great present and taste really nice
fresh tasted delicious
Great price for quality
Excellent Product
A nice little set of quality products
Good value
Excellent value for money
Good value for money
Fresh
Scones were fresh
stayed fresh
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Afternoon Tea questions
Answered from the same tracked data.









