Skip to content

Afternoon Tea

Pass

Afternoon Tea scores 65 out of 100, a Pass. Shoppers spend an estimated $623K a year here, demand is soft, at -12.5% this quarter, and an estimated 0.2% of orders come back.

Flapen Score
65
65 / 100
Top 2% of 2,976 Grocery niches · +19 vs the category median of 46
Market size
£623K/yr958K searches / yr
90-day growth
-12.5%search demand this quarter
Competition
29%top-5 click share · 34 brands · 31 sellers

Flapen Score

Afternoon Tea against its category

The dotted line is the Grocery average. Past it, Afternoon Tea is stronger. Inside it, weaker.

65Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Afternoon Tea market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Afternoon Tea 958K times last year and spent an estimated £623K. The top 5 brands take 49% of clicks. Demand peaks in Mar–Dec. Flapen scores it 65 out of 100, a Pass.

01 · Demand

An estimated 2.8% of those searches ended in a purchase.

Shoppers searched for this 958K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -12.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £623K a year.

Searches, last 12 months
958K
Growth, 90 days vs prior 90
-12.5%
Conversion, latest week
2.8%
Market size, estimated
£623Ka year
Peak month
March5.5× the quietest month
Top search term
afternoon tea hamper194K searches a year

02 · Price

A sale here is worth £23.48.

Listings sell for £23.48 on average, from £8.45 to £57.82. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 100 to 250 of them. At £23.48 that is £2K to £6K a year per listing.

Average price
£23.48inside the $15 to $100 sweet spot
Price range
£8.45–£57.82
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
100–250
Revenue per listing a year
£2K–£6K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 69% ship with Prime. On an average day, 9.0% of listings are out of stock. The average listing ranks #32 within Hampers & Gourmet Gifts. It carries 363 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
69%
Out of stock, average day
9.0%
Average rank
#32in Hampers & Gourmet Gifts
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
363per listing
Listings tracked
58

04 · Newcomers

10 of last year's 15 launches cleared the first-year sales bar.

15 products launched here in the last 12 months. 10 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
15
Successful launches
10Amazon's first-year sales bar
Average brand age
39 months

Products

Top Afternoon Tea products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 29% of clicks, no more. An open shelf where new products get seen.

£0£19K£37K£56K£75K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

34 falling

Sellers

31

Est. top-5 brand share

49%

Top 20: 90%

Est. top-5 click share

29%

Top 20: 66%

Open market

46%

  • The Cheese Wedge Co.16%
  • Hattie's Gifts11%
  • Edmond & Charles8%
  • The Cornish Company7%
  • House of Gifts6%
  • Clearwater Hampers6%

Demand

Afternoon Tea search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Dec · busiest ÷ quietest = 5.5×

Search terms

Top Afternoon Tea search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • afternoon tea hamper194K/yr
  • hampers for men89K/yr
  • afternoon tea94K/yr
  • food gifts148K/yr
  • thank you hamper29K/yr
  • food gifts for men58K/yr
  • birthday hampers for men27K/yr
  • gift hampers for men32K/yr
  • mens hamper27K/yr
  • food gifts for women29K/yr

Reviews and returns

What reviews say buyers love and hate about Afternoon Tea

We read the reviews and the return reasons for every product selling here.

42%of positive reviews mention “Gifting Purpose”
29%of negative reviews mention “Value For Money”
0.2%of orders come back
“Expensive”
A buyer, on “Value For Money”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Afternoon Tea questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data