59
activated charcoal odour absorber
Worth a lookShows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Great38%top-5 click share — an open shelf
Brand share
Great58%top-5 brand share — no brand owns this niche
Conversion
Great7.3%search→purchase rate — share of searches ending in a sale
Price range
Good£5.28–£28.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£12.34avg listing price — sweet spot $15–$100
Market size
Okay£103K£103K/yr · 114K searches
Growth
Okay+0.3%90-day search growth — must beat 0% to launch
Review moat
Bad4,958.46avg incumbent reviews — the moat a new listing must climb
Signals No Dominant Brand