Skip to content

Activated Charcoal Odour Absorber

Maybe

Returns run at only 0.2% of orders. But the average product has 4,958 reviews to catch up to, so Activated Charcoal Odour Absorber is a Maybe.

Flapen Score
59
59 / 100
Top 7% of 2,976 Grocery niches · +13 vs the category median of 46
Market size
£103K/yr114K searches / yr
90-day growth
+0.3%search demand this quarter
Competition
38%top-5 click share · 27 brands · 65 sellers

Flapen Score

Activated Charcoal Odour Absorber against its category

The dotted line is the Grocery average. Past it, Activated Charcoal Odour Absorber is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Activated Charcoal Odour Absorber market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Activated Charcoal Odour Absorber 114K times last year and spent an estimated £103K. The top 5 brands take 58% of clicks. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

7.3% of searches ended in a purchase last week.

Shoppers searched for this 114K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.3% of those searches ended in a purchase. Searches in the last 90 days moved +0.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £103K a year.

Searches, last 12 months
114K
Growth, 90 days vs prior 90
+0.3%
Conversion, latest week
7.3%
Market size, estimated
£103Ka year
Peak month
October1.5× the quietest month
Top search term
activated charcoal bags13K searches a year

02 · Price

A sale here is worth £12.34.

Listings sell for £12.34 on average, from £5.28 to £28.91. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £12.34 that is £1K to £3K a year per listing.

Average price
£12.34under the $15 to $100 sweet spot
Price range
£5.28–£28.91
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

87% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 9.9% of listings are out of stock. The average listing ranks #14 within Air Fresheners. It carries 4,958 reviews at 4.19 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
82%
Out of stock, average day
9.9%
Average rank
#14in Air Fresheners
Average rating
4.19 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,958per listing
Listings tracked
39

04 · Newcomers

Amazon counts 0 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Activated Charcoal Odour Absorber products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

£0£3K£6K£9K£12K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

27 falling

Sellers

65

Top-5 brand share

58%

Top 20: 95%

Top-5 click share

38%

Top 20: 83%

Open market

37%

  • Vitscan18%
  • Innmily14%
  • DTXDTech11%
  • wyewye7%
  • Homiu7%
  • HOTUT5%

Demand

Activated Charcoal Odour Absorber search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Black Friday '25JulAugSepOctNovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Activated Charcoal Odour Absorber search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • activated charcoal bags13K/yr
  • activated charcoal odour absorber28K/yr
  • charcoal bags9K/yr
  • charcoal odour absorber14K/yr
  • odour absorber7K/yr
  • charcoal bags odour absorber10K/yr
  • bamboo charcoal bags6K/yr
  • activated charcoal odor absorber5K/yr
  • bamboo charcoal air purifying bag4K/yr
  • smell absorber4K/yr

Reviews and returns

What reviews say buyers love and hate about Activated Charcoal Odour Absorber

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell39%−0.21

unfortunately they sprayed artificial fragrance inside afterwards

No smell at all

Doesnt work for smells

Functionality-Overall14%−0.39

Did not find them particularly effective

Didn't work for me

Non effective

Value For Money9%+0.39

It is a waste of money

Not worth the money

Disappointed considering the price

Size-Overall7%−0.02

Quite big

I felt that they were a bit small

The charcoal peices are tiny

Leak-Proof3%

I bought these as we had a leak

I had some milk leak

spill into my fridge

Love

Smell21%−0.21

No odour

The unique aroma

I think it smells very fresh

Value For Money18%+0.39

Excellent value for money

Excellent value for money

Good for the money

Quality-Overall12%+1.08

Son said these were good bar b q bags

Excellent product

Good quality

Advertised Vs Actual Product11%+1.01

As advertised

As described

It works exactly as stated, very good

Ease Of Use6%+0.60

Easy to use

Really handy

Easy to lit

Return

0.2% Return rate 31% Fixable by listing

Functionality-Overall26%▇█▅▅▃▂

Did not find them particularly effective

Didn't work for me

Non effective

Size-Overall25%▂▃▇▄▆█

Quite big

I felt that they were a bit small

The charcoal peices are tiny

Smell23%▅▃▆▄██

unfortunately they sprayed artificial fragrance inside afterwards

No smell at all

Doesnt work for smells

Compatibility-Overall7%▆▆▁▇▄█

Not compatible

Not suitable for Phox

Advertised Vs Actual Product4%█▁▅▆▇▁

FAQ

Common Activated Charcoal Odour Absorber questions

Answered from the same tracked data.