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Brand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.

Market size 25Growth 20Conversion 38Competition 19Returns 97Price range 83Avg price 95Brand share 12Review moat 84Quality gap 22

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Avg price

Incredible£28.38

avg listing price — sweet spot $15–$100

Review moat

Great316.83

avg incumbent reviews — the moat a new listing must climb

Price range

Great£9.95–£44.28

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay3.0%

search→purchase rate — share of searches ending in a sale

Market size

Okay£103K

£103K/yr · 120K searches

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Growth

Bad-9.7%

90-day search growth — must beat 0% to launch

Competition

Bad77%

top-5 click share — a locked-up shelf

Brand share

Bad95%

top-5 brand share — brand-locked demand