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Absinthe

Fail

The top 5 brands take 95% of clicks, so Absinthe is a Fail.

Flapen Score
40
40 / 100
Ranks 2,270 of 2,976 Grocery niches · −6 vs the category median of 46
Market size
£103K/yr120K searches / yr
90-day growth
-9.7%search demand this quarter
Competition
77%top-5 click share · 8 brands · 14 sellers

Flapen Score

Absinthe against its category

The dotted line is the Grocery average. Past it, Absinthe is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Absinthe market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Absinthe 120K times last year and spent an estimated £103K. The top 5 brands take 95% of clicks. Demand peaks in Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

3.0% of searches ended in a purchase last week.

Shoppers searched for this 120K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -9.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £103K a year.

Searches, last 12 months
120K
Growth, 90 days vs prior 90
-9.7%
Conversion, latest week
3.0%
Market size, estimated
£103Ka year
Peak month
December2.5× the quietest month
Top search term
absinthe84K searches a year

02 · Price

A sale here is worth £28.38.

Listings sell for £28.38 on average, from £9.95 to £44.28. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £28.38 that is £3K to £7K a year per listing.

Average price
£28.38inside the $15 to $100 sweet spot
Price range
£9.95–£44.28
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
£3K–£7K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #71 within Beer, Wine & Spirits. It carries 317 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
83%
Out of stock, average day
6.7%
Average rank
#71in Beer, Wine & Spirits
Average rating
4.65 starsAmazon United Kingdom average 4.36 stars
Average reviews
317per listing
Listings tracked
12

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 88 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
88 months

Products

Top Absinthe products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

£0£10K£21K£31K£41K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

8 falling

Sellers

14

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

3%

  • La Fee62%
  • Fanny's Distilling Company Limited15%
  • Trenet9%
  • Absente6%
  • Mr. Jekyll3%
  • St. George Spirits2%
  • Open — no brand owns it (2 brands, 3%)

Demand

Absinthe search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.5×

Search terms

Top Absinthe search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • absinthe84K/yr
  • absinthe alcohol15K/yr
  • absynth5K/yr
  • absent3K/yr
  • absinth2K/yr
  • absynth alcohol3K/yr
  • absente alcohol4K/yr
  • absinthe 89.93K/yr

Reviews and returns

What reviews say buyers love and hate about Absinthe

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall50%+2.07

Tastes like pernod to me

Value For Money50%−0.08

Expensive

Probably not worth the money

Love

Taste-Overall41%+2.07

Taste great

Makes good cocktails

Strong taste

Alcohol Flavor22%+1.83

A good tasting absinthe that goes down well

It's a good drink

Strong Good Quality Green Liquor

Quality-Overall17%−0.20

Very good quality

the recipient was very pleased telling me that is a good quality product

It's good quality for the price

Smell8%+0.56

Lovely smell of aniseed

I've found it smells like it's good quality

Value For Money6%−0.08

I thought it great value for money

Purchased on offer so worth the price IMO

FAQ

Common Absinthe questions

Answered from the same tracked data.