How competitive is the 72 Toilet Rolls niche on Amazon United Kingdom?

4 brands and 94 sellers compete in 72 Toilet Rolls on Amazon United Kingdom. The top 5 72 Toilet Rolls products take 56% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in 72 Toilet Rolls?

72 Toilet Rolls buyers on Amazon United Kingdom complain most about Taste-Overall, Artificial Sweeteners, Sweetness, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the 72 Toilet Rolls niche?

72 Toilet Rolls sells for £3.59 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £0.90–£8.51. The average incumbent carries 1,233 reviews — the moat a new listing must climb.

72 Toilet Rolls

72 Toilet Rolls shows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is 72 Toilet Rolls profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, 72 Toilet Rolls is a £572K/yr Amazon United Kingdom market (962K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Nov–Dec. Verdict: Worth a look — 52/100.

72 Toilet Rolls: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +46.4% over the last 90 days and 16.6% of searches end in a purchase.

£572K

revenue / yr

Units sold / yr250K

Search volume / yr+46.4%962K

Conversion rate16.6%

Avg price£3.59

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers4 · 94

Top-5 product click share56%

Open market0%

Avg brand age57 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 26 products

Top 72 Toilet Rolls products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

J2O Fruit Juice Orange and Passion Fruit 250ml Cans (Pack of 12)

Price: £5.27
Rating: 4.7/5
Reviews: 6,144
Age: 8y ago

Ribena Blackcurrant Squash 1.5L Real British Blackcurrants | Rich in Vitamin C | No Artificial Colours or Flavours | 100% Recycled Plastic Bottle

Price: £2.29
Rating: 4.7/5
Reviews: 2,364
Age: 10y ago

J2O Fruit Juice Apple and Raspberry 250ml Cans (Pack of 12)

Price: £5.27
Rating: 4.7/5
Reviews: 2,621
Age: 8y ago

J2O Fruit Blend Orange and Passion Fruit 10 x 275ml

Price: £6.27
Rating: 4.7/5
Reviews: 1,150
Age: 6y ago

Ribena Blackcurrant Squash 850ml Real British Blackcurrants; Rich in Vitamin C; No Artificial Colours or Flavours; 100% Recycled Plastic Bottle

Price: £1.57
Rating: 4.7/5
Reviews: 2,642
Age: 15y ago

Newest

by launch date

J2O Fruit Blend Apple & Mango 4 x 250ml Can

Price: £2.32
Rating: 4.5/5
Reviews: 90
Age: 11mo ago

J2O Blackberry & Dragonfruit 275ml Bottle (Pack of 10)

Price: £6.96
Rating: 4.6/5
Reviews: 100
Age: 1y ago

Ribena Blackcurrant Juice Drink Cartons - Multipack 6x250ml; Real Fruit; Rich In Vitamin C; No Artificial Colours or flavours ; Perfect For On The Go

Price: £1.75
Rating: 4.7/5
Reviews: 2,364
Age: 4y ago

J2O Fruit Juice Apple and Raspberry 275ml Bottle (Pack of 10)

Price: £6.11
Rating: 4.7/5
Reviews: 603
Age: 5y ago

Lucozade Zero Fizzy Drink Pink Lemonade Flavour Sugar Free Low Calorie 4 Pack 380ml Bottles

Price: £2.11
Rating: 4.6/5
Reviews: 1,370
Age: 5y ago

Competition: brands, sellers & click share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

56%

Top 20: 94%

Open market

J2O54%
Ribena44%
Lucozade1%
Capri-Sun1%
Open — no brand owns it (0%)

72 Toilet Rolls demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume962KCVR16.6%Products26Brands4Top 5 Brands100%OOS Rate0.0%Rating4.7★Reviews1,233Avg BSR#76

Peak months: Jun, Nov, Dec · busiest ÷ quietest = 3.8×

Top 72 Toilet Rolls search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

ribena290K/yr +28.8%21.0% conv.
j20292K/yr +66.4%13.6% conv.
j20 cans97K/yr +71.5%16.6% conv.
j2o80K/yr +66.0%15.2% conv.
j20 orange and passion fruit37K/yr +114.6%15.0% conv.
j2o cans20K/yr +82.8%17.7% conv.
j20 apple and raspberry24K/yr +13.1%14.4% conv.
bottled drinks11K/yr +57.8%0.7% conv.
lucozade pink lemonade9K/yr +44.4%3.9% conv.
food and drink12K/yr +25.7%0.1% conv.

What reviews say buyers love and hate about 72 Toilet Rolls

What buyers mention most, as a share of all reviews.

What buyers love

93% of reviews

Value For Money27%

“Good value for money”

Taste-Overall27%

“This item is very tasteful”

Flavor9%

“Great flavour”

Freshness8%

“Very refreshing”

Quality-Overall7%

“Amazing quality”

What buyers complain about

69% of reviews

Taste-Overall16%

“Bad taste”

Artificial Sweeteners13%

“Has artificial sweetener”

Sweetness9%

“All I can taste in these is the sweetener they are very fizzy”

Dilute/Watery6%

“Not the best tastes to me like a cheap dilute”

Strength6%

“Box to flimsy for heavy cans”

Common 72 Toilet Rolls questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores 72 Toilet Rolls 52/100 on Amazon United Kingdom — Worth a look. The niche generates £572K/yr across 26 tracked products. 2 of 2 products launched in the last 360 days are still selling. Search demand moved +46.4% over the last 90 days.