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72 toilet rolls
Worth a lookShows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible16.6%search→purchase rate — share of searches ending in a sale
Growth
Good+46.4%90-day search growth — must beat 0% to launch
Market size
Good£572K£572K/yr · 962K searches
Review moat
Good1,233.04avg incumbent reviews — the moat a new listing must climb
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Avg price
Bad£3.59avg listing price — sweet spot $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£0.90–£8.51cheapest to priciest tracked listing — scored on the share inside $15–$100