72 Toilet Rolls
MaybeReturns run at only 0.0% of orders. But the top 5 brands take 100% of clicks, so 72 Toilet Rolls is a Maybe.
- Flapen Score
- 52 / 100Top 23% of 2,976 Grocery niches · +6 vs the category median of 4652
- Market size
- £572K/yr962K searches / yr
- 90-day growth
- +46.4%search demand this quarter
- Competition
- 56%top-5 click share · 4 brands · 94 sellers
Flapen Score
72 Toilet Rolls against its category
The dotted line is the Grocery average. Past it, 72 Toilet Rolls is stronger. Inside it, weaker.
Market
The 72 Toilet Rolls market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for 72 Toilet Rolls 962K times last year and spent an estimated £572K. All 4 brands take every click. Demand peaks in Jun–Nov–Dec. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
16.6% of searches ended in a purchase last week.
Shoppers searched for this 962K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 16.6% of those searches ended in a purchase. Searches in the last 90 days moved +46.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £572K a year.
- Searches, last 12 months
- 962K
- Growth, 90 days vs prior 90
- +46.4%
- Conversion, latest week
- 16.6%
- Market size, estimated
- £572Ka year
- Peak month
- December3.8× the quietest month
- Top search term
- ribena290K searches a year
02 · Price
A sale here is worth £3.59.
Listings sell for £3.59 on average, from £0.90 to £8.51. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 8,000 to 10,000 of them. At £3.59 that is £29K to £36K a year per listing.
- Average price
- £3.59under the $15 to $100 sweet spot
- Price range
- £0.90–£8.51
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 200K–250K
- Units per listing a year
- 8,000–10,000
- Revenue per listing a year
- £29K–£36K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
46% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #76 within Beverage Syrups & Concentrates. It carries 1,233 reviews at 4.69 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 46%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #76in Beverage Syrups & Concentrates
- Average rating
- 4.69 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,233per listing
- Listings tracked
- 26
04 · Newcomers
Amazon counts 2 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 57 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 57 months
Products
Top 72 Toilet Rolls products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
J2O Fruit Juice Orange and Passion Fruit 250ml Cans (Pack of 12)
- Price
- £5.27
- Rating
- 4.7/5
- Reviews
- 6,144
- Age
- 8y ago
Ribena Blackcurrant Squash 1.5L Real British Blackcurrants | Rich in Vitamin C | No Artificial Colours or Flavours | 100% Recycled Plastic Bottle
- Price
- £2.29
- Rating
- 4.7/5
- Reviews
- 2,364
- Age
- 10y ago
J2O Fruit Juice Apple and Raspberry 250ml Cans (Pack of 12)
- Price
- £5.27
- Rating
- 4.7/5
- Reviews
- 2,621
- Age
- 8y ago
J2O Fruit Blend Orange and Passion Fruit 10 x 275ml
- Price
- £6.27
- Rating
- 4.7/5
- Reviews
- 1,150
- Age
- 6y ago
Ribena Blackcurrant Squash 850ml Real British Blackcurrants; Rich in Vitamin C; No Artificial Colours or Flavours; 100% Recycled Plastic Bottle
- Price
- £1.57
- Rating
- 4.7/5
- Reviews
- 2,642
- Age
- 15y ago
Trending
90-day click momentum
J2O Blackberry & Dragonfruit 275ml Bottle (Pack of 10)
- Price
- £6.96
- Rating
- 4.6/5
- Reviews
- 100
- Age
- 1y ago
Ribena Blackcurrant Squash 850ml Real British Blackcurrants; Rich in Vitamin C; No Artificial Colours or Flavours; 100% Recycled Plastic Bottle
- Price
- £1.57
- Rating
- 4.7/5
- Reviews
- 2,642
- Age
- 15y ago
Ribena Pineapple and Passion Fruit Juice Drink No Added Sugar | Real Fruit | Rich in Vitamin C | No Artificial Colours or Flavours | Ready To Drink | 100% Recycled
- Price
- £1.42
- Rating
- 4.5/5
- Reviews
- 239
- Age
- 8y ago
Ribena Blackcurrant Juice Drink 1L Carton Real British Blackcurrants | Rich in Vitamin C | No Artificial Colours or Flavours
- Price
- £0.90
- Rating
- 4.6/5
- Reviews
- 443
- Age
- 8y ago
J2O Orange & Passion Fruit 250ml Can (Pack of 4)
- Price
- £2.13
- Rating
- 4.7/5
- Reviews
- 560
- Age
- 8y ago
Newest
by launch date
J2O Fruit Blend Apple & Mango 4 x 250ml Can
- Price
- £2.32
- Rating
- 4.5/5
- Reviews
- 90
- Age
- 11mo ago
J2O Blackberry & Dragonfruit 275ml Bottle (Pack of 10)
- Price
- £6.96
- Rating
- 4.6/5
- Reviews
- 100
- Age
- 1y ago
Ribena Blackcurrant Juice Drink Cartons - Multipack 6x250ml; Real Fruit; Rich In Vitamin C; No Artificial Colours or flavours ; Perfect For On The Go
- Price
- £1.75
- Rating
- 4.7/5
- Reviews
- 2,364
- Age
- 4y ago
J2O Fruit Juice Apple and Raspberry 275ml Bottle (Pack of 10)
- Price
- £6.11
- Rating
- 4.7/5
- Reviews
- 603
- Age
- 5y ago
Lucozade Zero Fizzy Drink Pink Lemonade Flavour Sugar Free Low Calorie 4 Pack 380ml Bottles
- Price
- £2.11
- Rating
- 4.6/5
- Reviews
- 1,370
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.
Brands
4 flat
Sellers
94
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
56%
Top 20: 94%
Open market
0%
- J2O54%
- Ribena44%
- Lucozade1%
- Capri-Sun1%
- Open — no brand owns it (0%)
Demand
72 Toilet Rolls search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Nov, Dec · busiest ÷ quietest = 3.8×
Search terms
Top 72 Toilet Rolls search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- ribena290K/yr
- j20292K/yr
- j20 cans97K/yr
- j2o80K/yr
- j20 orange and passion fruit37K/yr
- j2o cans20K/yr
- j20 apple and raspberry24K/yr
- bottled drinks11K/yr
- lucozade pink lemonade9K/yr
- food and drink12K/yr
Reviews and returns
What reviews say buyers love and hate about 72 Toilet Rolls
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Bad taste
Rubbish taste as close to date
completely lacks the rich blackcurrant taste it used to have
Has artificial sweetener
This contains artificial sweeteners namely aspartame
Contains Sweeteners
All I can taste in these is the sweetener they are very fizzy
a little too sweet
Not as sweet as it used to be
Not the best tastes to me like a cheap dilute
Ok. These are a bit watery, weak and sickly for my taste,
Hardly any flavour very watery
Box to flimsy for heavy cans
A lot weaker than normal ribena
Product weaker than the original J2o
Love
Good value for money
Amazing value
Great deal
This item is very tasteful
tastes very fruity and delicious
Amazing taste
Great flavour
rich taste
The 2 flavours blended together are a great taste
Very refreshing
A lovely tasting refreshing drink
Sparkling fresh
Amazing quality
Its well made
Excellent product Excellent seller would recommend
Keep looking
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Best Flapen score
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FAQ
Common 72 Toilet Rolls questions
Answered from the same tracked data.