72 toilet rolls
Worth a lookShows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible16.6%search→purchase rate — share of searches ending in a sale
Growth
Good+46.4%90-day search growth — must beat 0% to launch
Market size
Good£572K£572K/yr · 962K searches
Review moat
Good1,233.04avg incumbent reviews — the moat a new listing must climb
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Avg price
Bad£3.59avg listing price — sweet spot $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£0.90–£8.51cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, 72 toilet rolls is a £572K/yr Amazon United Kingdom market (962K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Nov–Dec. Verdict: Worth a look — 52/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
72 toilet rolls market data
- Units sold / yr
- 200K–250K
- avg 8,000–10,000/product
- Revenue / yr
- £718K–£898K
- units × avg price
- Conversion rate
- 16.6%
- Avg BSR
- #76
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 46%
- Out of stock
- 0.0%
- Avg brand age
- 57 months
- Avg seller age
- 166 days
Competition & brand share
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.Brands
4 flat
Sellers
94
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
56%
Top 20: 94%
Open market
0%
- J2O54%
- Ribena44%
- Lucozade1%
- Capri-Sun1%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +46.4% search growth over the last 90 days.Peak months: Jun, Nov, Dec · busiest ÷ quietest = 3.8×
Top 72 toilet rolls search terms
- ribena290K/yr
- j20292K/yr
- j20 cans97K/yr
- j2o80K/yr
- j20 orange and passion fruit37K/yr
- j2o cans20K/yr
- j20 apple and raspberry24K/yr
- bottled drinks11K/yr
- lucozade pink lemonade9K/yr
- food and drink12K/yr
Top 72 toilet rolls products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
J2O Fruit Juice Orange and Passion Fruit 250ml Cans (Pack of 12)
J2O£5.274.7★6,144 rev
Ribena Blackcurrant Squash 1.5L Real British Blackcurrants | Rich in Vitamin C | No Artificial Colours or Flavours | 100% Recycled Plastic Bottle
Ribena£2.294.7★2,364 rev
J2O Fruit Juice Apple and Raspberry 250ml Cans (Pack of 12)
J2O£5.274.7★2,621 rev
J2O Fruit Blend Orange and Passion Fruit 10 x 275ml
J2O£6.274.7★1,150 rev
Ribena Blackcurrant Squash 850ml Real British Blackcurrants; Rich in Vitamin C; No Artificial Colours or Flavours; 100% Recycled Plastic Bottle
Ribena£1.574.7★2,642 rev
Newest
by launch date
J2O Fruit Blend Apple & Mango 4 x 250ml Can
J2O£2.3290 rev
J2O Blackberry & Dragonfruit 275ml Bottle (Pack of 10)
J2O£6.96100 rev
Ribena Blackcurrant Juice Drink Cartons - Multipack 6x250ml; Real Fruit; Rich In Vitamin C; No Artificial Colours or flavours ; Perfect For On The Go
Ribena£1.752,364 rev
J2O Fruit Juice Apple and Raspberry 275ml Bottle (Pack of 10)
J2O£6.11603 rev
Lucozade Zero Fizzy Drink Pink Lemonade Flavour Sugar Free Low Calorie 4 Pack 380ml Bottles
Lucozade£2.111,370 rev
Trending
90-day click momentumJ2O Blackberry & Dragonfruit 275ml Bottle (Pack of 10)
J2O£6.964.6★
Ribena Blackcurrant Squash 850ml Real British Blackcurrants; Rich in Vitamin C; No Artificial Colours or Flavours; 100% Recycled Plastic Bottle
Ribena£1.574.7★
Ribena Pineapple and Passion Fruit Juice Drink No Added Sugar | Real Fruit | Rich in Vitamin C | No Artificial Colours or Flavours | Ready To Drink | 100% Recycled
Ribena£1.424.5★
Ribena Blackcurrant Juice Drink 1L Carton Real British Blackcurrants | Rich in Vitamin C | No Artificial Colours or Flavours
Ribena£0.904.6★
J2O Orange & Passion Fruit 250ml Can (Pack of 4)
J2O£2.134.7★
What buyers say about 72 toilet rolls
What buyers praise and complain about, mined from review topics.What buyers love
“Good value for money”
“This item is very tasteful”
“Great flavour”
“Very refreshing”
“Amazing quality”
“Sugar free of course”
“Delicious drink”
“They were correct description”
“good size bottle”
“easy to use”
What buyers complain about
“Bad taste”
“Has artificial sweetener”
“All I can taste in these is the sweetener they are very fizzy”
“Not the best tastes to me like a cheap dilute”
“Box to flimsy for heavy cans”
“Poor flavour”
“not as good as it used to be”
“Broken and destroyed”
“Bigger than i thought”
“TOO MUCH SUGAR - WASTE OF MY MONEY”
Common questions
- Is 72 toilet rolls profitable to sell on Amazon United Kingdom?
- The niche generates £572K/yr across 26 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +46.4%. Flapen's verdict: Worth a look (52/100).
- How competitive is the 72 toilet rolls niche?
- 4 brands and 94 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in 72 toilet rolls?
- Top complaints mined from reviews: Taste-Overall, Artificial Sweeteners, Sweetness. The return rate is 0.0%.
- When does demand for 72 toilet rolls peak?
- Demand peaks in Jun–Nov–Dec; the busiest month runs 3.8× the quietest.
- What does it cost to enter the 72 toilet rolls niche?
- Listings span £0.90–£8.51; the average listing price is £3.59 (sweet spot $15–$100). The average incumbent carries 1,233 reviews — the moat a new listing must climb.