72 Toilet Rolls
MaybeAn estimated 0.0% of orders come back. But the top 5 brands take 100% of clicks, so 72 Toilet Rolls is a Maybe.
- Flapen Score
- 52 / 100Top 23% of 2,976 Grocery niches · +6 vs the category median of 4652
- Market size
- £572K/yr962K searches / yr
- 90-day growth
- +46.4%search demand this quarter
- Competition
- 56%top-5 click share · 4 brands · 94 sellers
Flapen Score
72 Toilet Rolls against its category
The dotted line is the Grocery average. Past it, 72 Toilet Rolls is stronger. Inside it, weaker.
Market
The 72 Toilet Rolls market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for 72 Toilet Rolls 962K times last year and spent an estimated £572K. All 4 brands take every click. Demand peaks in Jun–Nov–Dec. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 16.6% of those searches ended in a purchase.
Shoppers searched for this 962K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 16.6% of those searches ended in a purchase. Searches in the last 90 days moved +46.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £572K a year.
- Searches, last 12 months
- 962K
- Growth, 90 days vs prior 90
- +46.4%
- Conversion, latest week
- 16.6%
- Market size, estimated
- £572Ka year
- Peak month
- December3.8× the quietest month
- Top search term
- ribena290K searches a year
02 · Price
A sale here is worth £3.59.
Listings sell for £3.59 on average, from £0.90 to £8.51. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 8,000 to 10,000 of them. At £3.59 that is £29K to £36K a year per listing.
- Average price
- £3.59under the $15 to $100 sweet spot
- Price range
- £0.90–£8.51
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 200K–250K
- Units per listing a year
- 8,000–10,000
- Revenue per listing a year
- £29K–£36K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
46% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #76 within Beverage Syrups & Concentrates. It carries 1,233 reviews at 4.69 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 46%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #76in Beverage Syrups & Concentrates
- Average rating
- 4.69 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,233per listing
- Listings tracked
- 26
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 57 months
Products
Top 72 Toilet Rolls products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
J2O Fruit Juice Orange and Passion Fruit 250ml Cans (Pack of 12)
- Price
- £5.27
- Rating
- 4.7/5
- Reviews
- 6,144
- Age
- 8y ago

Ribena Blackcurrant Squash 1.5L Real British Blackcurrants | Rich in Vitamin C | No Artificial Colours or Flavours | 100% Recycled Plastic Bottle
- Price
- £2.29
- Rating
- 4.7/5
- Reviews
- 2,364
- Age
- 10y ago

J2O Fruit Juice Apple and Raspberry 250ml Cans (Pack of 12)
- Price
- £5.27
- Rating
- 4.7/5
- Reviews
- 2,621
- Age
- 8y ago

J2O Fruit Blend Orange and Passion Fruit 10 x 275ml
- Price
- £6.27
- Rating
- 4.7/5
- Reviews
- 1,150
- Age
- 6y ago

Ribena Blackcurrant Squash 850ml Real British Blackcurrants; Rich in Vitamin C; No Artificial Colours or Flavours; 100% Recycled Plastic Bottle
- Price
- £1.57
- Rating
- 4.7/5
- Reviews
- 2,642
- Age
- 15y ago
Trending
estimated 90-day click momentum
J2O Blackberry & Dragonfruit 275ml Bottle (Pack of 10)
- Price
- £6.96
- Rating
- 4.6/5
- Reviews
- 100
- Age
- 1y ago

Ribena Blackcurrant Squash 850ml Real British Blackcurrants; Rich in Vitamin C; No Artificial Colours or Flavours; 100% Recycled Plastic Bottle
- Price
- £1.57
- Rating
- 4.7/5
- Reviews
- 2,642
- Age
- 15y ago

Ribena Pineapple and Passion Fruit Juice Drink No Added Sugar | Real Fruit | Rich in Vitamin C | No Artificial Colours or Flavours | Ready To Drink | 100% Recycled
- Price
- £1.42
- Rating
- 4.5/5
- Reviews
- 239
- Age
- 8y ago

Ribena Blackcurrant Juice Drink 1L Carton Real British Blackcurrants | Rich in Vitamin C | No Artificial Colours or Flavours
- Price
- £0.90
- Rating
- 4.6/5
- Reviews
- 443
- Age
- 8y ago

J2O Orange & Passion Fruit 250ml Can (Pack of 4)
- Price
- £2.13
- Rating
- 4.7/5
- Reviews
- 560
- Age
- 8y ago
Newest
by launch date
J2O Fruit Blend Apple & Mango 4 x 250ml Can
- Price
- £2.32
- Rating
- 4.5/5
- Reviews
- 90
- Age
- 11mo ago

J2O Blackberry & Dragonfruit 275ml Bottle (Pack of 10)
- Price
- £6.96
- Rating
- 4.6/5
- Reviews
- 100
- Age
- 1y ago

Ribena Blackcurrant Juice Drink Cartons - Multipack 6x250ml; Real Fruit; Rich In Vitamin C; No Artificial Colours or flavours ; Perfect For On The Go
- Price
- £1.75
- Rating
- 4.7/5
- Reviews
- 2,364
- Age
- 4y ago

J2O Fruit Juice Apple and Raspberry 275ml Bottle (Pack of 10)
- Price
- £6.11
- Rating
- 4.7/5
- Reviews
- 603
- Age
- 5y ago

Lucozade Zero Fizzy Drink Pink Lemonade Flavour Sugar Free Low Calorie 4 Pack 380ml Bottles
- Price
- £2.11
- Rating
- 4.6/5
- Reviews
- 1,370
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 56% of clicks. Leaders hold, but buyers still shop past them.
Brands
4 flat
Sellers
94
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
56%
Top 20: 94%
Open market
0%
- J2O54%
- Ribena44%
- Lucozade1%
- Capri-Sun1%
- Open — no brand owns it (0%)
Demand
72 Toilet Rolls search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Nov, Dec · busiest ÷ quietest = 3.8×
Search terms
Top 72 Toilet Rolls search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- ribena290K/yr
- j20292K/yr
- j20 cans97K/yr
- j2o80K/yr
- j20 orange and passion fruit37K/yr
- j2o cans20K/yr
- j20 apple and raspberry24K/yr
- bottled drinks11K/yr
- lucozade pink lemonade9K/yr
- food and drink12K/yr
Reviews and returns
What reviews say buyers love and hate about 72 Toilet Rolls
We read the reviews and the return reasons for every product selling here.
“Bad taste”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common 72 Toilet Rolls questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









