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72 Toilet Rolls

Maybe

An estimated 0.0% of orders come back. But the top 5 brands take 100% of clicks, so 72 Toilet Rolls is a Maybe.

Flapen Score
52
52 / 100
Top 23% of 2,976 Grocery niches · +6 vs the category median of 46
Market size
£572K/yr962K searches / yr
90-day growth
+46.4%search demand this quarter
Competition
56%top-5 click share · 4 brands · 94 sellers

Flapen Score

72 Toilet Rolls against its category

The dotted line is the Grocery average. Past it, 72 Toilet Rolls is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 72 Toilet Rolls market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for 72 Toilet Rolls 962K times last year and spent an estimated £572K. All 4 brands take every click. Demand peaks in Jun–Nov–Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 16.6% of those searches ended in a purchase.

Shoppers searched for this 962K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 16.6% of those searches ended in a purchase. Searches in the last 90 days moved +46.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £572K a year.

Searches, last 12 months
962K
Growth, 90 days vs prior 90
+46.4%
Conversion, latest week
16.6%
Market size, estimated
£572Ka year
Peak month
December3.8× the quietest month
Top search term
ribena290K searches a year

02 · Price

A sale here is worth £3.59.

Listings sell for £3.59 on average, from £0.90 to £8.51. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 8,000 to 10,000 of them. At £3.59 that is £29K to £36K a year per listing.

Average price
£3.59under the $15 to $100 sweet spot
Price range
£0.90–£8.51
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
200K–250K
Units per listing a year
8,000–10,000
Revenue per listing a year
£29K–£36K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

46% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #76 within Beverage Syrups & Concentrates. It carries 1,233 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings
46%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#76in Beverage Syrups & Concentrates
Average rating
4.69 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,233per listing
Listings tracked
26

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
57 months

Products

Top 72 Toilet Rolls products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 56% of clicks. Leaders hold, but buyers still shop past them.

£0£29K£57K£86K£114K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 flat

Sellers

94

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

56%

Top 20: 94%

Open market

0%

  • J2O54%
  • Ribena44%
  • Lucozade1%
  • Capri-Sun1%
  • Open — no brand owns it (0%)

Demand

72 Toilet Rolls search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jun, Nov, Dec · busiest ÷ quietest = 3.8×

Search terms

Top 72 Toilet Rolls search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • ribena290K/yr
  • j20292K/yr
  • j20 cans97K/yr
  • j2o80K/yr
  • j20 orange and passion fruit37K/yr
  • j2o cans20K/yr
  • j20 apple and raspberry24K/yr
  • bottled drinks11K/yr
  • lucozade pink lemonade9K/yr
  • food and drink12K/yr

Reviews and returns

What reviews say buyers love and hate about 72 Toilet Rolls

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Value For Money”
16%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Bad taste”
A buyer, on “Taste-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common 72 Toilet Rolls questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data