Is 72 toilet rolls profitable to sell on Amazon United Kingdom?

The niche generates £572K/yr across 26 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +46.4%. Flapen's verdict: Worth a look (52/100).

How competitive is the 72 toilet rolls niche?

4 brands and 94 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in 72 toilet rolls?

Top complaints mined from reviews: Taste-Overall, Artificial Sweeteners, Sweetness. The return rate is 0.0%.

When does demand for 72 toilet rolls peak?

Demand peaks in Jun–Nov–Dec; the busiest month runs 3.8× the quietest.

What does it cost to enter the 72 toilet rolls niche?

Listings span £0.90–£8.51; the average listing price is £3.59 (sweet spot $15–$100). The average incumbent carries 1,233 reviews — the moat a new listing must climb.

72 Toilet Rolls

Worth a look

Shows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Incredible16.6%

search→purchase rate — share of searches ending in a sale

Growth

Good+46.4%

90-day search growth — must beat 0% to launch

Market size

Good£572K

£572K/yr · 962K searches

Review moat

Good1,233.04

avg incumbent reviews — the moat a new listing must climb

Competition

Okay56%

top-5 click share — leaders hold, buyers still browse

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Avg price

Bad£3.59

avg listing price — sweet spot $15–$100

Brand share

Bad100%

top-5 brand share — brand-locked demand

Price range

Bad£0.90–£8.51

cheapest to priciest tracked listing — scored on the share inside $15–$100

Is 72 toilet rolls profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, 72 toilet rolls is a £572K/yr Amazon United Kingdom market (962K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Nov–Dec. Verdict: Worth a look — 52/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

72 toilet rolls market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 200K–250K; avg 8,000–10,000/product
Revenue / yr: £718K–£898K; units × avg price
Conversion rate: 16.6%
Avg BSR: #76
Page quality: 0%
Prime: 100%
Sponsored: 46%
Out of stock: 0.0%
Avg brand age: 57 months
Avg seller age: 166 days

Competition: brands, sellers & click share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

Brands

4 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

56%

Top 20: 94%

Open market

J2O54%
Ribena44%
Lucozade1%
Capri-Sun1%
Open — no brand owns it (0%)

72 toilet rolls demand & seasonality

Weekly Amazon search volume, last 104 weeks — +46.4% search growth over the last 90 days.

Peak months: Jun, Nov, Dec · busiest ÷ quietest = 3.8×

Open Trend

Top 72 toilet rolls search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

ribena290K/yr +28.8%21.0% conv.
j20292K/yr +66.4%13.6% conv.
j20 cans97K/yr +71.5%16.6% conv.
j2o80K/yr +66.0%15.2% conv.
j20 orange and passion fruit37K/yr +114.6%15.0% conv.
j2o cans20K/yr +82.8%17.7% conv.
j20 apple and raspberry24K/yr +13.1%14.4% conv.
bottled drinks11K/yr +57.8%0.7% conv.
lucozade pink lemonade9K/yr +44.4%3.9% conv.
food and drink12K/yr +25.7%0.1% conv.

All search terms

Top 72 toilet rolls products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

J2O Fruit Juice Orange and Passion Fruit 250ml Cans (Pack of 12)

J2O£5.274.7★6,144 rev

Ribena Blackcurrant Squash 1.5L Real British Blackcurrants | Rich in Vitamin C | No Artificial Colours or Flavours | 100% Recycled Plastic Bottle

Ribena£2.294.7★2,364 rev

J2O Fruit Juice Apple and Raspberry 250ml Cans (Pack of 12)

J2O£5.274.7★2,621 rev

J2O Fruit Blend Orange and Passion Fruit 10 x 275ml

J2O£6.274.7★1,150 rev

Ribena Blackcurrant Squash 850ml Real British Blackcurrants; Rich in Vitamin C; No Artificial Colours or Flavours; 100% Recycled Plastic Bottle

Ribena£1.574.7★2,642 rev

Newest

by launch date

J2O Fruit Blend Apple & Mango 4 x 250ml Can

J2O£2.3290 rev

11mo ago

J2O Blackberry & Dragonfruit 275ml Bottle (Pack of 10)

J2O£6.96100 rev

1y ago

Ribena Blackcurrant Juice Drink Cartons - Multipack 6x250ml; Real Fruit; Rich In Vitamin C; No Artificial Colours or flavours ; Perfect For On The Go

Ribena£1.752,364 rev

4y ago

J2O Fruit Juice Apple and Raspberry 275ml Bottle (Pack of 10)

J2O£6.11603 rev

5y ago

Lucozade Zero Fizzy Drink Pink Lemonade Flavour Sugar Free Low Calorie 4 Pack 380ml Bottles

Lucozade£2.111,370 rev

5y ago

What reviews say buyers love and hate about 72 toilet rolls

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money27%

“Good value for money”

Taste-Overall27%

“This item is very tasteful”

Flavor9%

“Great flavour”

Freshness8%

“Very refreshing”

Quality-Overall7%

“Amazing quality”

Sweetness4%

“Sugar free of course”

Alcohol Flavor3%

“Delicious drink”

Advertised Vs Actual Product3%

“They were correct description”

Size-Overall2%

“good size bottle”

Ease Of Use1%

“easy to use”

What buyers complain about

Taste-Overall16%

“Bad taste”

Artificial Sweeteners13%

“Has artificial sweetener”

Sweetness9%

“All I can taste in these is the sweetener they are very fizzy”

Dilute/Watery6%

“Not the best tastes to me like a cheap dilute”

Strength6%

“Box to flimsy for heavy cans”

Flavor5%

“Poor flavour”

Quality-Overall5%

“not as good as it used to be”

Durability4%

“Broken and destroyed”

Size-Overall3%

“Bigger than i thought”

Sour2%

“TOO MUCH SUGAR - WASTE OF MY MONEY”

Common 72 toilet rolls questions

Is 72 toilet rolls profitable to sell on Amazon United Kingdom?: The niche generates £572K/yr across 26 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +46.4%. Flapen's verdict: Worth a look (52/100).
How competitive is the 72 toilet rolls niche?: 4 brands and 94 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in 72 toilet rolls?: Top complaints mined from reviews: Taste-Overall, Artificial Sweeteners, Sweetness. The return rate is 0.0%.
When does demand for 72 toilet rolls peak?: Demand peaks in Jun–Nov–Dec; the busiest month runs 3.8× the quietest.
What does it cost to enter the 72 toilet rolls niche?: Listings span £0.90–£8.51; the average listing price is £3.59 (sweet spot $15–$100). The average incumbent carries 1,233 reviews — the moat a new listing must climb.

Score any niche yourself with the free Amazon product research tool.