Skip to content

70% Dark Chocolate

soft demand (-17.1% this quarter) — 70% Dark Chocolate doesn't clear our bar today.

Flapen Score

48
Skip it
Market size 28Growth 16Conversion 59Competition 60Returns 100Price range 63Avg price 32Brand share 28Review moat 69Quality gap 55
This niche Category average

Is 70% Dark Chocolate profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, 70% Dark Chocolate is a £119K/yr Amazon United Kingdom market (236K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Oct–Dec. Verdict: Skip it — 48/100.

70% Dark Chocolate: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -17.1% over the last 90 days and 5.1% of searches end in a purchase.

£119K

revenue / yr

Units sold / yr40K
Search volume / yr-17.1%236K
Conversion rate5.1%
Avg price£9.84

Who owns the niche?

The top 5 brands hold 88% of demand, so 12% of the market is open.

12%

open market share

Brands · sellers13 · 87
Top-5 product click share49%
Open market12%
Avg brand age55 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 33 products

Sponsored placement27%
New entrants (1y)1· 0 succeeded
Avg rating4.4★
Avg reviews747

Top 70% Dark Chocolate products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

£0£5K£9K£14K£19K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 flat

Sellers

87

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

49%

Top 20: 88%

Open market

9%

  • Lindt42%
  • Montezuma30%
  • HARRIS & JAMES9%
  • Willie's Cacao4%
  • Callebaut3%
  • Green & Black's3%
  • Open — no brand owns it (7 brands, 9%)

70% Dark Chocolate demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume236KCVR5.1%Products33Brands13Top 5 Brands88%OOS Rate1.1%Rating4.4★Reviews747Avg BSR#322
12K8KHoliday '24Spike '25Holiday '25Spike '26NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Dec · busiest ÷ quietest = 2.1×

Top 70% Dark Chocolate search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • 100% dark chocolate48K/yr
  • 70% dark chocolate39K/yr
  • 90% dark chocolate31K/yr
  • dark chocolate 70%16K/yr
  • lindt 90 percent dark chocolate9K/yr
  • dark chocolate 90%7K/yr
  • dark chocolate 100%8K/yr
  • 100% chocolate9K/yr
  • 100 dark chocolate8K/yr
  • lindt dark chocolate 90 percent cocoa3K/yr

What reviews say buyers love and hate about 70% Dark Chocolate

What buyers mention most, as a share of all reviews.

What buyers love

81% of reviews
Taste-Overall40%

Delicious chocolate

Quality-Overall11%

Amazing quality

Sweetness7%

Its smooth, not sickly sweet

Flavor6%

Great flavour

Value For Money4%

Good price

What buyers complain about

68% of reviews
Taste-Overall27%

No mint taste

Value For Money14%

Waste of money

Bitter9%

Extremely bitter

Sweetness5%

Not Sugar Free

Advertised Vs Actual Product3%

the listing should be corrected

Common 70% Dark Chocolate questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores 70% Dark Chocolate 48/100 on Amazon United Kingdom — Skip it. The niche generates £119K/yr across 33 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -17.1% over the last 90 days.
Search demand for 70% Dark Chocolate on Amazon United Kingdom peaks in Oct–Dec, where the busiest month runs 2.1× the quietest.