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70% dark chocolate
Skip itSoft demand (-17.1% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Good747.21avg incumbent reviews — the moat a new listing must climb
Price range
Good£1.96–£37.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Okay£9.84avg listing price — sweet spot $15–$100
Market size
Okay£119K£119K/yr · 236K searches
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Growth
Bad-17.1%90-day search growth — must beat 0% to launch