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70% Dark Chocolate

Fail

Demand is soft, at -17.1% this quarter, so 70% Dark Chocolate is a Fail.

Flapen Score
48
48 / 100
Top 40% of 2,976 Grocery niches · +2 vs the category median of 46
Market size
£119K/yr236K searches / yr
90-day growth
-17.1%search demand this quarter
Competition
49%top-5 click share · 13 brands · 87 sellers

Flapen Score

70% Dark Chocolate against its category

The dotted line is the Grocery average. Past it, 70% Dark Chocolate is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 70% Dark Chocolate market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for 70% Dark Chocolate 236K times last year and spent an estimated £119K. The top 5 brands take 88% of clicks. Demand peaks in Oct–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

5.1% of searches ended in a purchase last week.

Shoppers searched for this 236K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.1% of those searches ended in a purchase. Searches in the last 90 days moved -17.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £119K a year.

Searches, last 12 months
236K
Growth, 90 days vs prior 90
-17.1%
Conversion, latest week
5.1%
Market size, estimated
£119Ka year
Peak month
December2.1× the quietest month
Top search term
100% dark chocolate48K searches a year

02 · Price

A sale here is worth £9.84.

Listings sell for £9.84 on average, from £1.96 to £37.29. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,000 to 1,250 of them. At £9.84 that is £10K to £12K a year per listing.

Average price
£9.84under the $15 to $100 sweet spot
Price range
£1.96–£37.29
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
1,000–1,250
Revenue per listing a year
£10K–£12K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

27% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #322 within Chocolate Candy. It carries 747 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
27%
Prime listings
82%
Out of stock, average day
1.1%
Average rank
#322in Chocolate Candy
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
747per listing
Listings tracked
33

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
55 months

Products

Top 70% Dark Chocolate products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£9K£14K£19K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 flat

Sellers

87

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

49%

Top 20: 88%

Open market

9%

  • Lindt42%
  • Montezuma30%
  • HARRIS & JAMES9%
  • Willie's Cacao4%
  • Callebaut3%
  • Green & Black's3%
  • Open — no brand owns it (7 brands, 9%)

Demand

70% Dark Chocolate search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KHoliday '24Spike '25Holiday '25Spike '26NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Dec · busiest ÷ quietest = 2.1×

Search terms

Top 70% Dark Chocolate search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 100% dark chocolate48K/yr
  • 70% dark chocolate39K/yr
  • 90% dark chocolate31K/yr
  • dark chocolate 70%16K/yr
  • lindt 90 percent dark chocolate9K/yr
  • dark chocolate 90%7K/yr
  • dark chocolate 100%8K/yr
  • 100% chocolate9K/yr
  • 100 dark chocolate8K/yr
  • lindt dark chocolate 90 percent cocoa3K/yr

Reviews and returns

What reviews say buyers love and hate about 70% Dark Chocolate

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall27%−0.10

No mint taste

Chalky taste

Disgusting taste

Value For Money14%−0.04

Waste of money

Expensive

a bit expensive

Bitter9%−0.05

Extremely bitter

tasted more like bitter soap

It can taste quite bitter at first

Sweetness5%+1.27

Not Sugar Free

.Relatively low on sugar too

It's not sweet

Advertised Vs Actual Product3%−0.02

the listing should be corrected

This was not mentioned on the advert

I don't know what it is but it is not chocolate.

Love

Taste-Overall40%−0.10

Delicious chocolate

Rich taste

Absolutely delicious

Quality-Overall11%+0.69

Amazing quality

Good quality chocolate

Quality Chocolate

Sweetness7%+1.27

Its smooth, not sickly sweet

Great Chocolate

Yummy

Flavor6%+0.41

Great flavour

I like the light orange flavour

Great flavour choice

Value For Money4%−0.04

Good price

Great value

fair price

FAQ

Common 70% Dark Chocolate questions

Answered from the same tracked data.