70% dark chocolate
Skip itSoft demand (-17.1% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Good747.21avg incumbent reviews — the moat a new listing must climb
Price range
Good£1.96–£37.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Okay£9.84avg listing price — sweet spot $15–$100
Market size
Okay£119K£119K/yr · 236K searches
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Growth
Bad-17.1%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, 70% dark chocolate is a £119K/yr Amazon United Kingdom market (236K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Oct–Dec. Verdict: Skip it — 48/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
70% dark chocolate market data
- Units sold / yr
- 30K–40K
- avg 1,000–1,250/product
- Revenue / yr
- £295K–£394K
- units × avg price
- Conversion rate
- 5.1%
- Avg BSR
- #322
- Page quality
- 0%
- Prime
- 82%
- Sponsored
- 27%
- Out of stock
- 1.1%
- Avg brand age
- 55 months
- Avg seller age
- 163 days
Competition & brand share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
13 flat
Sellers
87
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
49%
Top 20: 88%
Open market
9%
- Lindt42%
- Montezuma30%
- HARRIS & JAMES9%
- Willie's Cacao4%
- Callebaut3%
- Green & Black's3%
- Open — no brand owns it (7 brands, 9%)
Demand & seasonality
Weekly Amazon search volume, last 92 weeks — -17.1% search growth over the last 90 days.Peak months: Oct, Dec · busiest ÷ quietest = 2.1×
Top 70% dark chocolate search terms
- 100% dark chocolate48K/yr
- 70% dark chocolate39K/yr
- 90% dark chocolate31K/yr
- dark chocolate 70%16K/yr
- lindt 90 percent dark chocolate9K/yr
- dark chocolate 90%7K/yr
- dark chocolate 100%8K/yr
- 100% chocolate9K/yr
- 100 dark chocolate8K/yr
- lindt dark chocolate 90 percent cocoa3K/yr
Top 70% dark chocolate products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Lindt EXCELLENCE Dark 90 Percentage Cocoa dark chocolate bar 100 g
Lindt£2.344.6★4,276 rev
Montezumas Absolute Black 100% Cocoa Dark Chocolate Gluten Free & Naturally Vegan 90g Bar
Montezuma£2.444.3★1,875 rev
Lindt EXCELLENCE Intense Dark 70% Cocoa Chocolate Bar - 100 g
Lindt£2.424.6★2,537 rev
Montezumas Absolute Black 100% Cocoa Dark Chocolate Orange & Cocoa Nibs Gluten Free & Naturally Vegan 90g Bar
Montezuma£2.674.0★1,029 rev
Lindt Excellence Intense Dark Cacao Chocolate Bar 100g
Lindt£3.234.6★673 rev
Newest
by launch date
Harris & James 100% Cacao Chocolate Bar. Made From Madagascan Cacao Naturally Rich In Flavonoids & Antioxidants. Bean To Bar Chocolate Suitable For Vegans.
HARRIS & JAMES£7.10101 rev
Harris & James 100% Cacao Chocolate Bars. Made From Madagascan Cacao Naturally Rich In Flavonoids & Antioxidants. Bean To Bar Chocolate Suitable For Vegans.
HARRIS & JAMES£20.95101 rev
Willies Cacao - 95% San Vicente Dark Chocolate bar - 40g - Soft Fruit Notes - Single Estate Colombian Cocoa - Vegan - Artisan Made
Willie's Cacao£3.1079 rev
Willies Cacao - Pure Gold 100% Cocoa Bar - 40g x 12 - Smooth Nutty Notes - No added sugar - Vegan Chocolate - Artisan Made
Willie's Cacao£26.0463 rev
Lindt - Excellence 100% Cocoa Tablet - Deep Black - 50 g
Lindt£4.411,156 rev
Trending
90-day click momentumLindt - Excellence 100% Cocoa Tablet - Deep Black - 50 g
Lindt£4.414.4★
Lindt Excellence Intense Dark Cacao Chocolate Bar 100g
Lindt£3.234.6★
Lindt Excellence Chocolate Bars (Dark 70% 3 x 100g)
Lindt£8.024.2★
Lindt Excellence Bar 90% Cocoa Supreme Dark Chocolate Gluten-Free 3.5 Ounce (Pack of 12)
Lindt£32.814.5★
Lindt EXCELLENCE 70% Cocoa Dark Chocolate Bar Dark Chocolate Candy 3.5 oz. (12 Pack)
Lindt£30.274.6★
What buyers say about 70% dark chocolate
What buyers praise and complain about, mined from review topics.What buyers love
“Delicious chocolate”
“Amazing quality”
“Its smooth, not sickly sweet”
“Great flavour”
“Good price”
“Good quality healthier chocolate bar”
“by far the best vegan chocolate out there”
“He is gluten free”
“As described”
“Good blend of bitter chocolate and other flavours”
What buyers complain about
“No mint taste”
“Waste of money”
“Extremely bitter”
“Not Sugar Free”
“the listing should be corrected”
“Cheap chocolate masquerading as quality”
“Just too small”
“I found this chocolate tastes like one of those expensive faffy coffees, blended to be rich and fruity”
“THIS IS NOT SUGAR FREE”
“The pieces range from larege to massive”
Common questions
- Is 70% dark chocolate profitable to sell on Amazon United Kingdom?
- The niche generates £119K/yr across 33 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -17.1%. Flapen's verdict: Skip it (48/100).
- How competitive is the 70% dark chocolate niche?
- 13 brands and 87 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 88% of demand.
- What do buyers complain about in 70% dark chocolate?
- Top complaints mined from reviews: Taste-Overall, Value For Money, Bitter. The return rate is 0.1%.
- When does demand for 70% dark chocolate peak?
- Demand peaks in Oct–Dec; the busiest month runs 2.1× the quietest.
- What does it cost to enter the 70% dark chocolate niche?
- Listings span £1.96–£37.29; the average listing price is £9.84 (sweet spot $15–$100). The average incumbent carries 747 reviews — the moat a new listing must climb.