70% Dark Chocolate
FailDemand is soft, at -17.1% this quarter, so 70% Dark Chocolate is a Fail.
- Flapen Score
- 48 / 100Top 40% of 2,976 Grocery niches · +2 vs the category median of 4648
- Market size
- £119K/yr236K searches / yr
- 90-day growth
- -17.1%search demand this quarter
- Competition
- 49%top-5 click share · 13 brands · 87 sellers
Flapen Score
70% Dark Chocolate against its category
The dotted line is the Grocery average. Past it, 70% Dark Chocolate is stronger. Inside it, weaker.
Market
The 70% Dark Chocolate market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for 70% Dark Chocolate 236K times last year and spent an estimated £119K. The top 5 brands take 88% of clicks. Demand peaks in Oct–Dec. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 5.1% of those searches ended in a purchase.
Shoppers searched for this 236K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.1% of those searches ended in a purchase. Searches in the last 90 days moved -17.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £119K a year.
- Searches, last 12 months
- 236K
- Growth, 90 days vs prior 90
- -17.1%
- Conversion, latest week
- 5.1%
- Market size, estimated
- £119Ka year
- Peak month
- December2.1× the quietest month
- Top search term
- 100% dark chocolate48K searches a year
02 · Price
A sale here is worth £9.84.
Listings sell for £9.84 on average, from £1.96 to £37.29. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,000 to 1,250 of them. At £9.84 that is £10K to £12K a year per listing.
- Average price
- £9.84under the $15 to $100 sweet spot
- Price range
- £1.96–£37.29
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £10K–£12K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
27% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #322 within Chocolate Candy. It carries 747 reviews at 4.42 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 27%
- Prime listings
- 82%
- Out of stock, average day
- 1.1%
- Average rank
- #322in Chocolate Candy
- Average rating
- 4.42 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 747per listing
- Listings tracked
- 33
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 55 months
Products
Top 70% Dark Chocolate products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Lindt EXCELLENCE Dark 90 Percentage Cocoa dark chocolate bar 100 g
- Price
- £2.34
- Rating
- 4.6/5
- Reviews
- 4,276
- Age
- 6y ago

Montezumas Absolute Black 100% Cocoa Dark Chocolate Gluten Free & Naturally Vegan 90g Bar
- Price
- £2.44
- Rating
- 4.3/5
- Reviews
- 1,875
- Age
- 7y ago

Lindt EXCELLENCE Intense Dark 70% Cocoa Chocolate Bar - 100 g
- Price
- £2.42
- Rating
- 4.6/5
- Reviews
- 2,537
- Age
- 12y ago

Montezumas Absolute Black 100% Cocoa Dark Chocolate Orange & Cocoa Nibs Gluten Free & Naturally Vegan 90g Bar
- Price
- £2.67
- Rating
- 4.0/5
- Reviews
- 1,029
- Age
- 8y ago

Lindt Excellence Intense Dark Cacao Chocolate Bar 100g
- Price
- £3.23
- Rating
- 4.6/5
- Reviews
- 673
- Age
- 10y ago
Trending
estimated 90-day click momentum
Lindt - Excellence 100% Cocoa Tablet - Deep Black - 50 g
- Price
- £4.41
- Rating
- 4.4/5
- Reviews
- 1,156
- Age
- 3y ago

Lindt Excellence Intense Dark Cacao Chocolate Bar 100g
- Price
- £3.23
- Rating
- 4.6/5
- Reviews
- 673
- Age
- 10y ago

Lindt Excellence Chocolate Bars (Dark 70% 3 x 100g)
- Price
- £8.02
- Rating
- 4.2/5
- Reviews
- 14
- Age
- 7y ago

Lindt Excellence Bar 90% Cocoa Supreme Dark Chocolate Gluten-Free 3.5 Ounce (Pack of 12)
- Price
- £32.81
- Rating
- 4.5/5
- Reviews
- 3,159
- Age
- 13y ago

Lindt EXCELLENCE 70% Cocoa Dark Chocolate Bar Dark Chocolate Candy 3.5 oz. (12 Pack)
- Price
- £30.27
- Rating
- 4.6/5
- Reviews
- 2,132
- Age
- 13y ago
Newest
by launch date
Harris & James 100% Cacao Chocolate Bar. Made From Madagascan Cacao Naturally Rich In Flavonoids & Antioxidants. Bean To Bar Chocolate Suitable For Vegans.
- Price
- £7.10
- Rating
- 4.3/5
- Reviews
- 101
- Age
- 1y ago

Harris & James 100% Cacao Chocolate Bars. Made From Madagascan Cacao Naturally Rich In Flavonoids & Antioxidants. Bean To Bar Chocolate Suitable For Vegans.
- Price
- £20.95
- Rating
- 4.3/5
- Reviews
- 101
- Age
- 1y ago

Willies Cacao - 95% San Vicente Dark Chocolate bar - 40g - Soft Fruit Notes - Single Estate Colombian Cocoa - Vegan - Artisan Made
- Price
- £3.10
- Rating
- 4.1/5
- Reviews
- 79
- Age
- 1y ago

Willies Cacao - Pure Gold 100% Cocoa Bar - 40g x 12 - Smooth Nutty Notes - No added sugar - Vegan Chocolate - Artisan Made
- Price
- £26.04
- Rating
- 3.9/5
- Reviews
- 63
- Age
- 3y ago

Lindt - Excellence 100% Cocoa Tablet - Deep Black - 50 g
- Price
- £4.41
- Rating
- 4.4/5
- Reviews
- 1,156
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 49% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 flat
Sellers
87
Est. top-5 brand share
88%
Top 20: 100%
Est. top-5 click share
49%
Top 20: 88%
Open market
9%
- Lindt42%
- Montezuma30%
- HARRIS & JAMES9%
- Willie's Cacao4%
- Callebaut3%
- Green & Black's3%
- Open — no brand owns it (7 brands, 9%)
Demand
70% Dark Chocolate search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Dec · busiest ÷ quietest = 2.1×
Search terms
Top 70% Dark Chocolate search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- 100% dark chocolate48K/yr
- 70% dark chocolate39K/yr
- 90% dark chocolate31K/yr
- dark chocolate 70%16K/yr
- lindt 90 percent dark chocolate9K/yr
- dark chocolate 90%7K/yr
- dark chocolate 100%8K/yr
- 100% chocolate9K/yr
- 100 dark chocolate8K/yr
- lindt dark chocolate 90 percent cocoa3K/yr
Reviews and returns
What reviews say buyers love and hate about 70% Dark Chocolate
We read the reviews and the return reasons for every product selling here.
“No mint taste”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
13 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common 70% Dark Chocolate questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









