60 Toilet Rolls
60 Toilet Rolls shows low returns (0.1%), but brand-locked demand (top 5 brands take 94% of clicks) keeps it on the watch list.
Flapen Score
Is 60 Toilet Rolls profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, 60 Toilet Rolls is a £210K/yr Amazon United Kingdom market (78K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Mar–Jul–Aug. Verdict: Worth a look — 51/100.
60 Toilet Rolls: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -16.3% over the last 90 days and 14.0% of searches end in a purchase.
£210K
revenue / yr
Who owns the niche?
The top 5 brands hold 94% of demand, so 6% of the market is open.
6%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 26 products
Top 60 Toilet Rolls products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Splesh by Cusheen Toilet Roll 72 Rolls - Luna Bloom Cashmere Scent with White Amber Essence Bulk Family Pack | Soft 3 Ply Luxury Bathroom Tissue Loo Rolls | Eco-Friendly Sustainable Toilet Paper
- Price
- £20.34
- Rating
- 4.6/5
- Reviews
- 1,058
- Age
- 1y ago
Splesh by Cusheen 3-ply Toilet Roll - Vanilla & Marshmallow Scented (72 Rolls) Bulk Buy Quilted Toilet Rolls Soft and Strong Toilet Tissue and Loo Rolls - Eco-Friendly Toilet Paper Sustainably Craft
- Price
- £20.84
- Rating
- 4.4/5
- Reviews
- 2,970
- Age
- 6y ago
Splesh by Cusheen Toilet Roll 72 Rolls - Watermelon Scent Bulk Family Pack | Soft 3 Ply Quilted Bathroom Tissue Loo Rolls | Eco-Friendly Sustainable Toilet Paper
- Price
- £20.54
- Rating
- 4.6/5
- Reviews
- 1,075
- Age
- 2y ago
Splesh by Cusheen 3-ply Toilet Roll - Unscented (60 Pack) Soft Quilted Bulk Toilet Rolls Toilet Tissue and Loo Rolls Eco-Friendly Toilet Paper Sustainably Crafted in The UK
- Price
- £19.21
- Rating
- 4.4/5
- Reviews
- 10,178
- Age
- 9y ago
Splesh by Cusheen 3-ply Toilet Roll - Unscented (72 Pack) Soft Quilted Bulk Toilet Rolls Toilet Tissue and Loo Rolls Eco-Friendly Toilet Paper Sustainably Crafted in The UK
- Price
- £21.74
- Rating
- 4.4/5
- Reviews
- 3,564
- Age
- 7y ago
Trending
90-day click momentum
Splesh by Cusheen 3-ply Toilet Roll - Signature Scented (72 Rolls) Bulk Buy Quilted Toilet Rolls Soft and Strong Toilet Tissue and Loo Rolls - Eco-Friendly Toilet Paper Sustainably Craft
- Price
- £21.40
- Rating
- 4.7/5
- Reviews
- 23
- Age
- 3mo ago
Splesh by Cusheen Toilet Roll 60 Rolls (60 Rolls Signature)
- Price
- £18.40
- Rating
- 4.4/5
- Reviews
- 10,178
- Age
- 3mo ago
Splesh by Cusheen 3-ply Toilet Roll - Soft Quilted Bulk Toilet Rolls Eco-Friendly Toilet Tissue Loo Rolls Made in UK - 72 Rolls (Aloe 36s) & (Lavender 36s)
- Price
- £20.13
- Rating
- 4.2/5
- Reviews
- 32
- Age
- 2y ago
Softlux Toilet Rolls 3 Ply Ultra Soft Luxury Embossed Quilted Unscented Family Pack 120 Count
- Price
- £21.56
- Rating
- 4.3/5
- Reviews
- 20
- Age
- 5mo ago
Splesh by Cusheen Toilet Roll 60 Rolls - Luna Bloom Cashmere Scent with White Amber Essence Bulk Family Pack | Soft 3 Ply Luxury Bathroom Tissue Loo Rolls | Eco-Friendly Sustainable Toilet Paper
- Price
- £19.64
- Rating
- 4.1/5
- Reviews
- 46
- Age
- 1y ago
Newest
by launch dateSplesh by Cusheen Toilet Roll 60 Rolls (60 Rolls Signature)
- Price
- £18.40
- Rating
- 4.4/5
- Reviews
- 10,178
- Age
- 3mo ago
Splesh by Cusheen 3-ply Toilet Roll - Signature Scented (72 Rolls) Bulk Buy Quilted Toilet Rolls Soft and Strong Toilet Tissue and Loo Rolls - Eco-Friendly Toilet Paper Sustainably Craft
- Price
- £21.40
- Rating
- 4.7/5
- Reviews
- 23
- Age
- 3mo ago
Softlux Toilet Rolls 3 Ply Ultra Soft Luxury Embossed Quilted Unscented Family Pack 120 Count
- Price
- £21.56
- Rating
- 4.3/5
- Reviews
- 20
- Age
- 5mo ago
evoXL Luxury 3-Ply Toilet Tissue 120 Rolls | Soft Quilted Bathroom Tissue | Premium Unscented Toilet Paper for Home Office & Hospitality | Strong Absorbent & Septic Safe
- Price
- £22.08
- Rating
- 4.6/5
- Reviews
- 90
- Age
- 8mo ago
Softesse Toilet Paper 72 Rolls 3 Ply Toilet Rolls Bulk Buy Luxuriously Soft Gentle and Hypoallergenic Sustainable Toilet Rolls - Quilted Toilet Roll for Your Family - Dermatologically Tested (72)
- Price
- £17.25
- Rating
- 4.4/5
- Reviews
- 1,848
- Age
- 11mo ago
Competition: brands, sellers & click share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
Brands
10 rising
Sellers
71
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
52%
Top 20: 94%
Open market
4%
- Cusheen86%
- Softesse2%
- Panda Cuddle2%
- Serenity2%
- Velvet2%
- Andrex2%
- Open — no brand owns it (4 brands, 4%)
60 Toilet Rolls demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Mar, Jul, Aug · busiest ÷ quietest = 2.5×
Top 60 Toilet Rolls search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- splesh toilet roll19K/yr
- splesh19K/yr
- splash toilet roll9K/yr
- splesh toilet roll 72 pack7K/yr
- toilet roll 72 pack6K/yr
- toilet roll bulk buy 3 ply 120 rolls5K/yr
- splash toilet roll 72 pack6K/yr
- toilet roll splesh3K/yr
- presto toilet roll3K/yr
What reviews say buyers love and hate about 60 Toilet Rolls
What buyers mention most, as a share of all reviews.
What buyers love
88% of reviews“Great deal”
“Decent quality”
“Soft to the touch”
“Great smell”
“as in the description”
What buyers complain about
76% of reviews“too small”
“quality has reduced”
“a little expensive”
“Not as thick as expected”
“Hard”
60 Toilet Rolls return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
29%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common 60 Toilet Rolls questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
