Is 60 toilet rolls profitable to sell on Amazon United Kingdom?

The niche generates £210K/yr across 26 tracked products. 5 of 6 products launched in the last 360 days are still selling. 90-day search growth is -16.3%. Flapen's verdict: Worth a look (51/100).

How competitive is the 60 toilet rolls niche?

10 brands and 71 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 94% of demand.

What do buyers complain about in 60 toilet rolls?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Value For Money. The return rate is 0.1%.

When does demand for 60 toilet rolls peak?

Demand peaks in Mar–Jul–Aug; the busiest month runs 2.5× the quietest.

What does it cost to enter the 60 toilet rolls niche?

Listings span £4.95–£23.55; the average listing price is £19.29 (sweet spot $15–$100). The average incumbent carries 4,274 reviews — the moat a new listing must climb.

60 Toilet Rolls

Worth a look

Shows low returns (0.1%), but brand-locked demand (top 5 brands take 94% of clicks) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Incredible14.0%

search→purchase rate — share of searches ending in a sale

Avg price

Great£19.29

avg listing price — sweet spot $15–$100

Competition

Good52%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Price range

Okay£4.95–£23.55

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay£210K

£210K/yr · 78K searches

Review moat

Bad4,274.04

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-16.3%

90-day search growth — must beat 0% to launch

Brand share

Bad94%

top-5 brand share — brand-locked demand

Is 60 toilet rolls profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, 60 toilet rolls is a £210K/yr Amazon United Kingdom market (78K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Mar–Jul–Aug. Verdict: Worth a look — 51/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

60 toilet rolls market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 10K–13K; avg 250–500/product
Revenue / yr: £193K–£241K; units × avg price
Conversion rate: 14.0%
Avg BSR: #80
Page quality: 0%
Prime: 12%
Sponsored: 77%
Out of stock: 1.9%
Avg brand age: 51 months
Avg seller age: 186 days

Competition: brands, sellers & click share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 rising

Sellers

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

52%

Top 20: 94%

Open market

Cusheen86%
Softesse2%
Panda Cuddle2%
Serenity2%
Velvet2%
Andrex2%
Open — no brand owns it (4 brands, 4%)

60 toilet rolls demand & seasonality

Weekly Amazon search volume, last 104 weeks — -16.3% search growth over the last 90 days.

Peak months: Mar, Jul, Aug · busiest ÷ quietest = 2.5×

Open Trend

Top 60 toilet rolls search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

splesh toilet roll19K/yr +0.0%15.2% conv.
splesh19K/yr -9.6%11.2% conv.
splash toilet roll9K/yr +4.0%6.9% conv.
splesh toilet roll 72 pack7K/yr +2.8%14.7% conv.
toilet roll 72 pack6K/yr +1.0%9.2% conv.
toilet roll bulk buy 3 ply 120 rolls5K/yr -19.5%6.3% conv.
splash toilet roll 72 pack6K/yr -61.8%10.4% conv.
toilet roll splesh3K/yr -15.9%20.4% conv.
presto toilet roll3K/yr -87.8%0.0% conv.

All search terms

Top 60 toilet rolls products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Splesh by Cusheen Toilet Roll 72 Rolls - Luna Bloom Cashmere Scent with White Amber Essence Bulk Family Pack | Soft 3 Ply Luxury Bathroom Tissue Loo Rolls | Eco-Friendly Sustainable Toilet Paper

Cusheen£20.344.6★1,058 rev

Splesh by Cusheen 3-ply Toilet Roll - Vanilla & Marshmallow Scented (72 Rolls) Bulk Buy Quilted Toilet Rolls Soft and Strong Toilet Tissue and Loo Rolls - Eco-Friendly Toilet Paper Sustainably Craft

Cusheen£20.844.4★2,970 rev

Splesh by Cusheen Toilet Roll 72 Rolls - Watermelon Scent Bulk Family Pack | Soft 3 Ply Quilted Bathroom Tissue Loo Rolls | Eco-Friendly Sustainable Toilet Paper

Cusheen£20.544.6★1,075 rev

Splesh by Cusheen 3-ply Toilet Roll - Unscented (60 Pack) Soft Quilted Bulk Toilet Rolls Toilet Tissue and Loo Rolls Eco-Friendly Toilet Paper Sustainably Crafted in The UK

Cusheen£19.214.4★10,178 rev

Splesh by Cusheen 3-ply Toilet Roll - Unscented (72 Pack) Soft Quilted Bulk Toilet Rolls Toilet Tissue and Loo Rolls Eco-Friendly Toilet Paper Sustainably Crafted in The UK

Cusheen£21.744.4★3,564 rev

Newest

by launch date

Splesh by Cusheen Toilet Roll 60 Rolls (60 Rolls Signature)

Cusheen£18.4010,178 rev

3mo ago

Splesh by Cusheen 3-ply Toilet Roll - Signature Scented (72 Rolls) Bulk Buy Quilted Toilet Rolls Soft and Strong Toilet Tissue and Loo Rolls - Eco-Friendly Toilet Paper Sustainably Craft

Cusheen£21.4023 rev

3mo ago

Softlux Toilet Rolls 3 Ply Ultra Soft Luxury Embossed Quilted Unscented Family Pack 120 Count

Misa£21.5620 rev

5mo ago

evoXL Luxury 3-Ply Toilet Tissue 120 Rolls | Soft Quilted Bathroom Tissue | Premium Unscented Toilet Paper for Home Office & Hospitality | Strong Absorbent & Septic Safe

evoXL£22.0890 rev

8mo ago

Softesse Toilet Paper 72 Rolls 3 Ply Toilet Rolls Bulk Buy Luxuriously Soft Gentle and Hypoallergenic Sustainable Toilet Rolls - Quilted Toilet Roll for Your Family - Dermatologically Tested (72)

Softesse£17.251,848 rev

11mo ago

What reviews say buyers love and hate about 60 toilet rolls

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money39%

“Great deal”

Quality-Overall23%

“Decent quality”

Soft Feel7%

“Soft to the touch”

Smell6%

“Great smell”

Advertised Vs Actual Product4%

“as in the description”

Thickness2%

“Great thick toilet rolls”

Durability2%

“durable and it lasts for ages compared to a often by shop brought toilet rolls”

Size-Overall2%

“Great length thanks”

Strength1%

“Very strong”

Comfort-Overall1%

“Very comfortable”

What buyers complain about

Size-Overall22%

“too small”

Quality-Overall17%

“quality has reduced”

Value For Money11%

“a little expensive”

Thickness9%

“Not as thick as expected”

Hard Feel5%

“Hard”

Smell3%

“No scent at all”

Advertised Vs Actual Product3%

“False advertising”

Durability2%

“Then bits would fall of”

Shrinkage Resistance2%

“They've shrunk”

Thin1%

“too thin”

Top return reasons

Quality-Overall18%

Size-Overall15%

Value For Money11%

Advertised Vs Actual Product7%

Thin6%

Smell5%

Moist/Dry5%

Ease Of Cleaning4%

Functionality-Overall3%

Hard Feel3%

Common 60 toilet rolls questions

Is 60 toilet rolls profitable to sell on Amazon United Kingdom?: The niche generates £210K/yr across 26 tracked products. 5 of 6 products launched in the last 360 days are still selling. 90-day search growth is -16.3%. Flapen's verdict: Worth a look (51/100).
How competitive is the 60 toilet rolls niche?: 10 brands and 71 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 94% of demand.
What do buyers complain about in 60 toilet rolls?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Value For Money. The return rate is 0.1%.
When does demand for 60 toilet rolls peak?: Demand peaks in Mar–Jul–Aug; the busiest month runs 2.5× the quietest.
What does it cost to enter the 60 toilet rolls niche?: Listings span £4.95–£23.55; the average listing price is £19.29 (sweet spot $15–$100). The average incumbent carries 4,274 reviews — the moat a new listing must climb.

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