60 Toilet Rolls
MaybeReturns run at only 0.1% of orders. But the top 5 brands take 94% of clicks, so 60 Toilet Rolls is a Maybe.
- Flapen Score
- 51 / 100Top 27% of 2,976 Grocery niches · +5 vs the category median of 4651
- Market size
- £210K/yr78K searches / yr
- 90-day growth
- -16.3%search demand this quarter
- Competition
- 52%top-5 click share · 10 brands · 71 sellers
Flapen Score
60 Toilet Rolls against its category
The dotted line is the Grocery average. Past it, 60 Toilet Rolls is stronger. Inside it, weaker.
Market
The 60 Toilet Rolls market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for 60 Toilet Rolls 78K times last year and spent an estimated £210K. The top 5 brands take 94% of clicks. Demand peaks in Mar–Jul–Aug. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
14.0% of searches ended in a purchase last week.
Shoppers searched for this 78K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.0% of those searches ended in a purchase. Searches in the last 90 days moved -16.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £210K a year.
- Searches, last 12 months
- 78K
- Growth, 90 days vs prior 90
- -16.3%
- Conversion, latest week
- 14.0%
- Market size, estimated
- £210Ka year
- Peak month
- August2.5× the quietest month
- Top search term
- splesh toilet roll19K searches a year
02 · Price
A sale here is worth £19.29.
Listings sell for £19.29 on average, from £4.95 to £23.55. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £19.29 that is £5K to £10K a year per listing.
- Average price
- £19.29inside the $15 to $100 sweet spot
- Price range
- £4.95–£23.55
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £5K–£10K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
77% of listings pay for placement with sponsored ads. 12% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #80 within Kitchen Roll, Toilet Roll & Tissues. It carries 4,274 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 77%
- Prime listings
- 12%
- Out of stock, average day
- 1.9%
- Average rank
- #80in Kitchen Roll, Toilet Roll & Tissues
- Average rating
- 4.45 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,274per listing
- Listings tracked
- 26
04 · Newcomers
Amazon counts 5 of last year's 6 launches as successful.
6 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top 60 Toilet Rolls products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Splesh by Cusheen Toilet Roll 72 Rolls - Luna Bloom Cashmere Scent with White Amber Essence Bulk Family Pack | Soft 3 Ply Luxury Bathroom Tissue Loo Rolls | Eco-Friendly Sustainable Toilet Paper
- Price
- £20.34
- Rating
- 4.6/5
- Reviews
- 1,058
- Age
- 1y ago
Splesh by Cusheen 3-ply Toilet Roll - Vanilla & Marshmallow Scented (72 Rolls) Bulk Buy Quilted Toilet Rolls Soft and Strong Toilet Tissue and Loo Rolls - Eco-Friendly Toilet Paper Sustainably Craft
- Price
- £20.84
- Rating
- 4.4/5
- Reviews
- 2,970
- Age
- 6y ago
Splesh by Cusheen Toilet Roll 72 Rolls - Watermelon Scent Bulk Family Pack | Soft 3 Ply Quilted Bathroom Tissue Loo Rolls | Eco-Friendly Sustainable Toilet Paper
- Price
- £20.54
- Rating
- 4.6/5
- Reviews
- 1,075
- Age
- 2y ago
Splesh by Cusheen 3-ply Toilet Roll - Unscented (60 Pack) Soft Quilted Bulk Toilet Rolls Toilet Tissue and Loo Rolls Eco-Friendly Toilet Paper Sustainably Crafted in The UK
- Price
- £19.21
- Rating
- 4.4/5
- Reviews
- 10,178
- Age
- 9y ago
Splesh by Cusheen 3-ply Toilet Roll - Unscented (72 Pack) Soft Quilted Bulk Toilet Rolls Toilet Tissue and Loo Rolls Eco-Friendly Toilet Paper Sustainably Crafted in The UK
- Price
- £21.74
- Rating
- 4.4/5
- Reviews
- 3,564
- Age
- 7y ago
Trending
90-day click momentum
Splesh by Cusheen 3-ply Toilet Roll - Signature Scented (72 Rolls) Bulk Buy Quilted Toilet Rolls Soft and Strong Toilet Tissue and Loo Rolls - Eco-Friendly Toilet Paper Sustainably Craft
- Price
- £21.40
- Rating
- 4.7/5
- Reviews
- 23
- Age
- 3mo ago
Splesh by Cusheen Toilet Roll 60 Rolls (60 Rolls Signature)
- Price
- £18.40
- Rating
- 4.4/5
- Reviews
- 10,178
- Age
- 3mo ago
Splesh by Cusheen 3-ply Toilet Roll - Soft Quilted Bulk Toilet Rolls Eco-Friendly Toilet Tissue Loo Rolls Made in UK - 72 Rolls (Aloe 36s) & (Lavender 36s)
- Price
- £20.13
- Rating
- 4.2/5
- Reviews
- 32
- Age
- 2y ago
Softlux Toilet Rolls 3 Ply Ultra Soft Luxury Embossed Quilted Unscented Family Pack 120 Count
- Price
- £21.56
- Rating
- 4.3/5
- Reviews
- 20
- Age
- 5mo ago
Splesh by Cusheen Toilet Roll 60 Rolls - Luna Bloom Cashmere Scent with White Amber Essence Bulk Family Pack | Soft 3 Ply Luxury Bathroom Tissue Loo Rolls | Eco-Friendly Sustainable Toilet Paper
- Price
- £19.64
- Rating
- 4.1/5
- Reviews
- 46
- Age
- 1y ago
Newest
by launch dateSplesh by Cusheen Toilet Roll 60 Rolls (60 Rolls Signature)
- Price
- £18.40
- Rating
- 4.4/5
- Reviews
- 10,178
- Age
- 3mo ago
Splesh by Cusheen 3-ply Toilet Roll - Signature Scented (72 Rolls) Bulk Buy Quilted Toilet Rolls Soft and Strong Toilet Tissue and Loo Rolls - Eco-Friendly Toilet Paper Sustainably Craft
- Price
- £21.40
- Rating
- 4.7/5
- Reviews
- 23
- Age
- 3mo ago
Softlux Toilet Rolls 3 Ply Ultra Soft Luxury Embossed Quilted Unscented Family Pack 120 Count
- Price
- £21.56
- Rating
- 4.3/5
- Reviews
- 20
- Age
- 5mo ago
evoXL Luxury 3-Ply Toilet Tissue 120 Rolls | Soft Quilted Bathroom Tissue | Premium Unscented Toilet Paper for Home Office & Hospitality | Strong Absorbent & Septic Safe
- Price
- £22.08
- Rating
- 4.6/5
- Reviews
- 90
- Age
- 8mo ago
Softesse Toilet Paper 72 Rolls 3 Ply Toilet Rolls Bulk Buy Luxuriously Soft Gentle and Hypoallergenic Sustainable Toilet Rolls - Quilted Toilet Roll for Your Family - Dermatologically Tested (72)
- Price
- £17.25
- Rating
- 4.4/5
- Reviews
- 1,848
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 rising
Sellers
71
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
52%
Top 20: 94%
Open market
4%
- Cusheen86%
- Softesse2%
- Panda Cuddle2%
- Serenity2%
- Velvet2%
- Andrex2%
- Open — no brand owns it (4 brands, 4%)
Demand
60 Toilet Rolls search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Jul, Aug · busiest ÷ quietest = 2.5×
Search terms
Top 60 Toilet Rolls search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- splesh toilet roll19K/yr
- splesh19K/yr
- splash toilet roll9K/yr
- splesh toilet roll 72 pack7K/yr
- toilet roll 72 pack6K/yr
- toilet roll bulk buy 3 ply 120 rolls5K/yr
- splash toilet roll 72 pack6K/yr
- toilet roll splesh3K/yr
- presto toilet roll3K/yr
Reviews and returns
What reviews say buyers love and hate about 60 Toilet Rolls
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
too small
Tube bigger
Huge
quality has reduced
Low quality
feels cheap quality
a little expensive
Waste of money
Not worth it
Not as thick as expected
Fairly thin paper as well
not very thick
Hard
not soft
Not as soft
Love
Great deal
Best value
Excellent value for money
Decent quality
We found these to be of quite reasonable quality
Great price for quality
Soft to the touch
Soft tissues
Lovely and soft
Great smell
Nice subtle scent
The fragrance is lovely
as in the description
As advertised
As described
Return
0.1% Return rate 29% Fixable by listing
quality has reduced
Low quality
feels cheap quality
too small
Tube bigger
Huge
a little expensive
Waste of money
Not worth it
False advertising
Not as described
Not as stated
too thin
Seems to have gone down in thickness level
Not soft and very thin
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common 60 Toilet Rolls questions
Answered from the same tracked data.