60 toilet rolls
Worth a lookShows low returns (0.1%), but brand-locked demand (top 5 brands take 94% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible14.0%search→purchase rate — share of searches ending in a sale
Avg price
Great£19.29avg listing price — sweet spot $15–$100
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£4.95–£23.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£210K£210K/yr · 78K searches
Review moat
Bad4,274.04avg incumbent reviews — the moat a new listing must climb
Growth
Bad-16.3%90-day search growth — must beat 0% to launch
Brand share
Bad94%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, 60 toilet rolls is a £210K/yr Amazon United Kingdom market (78K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Mar–Jul–Aug. Verdict: Worth a look — 51/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
60 toilet rolls market data
- Units sold / yr
- 10K–13K
- avg 250–500/product
- Revenue / yr
- £193K–£241K
- units × avg price
- Conversion rate
- 14.0%
- Avg BSR
- #80
- Page quality
- 0%
- Prime
- 12%
- Sponsored
- 77%
- Out of stock
- 1.9%
- Avg brand age
- 51 months
- Avg seller age
- 186 days
Competition & brand share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
10 rising
Sellers
71
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
52%
Top 20: 94%
Open market
4%
- Cusheen86%
- Softesse2%
- Panda Cuddle2%
- Serenity2%
- Velvet2%
- Andrex2%
- Open — no brand owns it (4 brands, 4%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -16.3% search growth over the last 90 days.Peak months: Mar, Jul, Aug · busiest ÷ quietest = 2.5×
Top 60 toilet rolls search terms
- splesh toilet roll19K/yr
- splesh19K/yr
- splash toilet roll9K/yr
- splesh toilet roll 72 pack7K/yr
- toilet roll 72 pack6K/yr
- toilet roll bulk buy 3 ply 120 rolls5K/yr
- splash toilet roll 72 pack6K/yr
- toilet roll splesh3K/yr
- presto toilet roll3K/yr
Top 60 toilet rolls products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Splesh by Cusheen Toilet Roll 72 Rolls - Luna Bloom Cashmere Scent with White Amber Essence Bulk Family Pack | Soft 3 Ply Luxury Bathroom Tissue Loo Rolls | Eco-Friendly Sustainable Toilet Paper
Cusheen£20.344.6★1,058 rev
Splesh by Cusheen 3-ply Toilet Roll - Vanilla & Marshmallow Scented (72 Rolls) Bulk Buy Quilted Toilet Rolls Soft and Strong Toilet Tissue and Loo Rolls - Eco-Friendly Toilet Paper Sustainably Craft
Cusheen£20.844.4★2,970 rev
Splesh by Cusheen Toilet Roll 72 Rolls - Watermelon Scent Bulk Family Pack | Soft 3 Ply Quilted Bathroom Tissue Loo Rolls | Eco-Friendly Sustainable Toilet Paper
Cusheen£20.544.6★1,075 rev
Splesh by Cusheen 3-ply Toilet Roll - Unscented (60 Pack) Soft Quilted Bulk Toilet Rolls Toilet Tissue and Loo Rolls Eco-Friendly Toilet Paper Sustainably Crafted in The UK
Cusheen£19.214.4★10,178 rev
Splesh by Cusheen 3-ply Toilet Roll - Unscented (72 Pack) Soft Quilted Bulk Toilet Rolls Toilet Tissue and Loo Rolls Eco-Friendly Toilet Paper Sustainably Crafted in The UK
Cusheen£21.744.4★3,564 rev
Newest
by launch date
Splesh by Cusheen Toilet Roll 60 Rolls (60 Rolls Signature)
Cusheen£18.4010,178 rev
Splesh by Cusheen 3-ply Toilet Roll - Signature Scented (72 Rolls) Bulk Buy Quilted Toilet Rolls Soft and Strong Toilet Tissue and Loo Rolls - Eco-Friendly Toilet Paper Sustainably Craft
Cusheen£21.4023 rev
Softlux Toilet Rolls 3 Ply Ultra Soft Luxury Embossed Quilted Unscented Family Pack 120 Count
Misa£21.5620 rev
evoXL Luxury 3-Ply Toilet Tissue 120 Rolls | Soft Quilted Bathroom Tissue | Premium Unscented Toilet Paper for Home Office & Hospitality | Strong Absorbent & Septic Safe
evoXL£22.0890 rev
Softesse Toilet Paper 72 Rolls 3 Ply Toilet Rolls Bulk Buy Luxuriously Soft Gentle and Hypoallergenic Sustainable Toilet Rolls - Quilted Toilet Roll for Your Family - Dermatologically Tested (72)
Softesse£17.251,848 rev
Trending
90-day click momentumSplesh by Cusheen 3-ply Toilet Roll - Signature Scented (72 Rolls) Bulk Buy Quilted Toilet Rolls Soft and Strong Toilet Tissue and Loo Rolls - Eco-Friendly Toilet Paper Sustainably Craft
Cusheen£21.404.7★
Splesh by Cusheen Toilet Roll 60 Rolls (60 Rolls Signature)
Cusheen£18.404.4★
Splesh by Cusheen 3-ply Toilet Roll - Soft Quilted Bulk Toilet Rolls Eco-Friendly Toilet Tissue Loo Rolls Made in UK - 72 Rolls (Aloe 36s) & (Lavender 36s)
Cusheen£20.134.2★
Softlux Toilet Rolls 3 Ply Ultra Soft Luxury Embossed Quilted Unscented Family Pack 120 Count
Misa£21.564.3★
Splesh by Cusheen Toilet Roll 60 Rolls - Luna Bloom Cashmere Scent with White Amber Essence Bulk Family Pack | Soft 3 Ply Luxury Bathroom Tissue Loo Rolls | Eco-Friendly Sustainable Toilet Paper
Cusheen£19.644.1★
What buyers say about 60 toilet rolls
What buyers praise and complain about, mined from review topics.What buyers love
“Great deal”
“Decent quality”
“Soft to the touch”
“Great smell”
“as in the description”
“Great thick toilet rolls”
“durable and it lasts for ages compared to a often by shop brought toilet rolls”
“Great length thanks”
“Very strong”
“Very comfortable”
What buyers complain about
“too small”
“quality has reduced”
“a little expensive”
“Not as thick as expected”
“Hard”
“No scent at all”
“False advertising”
“Then bits would fall of”
“They've shrunk”
“too thin”
Top return reasons
Common questions
- Is 60 toilet rolls profitable to sell on Amazon United Kingdom?
- The niche generates £210K/yr across 26 tracked products. 5 of 6 products launched in the last 360 days are still selling. 90-day search growth is -16.3%. Flapen's verdict: Worth a look (51/100).
- How competitive is the 60 toilet rolls niche?
- 10 brands and 71 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in 60 toilet rolls?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Value For Money. The return rate is 0.1%.
- When does demand for 60 toilet rolls peak?
- Demand peaks in Mar–Jul–Aug; the busiest month runs 2.5× the quietest.
- What does it cost to enter the 60 toilet rolls niche?
- Listings span £4.95–£23.55; the average listing price is £19.29 (sweet spot $15–$100). The average incumbent carries 4,274 reviews — the moat a new listing must climb.