60 Toilet Rolls

Shoppers searched for this 78K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 14.0% of those searches ended in a purchase. Searches in the last 90 days moved -16.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £210K a year.

Searches, last 12 months

78K

Growth, 90 days vs prior 90

-16.3%

Conversion, latest week

14.0%

Market size, estimated

£210Ka year

Peak month

August2.5× the quietest month

Top search term

splesh toilet roll19K searches a year

Listings sell for £19.29 on average, from £4.95 to £23.55. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £19.29 that is £5K to £10K a year per listing.

Average price

£19.29inside the $15 to $100 sweet spot

Price range

£4.95–£23.55

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

10K–13K

Units per listing a year

250–500

Revenue per listing a year

£5K–£10K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

77% of listings pay for placement with sponsored ads. 12% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #80 within Kitchen Roll, Toilet Roll & Tissues. It carries 4,274 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings

77%

Prime listings

12%

Out of stock, average day

1.9%

Average rank

#80in Kitchen Roll, Toilet Roll & Tissues

Average rating

4.45 starsAmazon United Kingdom average 4.36 stars

Average reviews

4,274per listing

Listings tracked

26

6 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

5Amazon's first-year sales bar

Average brand age

51 months