35
4 ply toilet rolls
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible13.0%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Avg price
Bad£8.06avg listing price — sweet spot $15–$100
Review moat
Bad12,542.17avg incumbent reviews — the moat a new listing must climb
Price range
Bad£2.06–£18.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-15.6%90-day search growth — must beat 0% to launch
Competition
Bad79%top-5 click share — a locked-up shelf
Market size
Bad£63K£63K/yr · 60K searches
Brand share
Bad100%top-5 brand share — brand-locked demand