4 Ply Toilet Rolls
FailThe top 5 brands take 100% of clicks, so 4 Ply Toilet Rolls is a Fail.
- Flapen Score
- 35 / 100Ranks 2,727 of 2,976 Grocery niches · −11 vs the category median of 4635
- Market size
- £63K/yr60K searches / yr
- 90-day growth
- -15.6%search demand this quarter
- Competition
- 79%top-5 click share · 3 brands · 67 sellers
Flapen Score
4 Ply Toilet Rolls against its category
The dotted line is the Grocery average. Past it, 4 Ply Toilet Rolls is stronger. Inside it, weaker.
Market
The 4 Ply Toilet Rolls market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for 4 Ply Toilet Rolls 60K times last year and spent an estimated £63K. All 3 brands take every click. Flapen scores it 35 out of 100, a Fail.
01 · Demand
13.0% of searches ended in a purchase last week.
Shoppers searched for this 60K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.0% of those searches ended in a purchase. Searches in the last 90 days moved -15.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £63K a year.
- Searches, last 12 months
- 60K
- Growth, 90 days vs prior 90
- -15.6%
- Conversion, latest week
- 13.0%
- Market size, estimated
- £63Ka year
- Peak month
- February1.4× the quietest month
- Top search term
- amazon toilet roll38K searches a year
02 · Price
A sale here is worth £8.06.
Listings sell for £8.06 on average, from £2.06 to £18.00. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £8.06 that is £2K to £4K a year per listing.
- Average price
- £8.06under the $15 to $100 sweet spot
- Price range
- £2.06–£18.00
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£4K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #15 within Kitchen Roll, Toilet Roll & Tissues. It carries 12,542 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #15in Kitchen Roll, Toilet Roll & Tissues
- Average rating
- 4.45 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 12,542per listing
- Listings tracked
- 12
04 · Newcomers
Amazon counts 2 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top 4 Ply Toilet Rolls products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Our Essentials by Amazon Toilet Tissue Classic Roll 2-ply 24 Rolls (1 Pack of 24) 200 Sheets per Roll
- Price
- £4.95
- Rating
- 4.4/5
- Reviews
- 1,384
- Age
- 7mo ago
by Amazon Soft Toilet Tissue 2-Ply 18 Rolls (Pack of 1) 200 Sheets per Roll FSC Certified
- Price
- £5.24
- Rating
- 4.5/5
- Reviews
- 15,977
- Age
- 5y ago
Our Essentials by Amazon Toilet Tissue Double Roll 2-ply 6 Rolls (1 Pack of 6) 400 Sheets per Roll
- Price
- £2.06
- Rating
- 4.4/5
- Reviews
- 714
- Age
- 8mo ago
by Amazon Ultra Soft Toilet Tissue 4-ply 12 Rolls (1 Pack of 12) 160 Sheets per Roll FSC Certified
- Price
- £4.43
- Rating
- 4.4/5
- Reviews
- 6,435
- Age
- 5y ago
by Amazon Super Soft Toilet Tissue 3-ply 9 Rolls (1 Pack of 9) 200 Sheets per Roll FSC Certified
- Price
- £3.53
- Rating
- 4.5/5
- Reviews
- 9,675
- Age
- 5y ago
Trending
90-day click momentumOur Essentials by Amazon Toilet Tissue Classic Roll 2-ply 24 Rolls (1 Pack of 24) 200 Sheets per Roll
- Price
- £4.95
- Rating
- 4.4/5
- Reviews
- 1,384
- Age
- 7mo ago
Our Essentials by Amazon Toilet Tissue Double Roll 2-ply 6 Rolls (1 Pack of 6) 400 Sheets per Roll
- Price
- £2.06
- Rating
- 4.4/5
- Reviews
- 714
- Age
- 8mo ago
Andrex Family Soft Toilet Roll - 24 Toilet Rolls Bulk Buy Fragrance Free FSC Certified
- Price
- £7.40
- Rating
- 4.6/5
- Reviews
- 59,549
- Age
- 6y ago
by Amazon Super Soft Toilet Tissue 3-ply 9 Rolls (1 Pack of 9) 200 Sheets per Roll FSC Certified
- Price
- £3.53
- Rating
- 4.5/5
- Reviews
- 9,675
- Age
- 5y ago
by Amazon Super Soft Toilet Tissue 3-ply 45 Rolls (5 Packs of 9) 200 Sheets per Roll FSC Certified
- Price
- £18.00
- Rating
- 4.5/5
- Reviews
- 9,675
- Age
- 7y ago
Newest
by launch dateOur Essentials by Amazon Toilet Tissue Classic Roll 2-ply 24 Rolls (1 Pack of 24) 200 Sheets per Roll
- Price
- £4.95
- Rating
- 4.4/5
- Reviews
- 1,384
- Age
- 7mo ago
Our Essentials by Amazon Toilet Tissue Double Roll 2-ply 6 Rolls (1 Pack of 6) 400 Sheets per Roll
- Price
- £2.06
- Rating
- 4.4/5
- Reviews
- 714
- Age
- 8mo ago
By Amazon Mega Toilet Roll 2-Ply Soft and Long 6 Rolls (1 Pack of 6) 330 Sheets per Roll - Extra Long Roll Lasts Longer
- Price
- £3.15
- Rating
- 4.5/5
- Reviews
- 253
- Age
- 1y ago
by Amazon Soft Toilet Tissue 2-Ply 18 Rolls (Pack of 1) 200 Sheets per Roll FSC Certified
- Price
- £5.24
- Rating
- 4.5/5
- Reviews
- 15,977
- Age
- 5y ago
by Amazon Ultra Soft Toilet Tissue 4-ply 12 Rolls (1 Pack of 12) 160 Sheets per Roll FSC Certified
- Price
- £4.43
- Rating
- 4.4/5
- Reviews
- 6,435
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
67
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
79%
Top 20: 100%
Open market
0%
- by Amazon93%
- Velvet5%
- Andrex2%
- Open — no brand owns it (0%)
Demand
4 Ply Toilet Rolls search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top 4 Ply Toilet Rolls search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- amazon toilet roll38K/yr
- amazon toilet rolls10K/yr
- toilet roll amazon9K/yr
- presto toilet roll3K/yr
Reviews and returns
What reviews say buyers love and hate about 4 Ply Toilet Rolls
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Smaller than expected
Tube bigger
Huge
Horrible quality
Far from quality
quality has reduced
Thought 4ply would be thicker
Too thick
Fairly thin paper as well
a little expensive
Waste of money
Not worth it
NOT Super Soft
Bit hard
not soft
Love
Great deal
Excellent value for money
Very affordable
Great quality and great discount
it delivers consistent quality at a reasonable price point
Best Quality
as soft as they claim
Soft tissues
Feel soft
Arrived as said
As described
As advertised
Good thickness
Great thick toilet rolls
Good price Soft thick Toilet Tissue
Return
0.1% Return rate 25% Fixable by listing
Horrible quality
Far from quality
quality has reduced
a little expensive
Waste of money
Not worth it
Smaller than expected
Tube bigger
Huge
Totally misleading
Certainly not as described
Not as advertised
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Garden Broom
£911K/yr+38.0%
Electrolytes Sachets
£1.6M/yr+45.8%
Spider Repellent Plug in
£109K/yr+71.2%
Ice Cream Tubs
£167K/yr+150.5%
Alcohol Free Beer
£514K/yr+32.4%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common 4 Ply Toilet Rolls questions
Answered from the same tracked data.