4 Ply Toilet Rolls

Shoppers searched for this 60K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 13.0% of those searches ended in a purchase. Searches in the last 90 days moved -15.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £63K a year.

Searches, last 12 months

60K

Growth, 90 days vs prior 90

-15.6%

Conversion, latest week

13.0%

Market size, estimated

£63Ka year

Peak month

February1.4× the quietest month

Top search term

amazon toilet roll38K searches a year

Listings sell for £8.06 on average, from £2.06 to £18.00. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £8.06 that is £2K to £4K a year per listing.

Average price

£8.06under the $15 to $100 sweet spot

Price range

£2.06–£18.00

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

6K–8K

Units per listing a year

250–500

Revenue per listing a year

£2K–£4K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #15 within Kitchen Roll, Toilet Roll & Tissues. It carries 12,542 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#15in Kitchen Roll, Toilet Roll & Tissues

Average rating

4.45 starsAmazon United Kingdom average 4.36 stars

Average reviews

12,542per listing

Listings tracked

12

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

46 months