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3 Volution Plug in Refill

3 Volution Plug in Refill shows low returns (0.1%), but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.

Flapen Score

54
Worth a look
Market size 90Growth 21Conversion 91Competition 50Returns 100Price range 34Avg price 53Brand share 3Review moat 25Quality gap 48
This niche Category average

Is 3 Volution Plug in Refill profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, 3 Volution Plug in Refill is a £1.7M/yr Amazon United Kingdom market (1.2M searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Jul–Aug–Sep. Verdict: Worth a look — 54/100.

3 Volution Plug in Refill: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -7.5% over the last 90 days and 11.1% of searches end in a purchase.

£1.7M

revenue / yr

Units sold / yr125K
Search volume / yr-7.5%1.2M
Conversion rate11.1%
Avg price£12.36

Who owns the niche?

The top 5 brands hold 99% of demand, so 1% of the market is open.

1%

open market share

Brands · sellers6 · 209
Top-5 product click share55%
Open market1%
Avg brand age50 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 22 products

Sponsored placement68%
New entrants (1y)2· 1 succeeded
Avg rating4.5★
Avg reviews4,444

Top 3 Volution Plug in Refill products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

£0£84K£169K£253K£338K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

209

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

55%

Top 20: 98%

Open market

0%

  • Febreze88%
  • Perfect Scents5%
  • Perfect Scent3%
  • SCENTORINI2%
  • Airwick1%
  • FabFinds1%

3 Volution Plug in Refill demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.2MCVR11.1%Products22Brands6Top 5 Brands99%OOS Rate4.2%Rating4.5★Reviews4,444Avg BSR#29
40K30KHoliday '24Spike '25Prime Day '25DecMarJunAugNovMarMay

Peak months: Jul, Aug, Sep · busiest ÷ quietest = 3.0×

Top 3 Volution Plug in Refill search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • febreze plug in refill529K/yr
  • 3volution plug in refill138K/yr
  • plug in air freshener refills78K/yr
  • febreze 3volution refill56K/yr
  • ambi pur 3volution refills79K/yr
  • plug in refills58K/yr
  • 3volution38K/yr
  • 3 volution plug in refill35K/yr
  • febreze 3volution22K/yr
  • febreze plug in refills23K/yr

What reviews say buyers love and hate about 3 Volution Plug in Refill

What buyers mention most, as a share of all reviews.

What buyers love

95% of reviews
Smell52%

Beautiful fragrance

Value For Money25%

Good value for money

Quality-Overall7%

Better than the cheap brands

Advertised Vs Actual Product3%

As advertised

Freshness3%

Clean and fresh

What buyers complain about

86% of reviews
Smell58%

Very faint scent

Durability7%

Does not last 90days

Value For Money6%

Expensive

Quality-Overall4%

Cheap

Leak-Proof3%

Box has come soaked in oil showing one of the plugins has leaked

3 Volution Plug in Refill return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

7%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Smell
49%
2Value For Money
14%
3Leak-Proof
9%
4Functionality-Overall
6%
5Compatibility-Overall
6%

Common 3 Volution Plug in Refill questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores 3 Volution Plug in Refill 54/100 on Amazon United Kingdom — Worth a look. The niche generates £1.7M/yr across 22 tracked products. 1 of 2 products launched in the last 360 days are still selling. Search demand moved -7.5% over the last 90 days.
Search demand for 3 Volution Plug in Refill on Amazon United Kingdom peaks in Jul–Aug–Sep, where the busiest month runs 3.0× the quietest.