21st Birthday Cake Topper
prices mostly outside the sweet spot ($2.79–$6.35) — 21st Birthday Cake Topper doesn't clear our bar today.
Flapen Score
Is 21st Birthday Cake Topper profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, 21st Birthday Cake Topper is a £48K/yr Amazon United Kingdom market (131K searches/yr). The top 5 brands hold 56% of demand. Demand peaks in Jan. Verdict: Skip it — 49/100.
21st Birthday Cake Topper: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -8.5% over the last 90 days and 9.1% of searches end in a purchase.
£48K
revenue / yr
Who owns the niche?
The top 5 brands hold 56% of demand, so 44% of the market is open.
44%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 39 products
Top 21st Birthday Cake Topper products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Gold Glitter Acrylic Twenty One Cake Topper 21th Birthday Cake Toppers 21th Anniversary Party Decorations Supplies
- Price
- £3.32
- Rating
- 4.0/5
- Reviews
- 85
- Age
- 2y ago
Nogeqi Glitter 21st Birthday Cake Decorations Happy 21st Birthday Cake Topper for Birth Day Anniversary Party Supplies (Black Gold)
- Price
- £3.35
- Rating
- 4.4/5
- Reviews
- 63
- Age
- 1y ago
bng-bng 21st Birthday Cake Topper Decoration Rose Gold Glittery Happy 21st Birthday Cake Cupcake Toppers For Girls 21 Twenty-one Years Old Party Supplies Decorations
- Price
- £4.20
- Rating
- 4.7/5
- Reviews
- 28
- Age
- 1y ago
Personalised Happy Birthday Cake Topper Customised with Any Age Name Party Cake Decoration 16 18 21 40 60 Double Sided Glitter Card Rose Gold
- Price
- £4.12
- Rating
- 4.7/5
- Reviews
- 13,123
- Age
- 5y ago
SYKYCTCY 1 Pack Happy 21th Birthday Cake Topper Glitter Heels Girls Bachelorette Cake Pick Cake Decorations for Girls Ladies Twenty-One Years Old Birthday Theme Party Supplies Rosegold
- Price
- £4.17
- Rating
- 4.6/5
- Reviews
- 287
- Age
- 3y ago
Trending
90-day click momentum
Happy Birthday Cake Topper 21th 20 Pieces Cake Decoration Gold Decoration 21th Birthday 21th Cake Topper with Birthday Candles for 21th Birthday Decoration Cake Decoration
- Price
- £4.85
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3mo ago
Happy 21st Birthday Cake Topper Glitter 21 Cake Decoration for Birthday Anniversary Party Supplies (Black & Gold)
- Price
- £2.99
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3mo ago
Gyufise 15Pcs Happy 21st Birthday Cake Topper Set with Heart Star Glitter Cheers to 21 Years Cake Picks Number 21 Candles Cake Decorations for Happy 21st Birthday Anniversary Party Supplies Rose Gold
- Price
- £4.97
- Rating
- 4.4/5
- Reviews
- 187
- Age
- 2y ago
Black Happy 21st Birthday Cake Topper 21st Birthday Cake Decoration Set HSC 17PSC Black White Glitter Paper CupcakeToppers with Star Heart Paper Fan Balloon for 21 Years Old Party Decor
- Price
- £3.01
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 11mo ago
Pargleev Glittery Royal Blue 21st Cake Topper with Star Boys and Girls 21st Birthday Party Supplies Twenty-one Years Old Birthday Party Decorations
- Price
- £3.31
- Rating
- 4.6/5
- Reviews
- 2,123
- Age
- 4y ago
Newest
by launch dateHappy Birthday Cake Topper 21th 20 Pieces Cake Decoration Gold Decoration 21th Birthday 21th Cake Topper with Birthday Candles for 21th Birthday Decoration Cake Decoration
- Price
- £4.85
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3mo ago
Happy 21st Birthday Cake Topper Glitter 21 Cake Decoration for Birthday Anniversary Party Supplies (Black & Gold)
- Price
- £2.99
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3mo ago
21th Happy birthday Cake Topper 21th Birthday Decorations Black Gold Glitter Happy Birthdays Decorations Cheers to 21 Years Birthdays Cakes Topper Cake Gift Plugin Anniversary Party Cakes Supplies
- Price
- £2.87
- Rating
- 4.3/5
- Reviews
- 7
- Age
- 10mo ago
Black Happy 21st Birthday Cake Topper 21st Birthday Cake Decoration Set HSC 17PSC Black White Glitter Paper CupcakeToppers with Star Heart Paper Fan Balloon for 21 Years Old Party Decor
- Price
- £3.01
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 11mo ago
21st Birthday Cake Topper Gold Acrylic Twenty One Cake Topper 21st Birthday Decorations for Her Personalised Happy Birthdays Glitter Cakes Toppers Party Decor Supplies
- Price
- £3.36
- Rating
- 4.1/5
- Reviews
- 15
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.
Brands
27 falling
Sellers
30
Top-5 brand share
56%
Top 20: 93%
Top-5 click share
43%
Top 20: 76%
Open market
41%
- YQ-BEST15%
- Nogeqi15%
- Gyufise13%
- EDSG7%
- bng-bng6%
- RETWOT4%
21st Birthday Cake Topper demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan · busiest ÷ quietest = 1.5×
Top 21st Birthday Cake Topper search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- 21st birthday cake topper28K/yr
- 21 cake topper18K/yr
- 21st cake toppers for her16K/yr
- happy 21st birthday cake topper14K/yr
- 21st birthday cake decorations10K/yr
- 21st cake topper10K/yr
- 21st cake toppers for him11K/yr
- 21 cake topper for her6K/yr
- 21st birthday cake toppers6K/yr
- 21st birthday cake toppers for her4K/yr
What reviews say buyers love and hate about 21st Birthday Cake Topper
What buyers mention most, as a share of all reviews.
What buyers love
94% of reviews“As advertised”
“Great quality and arrived quicker than anticipated”
“great value for money”
“Really pretty”
“This cake topper looks lovely”
What buyers complain about
91% of reviews“flimsy”
“smaller than expected”
“Cheap, flimsy and comes as a kit”
“quite complicated and needed more glue dots”
“U needed to assemble it”
21st Birthday Cake Topper return rate & reasons
Why buyers send it back, as a share of all return requests.
0.3%
Return rate
33%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common 21st Birthday Cake Topper questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
