21st Birthday Cake Topper

Shoppers searched for this 131K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.1% of those searches ended in a purchase. Searches in the last 90 days moved -8.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £48K a year.

Searches, last 12 months

131K

Growth, 90 days vs prior 90

-8.5%

Conversion, latest week

9.1%

Market size, estimated

£48Ka year

Peak month

January1.5× the quietest month

Top search term

21st birthday cake topper28K searches a year

Listings sell for £4.03 on average, from £2.79 to £6.35. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £4.03 that is £403 to £1K a year per listing.

Average price

£4.03under the $15 to $100 sweet spot

Price range

£2.79–£6.35

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

8K–10K

Units per listing a year

100–250

Revenue per listing a year

£403–£1K

Returns

0.3%of orders · Amazon United Kingdom median 0.6%

92% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #757 within Baking Supplies. It carries 1,230 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

92%

Out of stock, average day

5.9%

Average rank

#757in Baking Supplies

Average rating

4.51 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,230per listing

Listings tracked

39

8 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 21 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

8

Successful launches

0Amazon's first-year sales bar

Average brand age

21 months