44
21 year old whisky
Skip itA small market ($42K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Brand share
Great56%top-5 brand share — no brand owns this niche
Avg price
Great£100.34avg listing price — sweet spot $15–$100
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,264.15avg incumbent reviews — the moat a new listing must climb
Price range
Okay£16.01–£239.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+1.7%90-day search growth — must beat 0% to launch
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad£42K£42K/yr · 26K searches
Signals High Price