21 Year Old Whisky

Shoppers searched for this 26K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved +1.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £42K a year.

Searches, last 12 months

26K

Growth, 90 days vs prior 90

+1.7%

Conversion, latest week

1.6%

Market size, estimated

£42Ka year

Peak month

December2.7× the quietest month

Top search term

21 year old whisky11K searches a year

Listings sell for £100.34 on average, from £16.01 to £239.48. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £100.34 that is £0 to £10K a year per listing.

Average price

£100.34above the $15 to $100 sweet spot

Price range

£16.01–£239.48

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

250–500

Units per listing a year

0–100

Revenue per listing a year

£0–£10K

Returns

0.5%of orders · Amazon United Kingdom median 0.6%

59% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #632 within Beer, Wine & Spirits. It carries 2,264 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings

59%

Prime listings

85%

Out of stock, average day

0.0%

Average rank

#632in Beer, Wine & Spirits

Average rating

4.70 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,264per listing

Listings tracked

27

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 105 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

105 months