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1kg Sweets

prices mostly outside the sweet spot ($5.28–$15.09) — 1kg Sweets doesn't clear our bar today.

Flapen Score

49
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Market size 32Growth 19Conversion 67Competition 57Returns 100Price range 1Avg price 22Brand share 56Review moat 56Quality gap 62
This niche Category average

Is 1kg Sweets profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, 1kg Sweets is a £148K/yr Amazon United Kingdom market (318K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Dec. Verdict: Skip it — 49/100.

1kg Sweets: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -12.4% over the last 90 days and 6.0% of searches end in a purchase.

£148K

revenue / yr

Units sold / yr20K
Search volume / yr-12.4%318K
Conversion rate6.0%
Avg price£7.79

Who owns the niche?

The top 5 brands hold 71% of demand, so 29% of the market is open.

29%

open market share

Brands · sellers18 · 66
Top-5 product click share51%
Open market29%
Avg brand age46 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 24 products

Sponsored placement42%
New entrants (1y)3· 3 succeeded
Avg rating4.4★
Avg reviews1,245

Top 1kg Sweets products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

£0£7K£15K£22K£30K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

66

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

51%

Top 20: 96%

Open market

25%

  • Monmore Confectionery26%
  • SoSweet16%
  • Bargain Gateway15%
  • Bonds of London9%
  • Sweet Treat Gifting Co.5%
  • Skittles4%

1kg Sweets demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume318KCVR6.0%Products24Brands18Top 5 Brands71%OOS Rate4.4%Rating4.4★Reviews1,245Avg BSR#23
13K8KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.1×

Top 1kg Sweets search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • 1kg sweets150K/yr
  • sweets 1kg129K/yr
  • pick and mix sweets 1kg16K/yr
  • 1 kg sweets10K/yr
  • 1kg bag of sweets4K/yr
  • 1kg sweet bags2K/yr
  • 1kg pick n mix sweets5K/yr
  • 1kg sweets pick and mix1K/yr

What reviews say buyers love and hate about 1kg Sweets

What buyers mention most, as a share of all reviews.

What buyers love

89% of reviews
Sweetness30%

Great variety of sweets

Value For Money18%

Amazing value

Taste-Overall16%

Lovely treat

Quality-Overall7%

Excellent quality

Flavor5%

Flavours tasty

What buyers complain about

61% of reviews
Sweetness15%

there's lots of sugar on each one

Taste-Overall12%

this batch has a chemical after taste

Quality-Overall6%

Sweets are now poor quality

Advertised Vs Actual Product5%

not as described

Size-Overall4%

Very large bag

Common 1kg Sweets questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores 1kg Sweets 49/100 on Amazon United Kingdom — Skip it. The niche generates £148K/yr across 24 tracked products. 3 of 3 products launched in the last 360 days are still selling. Search demand moved -12.4% over the last 90 days.
Search demand for 1kg Sweets on Amazon United Kingdom peaks in Dec, where the busiest month runs 2.1× the quietest.