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49

1kg sweets

Skip it

Prices mostly outside the sweet spot ($5.28–$15.09) — this niche doesn't clear our bar today.

Market size 32Growth 19Conversion 67Competition 57Returns 100Price range 1Avg price 22Brand share 56Review moat 56Quality gap 62

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Good6.0%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Good51%

top-5 click share — leaders hold, buyers still browse

Brand share

Good71%

top-5 brand share — brands hold most of the demand

Review moat

Good1,244.63

avg incumbent reviews — the moat a new listing must climb

Market size

Okay£148K

£148K/yr · 318K searches

Avg price

Bad£7.79

avg listing price — sweet spot $15–$100

Growth

Bad-12.4%

90-day search growth — must beat 0% to launch

Price range

Bad£5.28–£15.09

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, 1kg sweets is a £148K/yr Amazon United Kingdom market (318K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Dec. Verdict: Skip it — 49/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

1kg sweets market data

Units sold / yr
15K–20K
avg 500–750/product
Revenue / yr
£117K–£156K
units × avg price
Conversion rate
6.0%
Avg BSR
#23
Page quality
0%
Prime
92%
Sponsored
42%
Out of stock
4.4%
Avg brand age
46 months
Avg seller age
163 days

Competition & brand share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

Brands

18 falling

Sellers

66

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

51%

Top 20: 96%

Open market

25%

  • Monmore Confectionery26%
  • SoSweet16%
  • Bargain Gateway15%
  • Bonds of London9%
  • Sweet Treat Gifting Co.5%
  • Skittles4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -12.4% search growth over the last 90 days.
13K8KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.1×

Top 1kg sweets search terms

  • 1kg sweets150K/yr
  • sweets 1kg129K/yr
  • pick and mix sweets 1kg16K/yr
  • 1 kg sweets10K/yr
  • 1kg bag of sweets4K/yr
  • 1kg sweet bags2K/yr
  • 1kg pick n mix sweets5K/yr
  • 1kg sweets pick and mix1K/yr
All search terms

Top 1kg sweets products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%£7K10%£15K15%£22K20%£30K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about 1kg sweets

What buyers praise and complain about, mined from review topics.

What buyers love

Sweetness30%

“Great variety of sweets”

Value For Money18%

“Amazing value”

Taste-Overall16%

“Lovely treat”

Quality-Overall7%

“Excellent quality”

Flavor5%

“Flavours tasty”

Gifting Purpose5%

“are great for gifting”

Blend/Ratio2%

“The mix was a good mixture”

Size-Overall2%

“Fit for purpose”

Sour2%

“I like the sour taste that gives the feeling it should”

Freshness2%

“Bag sealed great so all fresh”

What buyers complain about

Sweetness15%

“there's lots of sugar on each one”

Taste-Overall12%

“this batch has a chemical after taste”

Quality-Overall6%

“Sweets are now poor quality”

Advertised Vs Actual Product5%

“not as described”

Size-Overall4%

“Very large bag”

Value For Money4%

“I feel like it could be better for the price you pay”

Stale/Rotten/Spoiled4%

“Stale”

Sour4%

“More sour than fuzzy”

Blend/Ratio3%

“Not a great mix”

Flavor3%

“Not as I expected the banana flavour ones are okay”

Common questions

Is 1kg sweets profitable to sell on Amazon United Kingdom?
The niche generates £148K/yr across 24 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -12.4%. Flapen's verdict: Skip it (49/100).
How competitive is the 1kg sweets niche?
18 brands and 66 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 71% of demand.
What do buyers complain about in 1kg sweets?
Top complaints mined from reviews: Sweetness, Taste-Overall, Quality-Overall. The return rate is 0.0%.
When does demand for 1kg sweets peak?
Demand peaks in Dec; the busiest month runs 2.1× the quietest.
What does it cost to enter the 1kg sweets niche?
Listings span £5.28–£15.09; the average listing price is £7.79 (sweet spot $15–$100). The average incumbent carries 1,245 reviews — the moat a new listing must climb.