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1kg Sweets

Fail

Prices span $5.28–$15.09, mostly outside the sweet spot, so 1kg Sweets is a Fail.

Flapen Score
49
49 / 100
Top 36% of 2,976 Grocery niches · +3 vs the category median of 46
Market size
£148K/yr318K searches / yr
90-day growth
-12.4%search demand this quarter
Competition
51%top-5 click share · 18 brands · 66 sellers

Flapen Score

1kg Sweets against its category

The dotted line is the Grocery average. Past it, 1kg Sweets is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 1kg Sweets market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for 1kg Sweets 318K times last year and spent an estimated £148K. The top 5 brands take 71% of clicks. Demand peaks in Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

6.0% of searches ended in a purchase last week.

Shoppers searched for this 318K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.0% of those searches ended in a purchase. Searches in the last 90 days moved -12.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £148K a year.

Searches, last 12 months
318K
Growth, 90 days vs prior 90
-12.4%
Conversion, latest week
6.0%
Market size, estimated
£148Ka year
Peak month
December2.1× the quietest month
Top search term
1kg sweets150K searches a year

02 · Price

A sale here is worth £7.79.

Listings sell for £7.79 on average, from £5.28 to £15.09. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £7.79 that is £4K to £6K a year per listing.

Average price
£7.79under the $15 to $100 sweet spot
Price range
£5.28–£15.09
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
£4K–£6K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

42% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 4.4% of listings are out of stock. The average listing ranks #23 within Confectionery. It carries 1,245 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
42%
Prime listings
92%
Out of stock, average day
4.4%
Average rank
#23in Confectionery
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,245per listing
Listings tracked
24

04 · Newcomers

Amazon counts 3 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
46 months

Products

Top 1kg Sweets products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£15K£22K£30K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

66

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

51%

Top 20: 96%

Open market

25%

  • Monmore Confectionery26%
  • SoSweet16%
  • Bargain Gateway15%
  • Bonds of London9%
  • Sweet Treat Gifting Co.5%
  • Skittles4%

Demand

1kg Sweets search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.1×

Search terms

Top 1kg Sweets search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 1kg sweets150K/yr
  • sweets 1kg129K/yr
  • pick and mix sweets 1kg16K/yr
  • 1 kg sweets10K/yr
  • 1kg bag of sweets4K/yr
  • 1kg sweet bags2K/yr
  • 1kg pick n mix sweets5K/yr
  • 1kg sweets pick and mix1K/yr

Reviews and returns

What reviews say buyers love and hate about 1kg Sweets

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Sweetness15%+0.83

there's lots of sugar on each one

it was like the whole bag had sugar thrown in

too many of the same sweet

Taste-Overall12%+0.23

this batch has a chemical after taste

Tastes cheap and everything tastes the same

Taste horrible

Quality-Overall6%

Sweets are now poor quality

Inconsistent quality

Horrible quality

Advertised Vs Actual Product5%−0.06

not as described

Not as advertised

Misleading product image

Size-Overall4%+0.20

Very large bag

These were tiny

big

Love

Sweetness30%+0.83

Great variety of sweets

Sweet treat

Amazing Sweets

Value For Money18%+2.27

Amazing value

Good value for money

Excellent price

Taste-Overall16%+0.23

Lovely treat

are tasty and fresh

Amazing taste

Quality-Overall7%

Excellent quality

Good variety

Good quality used as gifts

Flavor5%+0.05

Flavours tasty

Nice and juicy flavours 🍭

Great flavour

FAQ

Common 1kg Sweets questions

Answered from the same tracked data.