45
18 year old single malt whisky
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Market size
Incredible£3.6M£3.6M/yr · 778K searches
Avg price
Good£106.29avg listing price — sweet spot $15–$100
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Review moat
Bad5,289.63avg incumbent reviews — the moat a new listing must climb
Growth
Bad-10.8%90-day search growth — must beat 0% to launch
Price range
Bad£11.17–£536.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price