18 Year Old Single Malt Whisky
FailThe top 5 brands take 100% of clicks, so 18 Year Old Single Malt Whisky is a Fail.
- Flapen Score
- 45 / 100Ranks 1,592 of 2,976 Grocery niches · −1 vs the category median of 4645
- Market size
- £3.6M/yr778K searches / yr
- 90-day growth
- -10.8%search demand this quarter
- Competition
- 65%top-5 click share · 4 brands · 66 sellers
Flapen Score
18 Year Old Single Malt Whisky against its category
The dotted line is the Grocery average. Past it, 18 Year Old Single Malt Whisky is stronger. Inside it, weaker.
Market
The 18 Year Old Single Malt Whisky market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for 18 Year Old Single Malt Whisky 778K times last year and spent an estimated £3.6M. All 4 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 4.4% of those searches ended in a purchase.
Shoppers searched for this 778K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.4% of those searches ended in a purchase. Searches in the last 90 days moved -10.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £3.6M a year.
- Searches, last 12 months
- 778K
- Growth, 90 days vs prior 90
- -10.8%
- Conversion, latest week
- 4.4%
- Market size, estimated
- £3.6Ma year
- Peak month
- December5.0× the quietest month
- Top search term
- glenfiddich whisky260K searches a year
02 · Price
A sale here is worth £106.29.
Listings sell for £106.29 on average, from £11.17 to £536.18. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,000 to 1,250 of them. At £106.29 that is £106K to £133K a year per listing.
- Average price
- £106.29above the $15 to $100 sweet spot
- Price range
- £11.17–£536.18
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £106K–£133K
- Returns
- 0.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #245 within Beer, Wine & Spirits. It carries 5,290 reviews at 4.77 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 84%
- Prime listings
- 100%
- Out of stock, average day
- 2.2%
- Average rank
- #245in Beer, Wine & Spirits
- Average rating
- 4.77 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 5,290per listing
- Listings tracked
- 19
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 90 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 90 months
Products
Top 18 Year Old Single Malt Whisky products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
GLENFIDDICH 12 Year Old Single Malt Scotch Whisky - Bold Balance - Fresh Pear Subtle Oak - Matured in Oloroso Sherry & Bourbon Casks - Product Of Scotland - 40% ABV - 70 cl Packaging May Vary
- Price
- £26.78
- Rating
- 4.8/5
- Reviews
- 15,120
- Age
- 15y ago
The Macallan 12 Years Old Double Cask | Scotch | Highland | Single Malt Whisky | Toffee Orange Peel and Spice | European and American Oak Sherry Seasoned Casks 70 cl (Package may vary)
- Price
- £61.23
- Rating
- 4.8/5
- Reviews
- 4,591
- Age
- 9y ago
GLENFIDDICH 15 Year Old Single Malt Scotch Whisky - Rich Complex - Warm Spice Honey Rich Fruit - Bourbon Oak & Sherry Casks - Harmonised In Our Solera Vat - 40% ABV - 70 cl (Packing may vary)
- Price
- £37.05
- Rating
- 4.8/5
- Reviews
- 15,120
- Age
- 16y ago
The Macallan 12 Years Old Sherry Oak | Scotch | Highland | Single Malt Whisky | Dried Fruit Oak Spice and Nutmeg | European Oak Sherry Seasoned Casks | 40 Percent ABV | 70 cl (Package may vary)
- Price
- £68.00
- Rating
- 4.8/5
- Reviews
- 2,988
- Age
- 15y ago
Dalwhinnie 15 Year Old Single Malt Scotch Whisky | 43% vol | 70cl | Scottish Highlands | Smooth & Aromatic | Malty Sweet Flavours & Smoky Warmth | with Gift Box
- Price
- £33.55
- Rating
- 4.8/5
- Reviews
- 15,547
- Age
- 16y ago
Trending
estimated 90-day click momentum
The Macallan Diamonds Are Forever 55th Anniversary Release Whisky - Limited Release
- Price
- £536.18
- Rating
- 4.8/5
- Reviews
- 9
- Age
- 4mo ago
Glenfiddich Perpetual Collection - Vat 01 Smooth & Mellow
- Price
- £59.62
- Rating
- 4.9/5
- Reviews
- 28
- Age
- 3y ago
Glenfiddich 23 Grand Cru
- Price
- £196.78
- Rating
- 4.7/5
- Reviews
- 112
- Age
- 6y ago
GLENFIDDICH 12 Year Old Single Malt Scotch Whisky - Bold Balance - Fresh Pear Subtle Oak - Matured in Oloroso Sherry & Bourbon Casks - Product Of Scotland - 40% ABV - 70 cl Packaging May Vary
- Price
- £26.78
- Rating
- 4.8/5
- Reviews
- 15,120
- Age
- 15y ago
The Glenlivet Founders Reserve Single Malt Scotch Whisky 70cl with Giftbox
- Price
- £20.99
- Rating
- 4.8/5
- Reviews
- 11,321
- Age
- 11y ago
Newest
by launch dateThe Macallan Diamonds Are Forever 55th Anniversary Release Whisky - Limited Release
- Price
- £536.18
- Rating
- 4.8/5
- Reviews
- 9
- Age
- 4mo ago
The Macallan 18 Years Old Sherry Oak Single Malt Speyside Scotch Whisky Ginger & Dark Chocolate Aged in European Oak Sherry Season Casks 43% ABV 70cl 2023 Release
- Price
- £304.83
- Rating
- 4.8/5
- Reviews
- 9
- Age
- 2y ago
GLENFIDDICH Single Malt Scotch Whisky Taster Gift Pack - 12 15 & 18 Year Old - Product Of Scotland - 40% ABV - 3 x 5 cl
- Price
- £11.17
- Rating
- 4.8/5
- Reviews
- 780
- Age
- 3y ago
Glenfiddich Perpetual Collection - Vat 01 Smooth & Mellow
- Price
- £59.62
- Rating
- 4.9/5
- Reviews
- 28
- Age
- 3y ago
Macallan 12 Double Cask - 5cl
- Price
- £14.59
- Rating
- 4.6/5
- Reviews
- 33
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 65% of clicks. Leaders hold, but buyers still shop past them.
Brands
4 falling
Sellers
66
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
65%
Top 20: 100%
Open market
0%
- Glenfiddich44%
- Macallan39%
- Dalwhinnie14%
- The Glenlivet3%
Demand
18 Year Old Single Malt Whisky search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 5.0×
Search terms
Top 18 Year Old Single Malt Whisky search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- glenfiddich whisky260K/yr
- macallan whisky185K/yr
- macallan52K/yr
- glenfiddich46K/yr
- dalwhinnie whisky40K/yr
- macallan whisky 12 year old32K/yr
- 18 year old whisky21K/yr
- glenfiddich whisky 12 year8K/yr
- macallan whiskey12K/yr
- whisky 18 year old11K/yr
Reviews and returns
What reviews say buyers love and hate about 18 Year Old Single Malt Whisky
We read the reviews and the return reasons for every product selling here.
“This is an expensive bottle of whisky”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
11 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common 18 Year Old Single Malt Whisky questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data