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120 toilet rolls
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Great£17.52avg listing price — sweet spot $15–$100
Conversion
Great8.2%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay£4.95–£23.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,429.42avg incumbent reviews — the moat a new listing must climb
Competition
Bad78%top-5 click share — a locked-up shelf
Growth
Bad-15.9%90-day search growth — must beat 0% to launch
Market size
Bad£48K£48K/yr · 34K searches
Brand share
Bad97%top-5 brand share — brand-locked demand