120 Toilet Rolls

Shoppers searched for this 34K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.2% of those searches ended in a purchase. Searches in the last 90 days moved -15.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £48K a year.

Searches, last 12 months

34K

Growth, 90 days vs prior 90

-15.9%

Conversion, latest week

8.2%

Market size, estimated

£48Ka year

Top search term

120 toilet rolls11K searches a year

Listings sell for £17.52 on average, from £4.95 to £23.07. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £17.52 that is £2K to £4K a year per listing.

Average price

£17.52inside the $15 to $100 sweet spot

Price range

£4.95–£23.07

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

2K–3K

Units per listing a year

100–250

Revenue per listing a year

£2K–£4K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

75% of listings pay for placement with sponsored ads. 25% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #107 within Kitchen Roll, Toilet Roll & Tissues. It carries 2,429 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings

75%

Prime listings

25%

Out of stock, average day

0.0%

Average rank

#107in Kitchen Roll, Toilet Roll & Tissues

Average rating

4.44 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,429per listing

Listings tracked

12

5 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

4Amazon's first-year sales bar

Average brand age

46 months