Spiderman
Spiderman shows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Is Spiderman profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Spiderman is a £1.6M/yr Amazon United Kingdom market (3.5M searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 67/100.
Spiderman: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -4.3% over the last 90 days and 3.4% of searches end in a purchase.
£1.6M
revenue / yr
Who owns the niche?
The top 5 brands hold 57% of demand, so 43% of the market is open.
43%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 91 products
Top Spiderman products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Marvel Spidey & His Amazing Friends Boys Shortie Pyjamas featuring Spidey Childrens Character Short Sleeve Nightwear Blue Age 18-24 Months
- Price
- £9.44
- Rating
- 4.8/5
- Reviews
- 15
- Age
- 1y ago
Nhcuijun Spider Web Shooter for Kids age 3-14 Superhero Interactive Fun Childrens Educational Spider Launcher Toys for Boys and Girls Costume Cosplay Gift (Black)
- Price
- £10.88
- Rating
- 4.0/5
- Reviews
- 331
- Age
- 2y ago
Ravensburger Marvel Spider-Man Mini Memory Game for Kids 48 Picture Cards Matching Pairs Card Game 2 to 6 Players Ages 3 Years and Up
- Price
- £3.55
- Rating
- 4.7/5
- Reviews
- 6,746
- Age
- 9y ago
Play-Doh Spider-Man Launch & Slice Battle Playset Non-Toxic Modelling Compound Set for Boys and Girls Creative Toys for 4+ Year Old Kids
- Price
- £8.92
- Rating
- 4.7/5
- Reviews
- 4,174
- Age
- 2y ago
Spiderman Boys Digital Quartz Watch with Silicone Strap
- Price
- £6.87
- Rating
- 4.3/5
- Reviews
- 1,896
- Age
- 5y ago
Trending
90-day click momentum
Marvel T Shirt Spidey and His Amazing Friends Football Shirt Spider Man Boys T-Shirts Boys Clothes Blue 7-8 Years
- Price
- £11.12
- Rating
- 4.6/5
- Reviews
- 8
- Age
- 3mo ago
Marvel Spidey & His Amazing Friends Boys Shortie Pyjamas featuring Spidey Childrens Character Short Sleeve Nightwear Blue Age 18-24 Months
- Price
- £9.44
- Rating
- 4.8/5
- Reviews
- 15
- Age
- 1y ago
Splat Planet Superhero Magic Colouring T-Shirt with 10 Non-Toxic Washable Magic Pens Colour Your T-Shirt Colour & Wash & Recolour (9-11 Years)
- Price
- £10.00
- Rating
- 4.6/5
- Reviews
- 262
- Age
- 7y ago
Marvel Spiderman Boys Fleece Onesie 1.5-2 Years Blue
- Price
- £11.90
- Rating
- 4.7/5
- Reviews
- 1,122
- Age
- 6y ago
Marvel Spider-Man Titan Series Action Figure 30-cm (12 inch) Super Hero Toys for Children Ages 4+ Red
- Price
- £7.74
- Rating
- 4.8/5
- Reviews
- 714
- Age
- 8mo ago
Newest
by launch dateMarvel T Shirt Spidey and His Amazing Friends Football Shirt Spider Man Boys T-Shirts Boys Clothes Blue 7-8 Years
- Price
- £11.12
- Rating
- 4.6/5
- Reviews
- 8
- Age
- 3mo ago
Marvel Spider-Man Titan Series Action Figure 30-cm (12 inch) Super Hero Toys for Children Ages 4+ Red
- Price
- £7.74
- Rating
- 4.8/5
- Reviews
- 714
- Age
- 8mo ago
Marvel Spidey & His Amazing Friends Boys Shortie Pyjamas featuring Spidey Childrens Character Short Sleeve Nightwear Blue Age 18-24 Months
- Price
- £9.44
- Rating
- 4.8/5
- Reviews
- 15
- Age
- 1y ago
Remote Control Transform Car w Eye & Underbody Lights 2.4GHz Web RC Car & Robot One-Button Deformation & 360Rotation Boys Toys Gifts Present for 3 4 5 6 7 8 9 Year Old Boys Kids Toys Age 3-12
- Price
- £17.32
- Rating
- 4.2/5
- Reviews
- 1,080
- Age
- 1y ago
Spider Construction Race Track Set: STEM Building Toys for Kids Ages 3-9 Car Track with Superhero Cars Outdoor Toddler Toys for Boys Girls Birthday Gifts Toy for 3 4 5 6 Year Old Boy Gifts(212PCS)
- Price
- £18.20
- Rating
- 4.4/5
- Reviews
- 129
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.
Brands
34 falling
Sellers
265
Top-5 brand share
57%
Top 20: 92%
Top-5 click share
21%
Top 20: 52%
Open market
39%
- Marvel33%
- SPIDEY AND HIS AMAZING FRIENDS7%
- Mirthigig6%
- Nhcuijun5%
- Ravensburger5%
- Play-Doh4%
Spiderman demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.6×
Top Spiderman search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- spiderman1.1M/yr
- spiderman toys985K/yr
- spidey and his amazing friends toys470K/yr
- marvel toys195K/yr
- spidey164K/yr
- spidey toys91K/yr
- superhero toys80K/yr
- spiderman toy68K/yr
- spider man toys54K/yr
- spider man gifts58K/yr
What reviews say buyers love and hate about Spiderman
What buyers mention most, as a share of all reviews.
What buyers love
77% of reviews“keeps him entertained”
“Excellent product”
“Excellent value”
“Birthday Present”
“Good fit”
What buyers complain about
59% of reviews“Broke easily”
“Not good quality for a present”
“Smaller than expected”
“did not work again”
“Bit flimsy”
Spiderman return rate & reasons
Why buyers send it back, as a share of all return requests.
0.9%
Return rate
21%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Spiderman questions
The questions sellers ask about this niche, answered from the tracked metrics.
Best Flapen score
The highest-scoring niches we track right now, across every category.
