gifts for colleagues
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Competition
Incredible17%top-5 click share — an open shelf
Brand share
Incredible29%top-5 brand share — no brand owns this niche
Growth
Incredible+114.0%90-day search growth — must beat 0% to launch
Review moat
Great128.01avg incumbent reviews — the moat a new listing must climb
Price range
Good£2.43–£36.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Avg price
Okay£10.36avg listing price — sweet spot $15–$100
Market size
Okay£117K£117K/yr · 367K searches
According to Flapen's Amazon United Kingdom niche tracking, gifts for colleagues is a £117K/yr Amazon United Kingdom market (367K searches/yr). The top 5 brands hold 29% of demand. Demand peaks in Jul–Dec. Verdict: Worth a look — 70/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
gifts for colleagues market data
- Units sold / yr
- 8K–10K
- avg 0–100/product
- Revenue / yr
- £83K–£104K
- units × avg price
- Conversion rate
- 3.1%
- Avg BSR
- #836
- Page quality
- 0%
- Prime
- 99%
- Sponsored
- 96%
- Out of stock
- 4.5%
- Avg brand age
- 20 months
- Avg seller age
- 176 days
Competition & brand share
Clicks spread well past the top 5 (17% combined) — an open shelf where new products get seen.Brands
86 flat
Sellers
108
Top-5 brand share
29%
Top 20: 66%
Top-5 click share
17%
Top 20: 46%
Open market
67%
- Augenstern8%
- SevenMye7%
- Kideerly5%
- VELENTI5%
- GADITIEK4%
- DatingShiny4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +114.0% search growth over the last 90 days.Peak months: Jul, Dec · busiest ÷ quietest = 8.0×
Top gifts for colleagues search terms
- thank you gifts for colleagues55K/yr
- appreciation gifts45K/yr
- end of term gifts for colleagues11K/yr
- employee appreciation gifts48K/yr
- teacher colleague gifts11K/yr
- end of year gifts for colleagues7K/yr
- appreciation gifts for work colleagues19K/yr
- thank you colleague gifts9K/yr
- employee appreciation gifts bulk21K/yr
- team gifts15K/yr
Top gifts for colleagues products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
20 Sets Thank you Gift Motivational Pens Employee Appreciation Gifts Inspirational Personalised Bamboo Ballpoint Pens with Thank You Cards Organza Bag for Colleagues Teacher Volunteer Bulk Gift (20-1)
GADITIEK£7.792.5★200 rev
iZoeL 12 Pack Employee Appreciation Gifts for Colleagues Student Reward Gifts Motivational Cups Thank You Cards for Teacher Retirement Goodbye Farewell Leaving Nurses Volunteers Office Staff
iZoeL£17.414.0★102 rev
Coasters 6 Pcs Thank You Gift Leaving Gifts for Colleagues Women Men Thank You Teacher Gifts Personalised Coaster Gifts for Employee Appreciation Teacher Nurses Volunteer Christmas
Kideerly£6.795.0★10 rev
20 Sets Thank You Gift Inspirational Employee Appreciation Gifts Mini Ducks
Aoesuny£15.734.8★11 rev
10 Sets Employee Appreciation Gifts Bulk Inspirational Spiral Notebooks with Sticky Notes Motivational Pens Thank You Gifts for Colleagues Mini Notepads Ballpoint Pen Gift Set for Team Coworker Staff
DatingShiny£17.314.9★25 rev
Newest
by launch dateCoasters 6 Pcs Thank You Gift Leaving Gifts for Colleagues Women Men Thank You Teacher Gifts Personalised Coaster Gifts for Employee Appreciation Teacher Nurses Volunteer Christmas
Kideerly£6.7910 rev
Thank You Gift Handmade Crochet Star Thank You Gifts For Women Leaving Gifts For Colleagues Women Thank You Teacher Gifts Emotional Support Gift For Womens Men Friends Teacher Nurse
QBEJIME£5.2339 rev
iZoeL 12 Pack Employee Appreciation Gifts for Colleagues Student Reward Gifts Motivational Cups Thank You Cards for Teacher Retirement Goodbye Farewell Leaving Nurses Volunteers Office Staff
iZoeL£17.41102 rev
AIKOBAA Mini A Little Sign of Appreciation Desk Token | Small Yellow Thank You Sign for Colleagues Teachers & Friends | 5.5x3.7cm Novelty Appreciation Gift (Yellow)
AIKOBAA£3.3228 rev
Crochet Tulip Thank You Gift Thank You for Being One of Them Appreciation Gift for Coworker Teacher Staff Employee Nurse Volunteer Mentor Cute Handmade Desk Keepsake
VELENTI£8.452,242 rev
Trending
90-day click momentumCoasters 6 Pcs Thank You Gift Leaving Gifts for Colleagues Women Men Thank You Teacher Gifts Personalised Coaster Gifts for Employee Appreciation Teacher Nurses Volunteer Christmas
Kideerly£6.795.0★
iZoeL 12 Pack Employee Appreciation Gifts for Colleagues Student Reward Gifts Motivational Cups Thank You Cards for Teacher Retirement Goodbye Farewell Leaving Nurses Volunteers Office Staff
iZoeL£17.414.0★
Teacher Gifts For Women Thank You Teacher Gifts Teacher Socks Nursery Teacher Gifts Best Teacher Gifts For Teacher End Of The Year From Students Funny Teacher Assistant Gifts Head Teacher Gifts
Prrivnix£4.574.5★
Thank You Gift Handmade Crochet Star Thank You Gifts For Women Leaving Gifts For Colleagues Women Thank You Teacher Gifts Emotional Support Gift For Womens Men Friends Teacher Nurse
QBEJIME£5.234.7★
Crochet Tulip Thank You Gift Thank You for Being One of Them Appreciation Gift for Coworker Teacher Staff Employee Nurse Volunteer Mentor Cute Handmade Desk Keepsake
VELENTI£8.454.6★
What buyers say about gifts for colleagues
What buyers praise and complain about, mined from review topics.What buyers love
“Beautiful gift”
“Best quality”
“Excellent value”
“Fun gift”
“As advertised”
“Great little keyring”
“Good size as well”
“Strong and Sturdy”
“this is clearly designed”
“Very pretty”
What buyers complain about
“Smaller than I thought”
“Some lettering slightly blurred”
“not worth the price”
“Lies in description- DON'T BUY”
“notepads are very thin”
“Extremely Poor quality”
“but glass extremely fragile”
“Snapped when I tried to open it”
“The ceramic material feels quite heavy”
“I think this isnt a nice little gift to give someone thats being a bit down on themselves”
Top return reasons
Common questions
- Is gifts for colleagues profitable to sell on Amazon United Kingdom?
- The niche generates £117K/yr across 146 tracked products. 8 of 55 products launched in the last 360 days are still selling. 90-day search growth is +114.0%. Flapen's verdict: Worth a look (70/100).
- How competitive is the gifts for colleagues niche?
- 86 brands and 108 sellers compete. The top 5 products take 17% of clicks and top 5 brands hold 29% of demand.
- What do buyers complain about in gifts for colleagues?
- Top complaints mined from reviews: Size-Overall, Print Quality, Value For Money. The return rate is 0.4%.
- When does demand for gifts for colleagues peak?
- Demand peaks in Jul–Dec; the busiest month runs 8.0× the quietest.
- What does it cost to enter the gifts for colleagues niche?
- Listings span £2.43–£36.53; the average listing price is £10.36 (sweet spot $15–$100). The average incumbent carries 128 reviews — the moat a new listing must climb.