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Gifts for Colleagues

Pass

Gifts for Colleagues scores 70 out of 100, a Pass. Shoppers spend $117K a year here, search demand grew +114.0% this quarter, and returns run at 0.4% of orders.

Flapen Score
70
70 / 100
Top 1% of 2,461 Fashion niches · +22 vs the category median of 48
Market size
£117K/yr367K searches / yr
90-day growth
+114.0%search demand this quarter
Competition
17%top-5 click share · 86 brands · 108 sellers

Flapen Score

Gifts for Colleagues against its category

The dotted line is the Fashion average. Past it, Gifts for Colleagues is stronger. Inside it, weaker.

70Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gifts for Colleagues market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Gifts for Colleagues 367K times last year and spent an estimated £117K. The top 5 brands take 29% of clicks. Demand peaks in Jul–Dec. Flapen scores it 70 out of 100, a Pass.

01 · Demand

3.1% of searches ended in a purchase last week.

Shoppers searched for this 367K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.1% of those searches ended in a purchase. Searches in the last 90 days moved +114.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £117K a year.

Searches, last 12 months
367K
Growth, 90 days vs prior 90
+114.0%
Conversion, latest week
3.1%
Market size, estimated
£117Ka year
Peak month
December8.0× the quietest month
Top search term
thank you gifts for colleagues55K searches a year

02 · Price

A sale here is worth £10.36.

Listings sell for £10.36 on average, from £2.43 to £36.53. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 0 to 100 of them. At £10.36 that is £0 to £1K a year per listing.

Average price
£10.36under the $15 to $100 sweet spot
Price range
£2.43–£36.53
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #836 within Luggage & Travel Gear. It carries 128 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
99%
Out of stock, average day
4.5%
Average rank
#836in Luggage & Travel Gear
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
128per listing
Listings tracked
146

04 · Newcomers

Amazon counts 8 of last year's 55 launches as successful.

55 products launched here in the last 12 months. Amazon counts 8 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 20 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
55
Successful launches
8Amazon's first-year sales bar
Average brand age
20 months

Products

Top Gifts for Colleagues products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 17% of clicks. An open shelf where new products get seen.

£0£1K£2K£4K£5K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

86 flat

Sellers

108

Top-5 brand share

29%

Top 20: 66%

Top-5 click share

17%

Top 20: 46%

Open market

67%

  • Augenstern8%
  • SevenMye7%
  • Kideerly5%
  • VELENTI5%
  • GADITIEK4%
  • DatingShiny4%

Demand

Gifts for Colleagues search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Dec · busiest ÷ quietest = 8.0×

Search terms

Top Gifts for Colleagues search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • thank you gifts for colleagues55K/yr
  • appreciation gifts45K/yr
  • end of term gifts for colleagues11K/yr
  • employee appreciation gifts48K/yr
  • teacher colleague gifts11K/yr
  • end of year gifts for colleagues7K/yr
  • appreciation gifts for work colleagues19K/yr
  • thank you colleague gifts9K/yr
  • employee appreciation gifts bulk21K/yr
  • team gifts15K/yr

Reviews and returns

What reviews say buyers love and hate about Gifts for Colleagues

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall36%−0.16

Smaller than I thought

The cards are small

Beware very small note pad

Print Quality8%−0.05

Some lettering slightly blurred

Read small print first

both packs had a printing error on them which made the message unreadable. pictured

Value For Money8%−0.01

not worth the price

a bit on the expensive side

Expensive

Advertised Vs Actual Product8%−0.05

Lies in description- DON'T BUY

very misleading with the pen next to the note pad

Not what it looks like

Thickness3%−0.01

notepads are very thin

Love

Gifting Purpose33%+2.54

Beautiful gift

Cute gift

Gift

Quality-Overall25%+1.39

Best quality

Great quality, puzzle pin badges for team appreciation

Great range of quality cards

Value For Money15%−0.01

Excellent value

Well worth it

Good value

Fun/Entertainment Experience4%+0.20

Fun gift

Fun

Excellent and made recipient laugh

Advertised Vs Actual Product3%−0.05

As advertised

As described

Just as pictured

Return

0.4% Return rate 46% Fixable by listing

Size-Overall35%▂▆█▅▇▄

Smaller than I thought

The cards are small

Beware very small note pad

Quality-Overall19%█▄▁█▄▇

Extremely Poor quality

Poor quality product

As you would expect these are not best quality

Value For Money9%▁██▃▁▆

not worth the price

a bit on the expensive side

Expensive

Advertised Vs Actual Product7%▁██▁▅▆

Lies in description- DON'T BUY

very misleading with the pen next to the note pad

Not what it looks like

Defective Material/Parts6%█▅▁▃▃▄

FAQ

Common Gifts for Colleagues questions

Answered from the same tracked data.