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Sporran

Pass

Sporran scores 70 out of 100, a Pass. Shoppers spend $67K a year here, search demand grew +166.3% this quarter, and returns run at 1.5% of orders.

Flapen Score
70
70 / 100
Top 1% of 2,461 Fashion niches · +22 vs the category median of 48
Market size
£67K/yr73K searches / yr
90-day growth
+166.3%search demand this quarter
Competition
29%top-5 click share · 20 brands · 22 sellers

Flapen Score

Sporran against its category

The dotted line is the Fashion average. Past it, Sporran is stronger. Inside it, weaker.

70Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sporran market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sporran 73K times last year and spent an estimated £67K. The top 5 brands take 71% of clicks. Demand peaks in Jun. Flapen scores it 70 out of 100, a Pass.

01 · Demand

4.3% of searches ended in a purchase last week.

Shoppers searched for this 73K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.3% of those searches ended in a purchase. Searches in the last 90 days moved +166.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £67K a year.

Searches, last 12 months
73K
Growth, 90 days vs prior 90
+166.3%
Conversion, latest week
4.3%
Market size, estimated
£67Ka year
Peak month
June3.8× the quietest month
Top search term
sporran40K searches a year

02 · Price

A sale here is worth £21.55.

Listings sell for £21.55 on average, from £5.30 to £36.50. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £21.55 that is £0 to £2K a year per listing.

Average price
£21.55inside the $15 to $100 sweet spot
Price range
£5.30–£36.50
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 19.9% of listings are out of stock. The average listing ranks #939 within Luggage & Travel Gear. It carries 64 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
85%
Out of stock, average day
19.9%
Average rank
#939in Luggage & Travel Gear
Average rating
4.29 starsAmazon United Kingdom average 4.36 stars
Average reviews
64per listing
Listings tracked
54

04 · Newcomers

Amazon counts 1 of last year's 11 launches as successful.

11 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
11
Successful launches
1Amazon's first-year sales bar
Average brand age
65 months

Products

Top Sporran products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 29% of clicks. An open shelf where new products get seen.

£0£2K£4K£6K£8K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 falling

Sellers

22

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

29%

Top 20: 67%

Open market

26%

  • Kilt Mania19%
  • Generic18%
  • H HIGHLAND REDSTONE17%
  • SITARAZ11%
  • SHYNE KILTS U.K6%
  • SHYNE4%

Demand

Sporran search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun · busiest ÷ quietest = 3.8×

Search terms

Top Sporran search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sporran40K/yr
  • sporrans for kilts men20K/yr
  • kilt sporran7K/yr
  • sporrans6K/yr

Reviews and returns

What reviews say buyers love and hate about Sporran

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall30%+0.67

Poor Quality

A horrible cheap item

Fairly rubbish quality

Chain/Key Quality11%−0.04

The chain/belt is very cheap & cheerful

If anything the chain is langer than expected

Chain a bit long for most people

Durability9%−0.13

didnt last long

thistle fell off after second use

Water Resistance6%−0.11

looks like water damage

Strap/String Quality6%−0.11

Strap is far too long

However the main issue is the included strap - I am normal build

Love

Quality-Overall39%+0.67

Good quality sporran

Great seller Great product

Decent quality

Value For Money22%+2.26

Good value

worth the price

Great value

Advertised Vs Actual Product8%+0.74

looks exactly as pictured

exactly as advertised

Is as described

Leather Quality3%−0.02

Good leather

Good quality leather, big enough for phone, wallet and small hip flask

Design-Overall3%+0.52

Stunning the craftsmanship detail is amazing

Return

1.5% Return rate 42% Fixable by listing

Size-Overall28%█▁▅▂▄▇

the belt is far too big

Quality-Overall18%█▅█▄▄▄

Poor Quality

A horrible cheap item

Fairly rubbish quality

Defective Material/Parts12%▁▅▁█▅▄
Color5%▁▁█▄▅▁
Chain/Key Quality5%▁█▃▄▃▂

The chain/belt is very cheap & cheerful

If anything the chain is langer than expected

Chain a bit long for most people

FAQ

Common Sporran questions

Answered from the same tracked data.