aviator sunglasses
Worth a lookShows demand growing +100.7% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Great+100.7%90-day search growth — must beat 0% to launch
Returns
Great1.5%return rate — above 5% kills the launch gate
Price range
Great£3.99–£93.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great53%top-5 brand share — no brand owns this niche
Competition
Great38%top-5 click share — an open shelf
Avg price
Great£15.64avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Market size
Okay£195K£195K/yr · 325K searches
Review moat
Okay2,987.2avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United Kingdom niche tracking, aviator sunglasses is a £195K/yr Amazon United Kingdom market (325K searches/yr). The top 5 brands hold 53% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 70/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
aviator sunglasses market data
- Units sold / yr
- 13K–15K
- avg 250–500/product
- Revenue / yr
- £196K–£235K
- units × avg price
- Conversion rate
- 3.8%
- Avg BSR
- #191
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 85%
- Out of stock
- 3.6%
- Avg brand age
- 46 months
- Avg seller age
- 174 days
Competition & brand share
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.Brands
23 falling
Sellers
36
Top-5 brand share
53%
Top 20: 99%
Top-5 click share
38%
Top 20: 83%
Open market
39%
- ANYLUV16%
- CGID13%
- Komonee8%
- DADA-PRO8%
- GQUEEN8%
- wearPro8%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +100.7% search growth over the last 90 days.Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 3.8×
Top aviator sunglasses search terms
- aviator sunglasses mens97K/yr
- aviator sunglasses54K/yr
- aviator sunglasses women42K/yr
- mens aviator sunglasses31K/yr
- womens aviator sunglasses14K/yr
- aviator mens sunglasses9K/yr
- aviators11K/yr
- sunglasses mens aviator8K/yr
- mens sunglasses aviator8K/yr
- black aviator sunglasses6K/yr
Top aviator sunglasses products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
CGID Sunglasses Mens Polarised Premium Al-Mg Alloy Pilot UV400 Flexible Spring Hinges Sun Glasses for Men Women Shades
CGID£15.514.2★2,134 rev
GQUEEN Polarised Sunglasses Mens Womens Al-Mg Alloy Frame Spring Hinges Pilot Style Shades UV400 Protection Black
GQUEEN£14.294.3★2,226 rev
wearPro Polarised Sunglasses - Unisex Pilot Sunglasses UV400 Protection Polarized Sun Glasses Black Classic Vintage Style Ultralight Shades For Driving-A1-all Black
wearPro£11.544.4★1,447 rev
DADA-PRO Sunglasses Mens Polarised Sunglasses Womens Pilot Sun Glasses Black Designer UV Protection Mirrored Reflective Dark Shades Glassesfor Driving Hiking Running (Blue)
DADA-PRO£13.034.5★2,511 rev
ANYLUV Pilot Sunglasses Mens Polarised Sunglasses Men Women Classic Black Shades Metal Frame with UV Protection
ANYLUV£12.304.4★1,094 rev
Newest
by launch date
ANYLUV Pilot Sunglasses-Mens Polarised Sunglasses-Womens: UV400 Protection Sun glasses Metal Frame for Driving Running Hiking
ANYLUV£13.841,094 rev
ANYLUV Pilot Sunglasses-Mens Polarised Sunglasses-Womens: UV400 Protection Sun glasses Metal Frame for Driving Running Hiking
ANYLUV£13.821,094 rev
Wrimen Pilot Mens Polarized Sunglasses-Mens-Womens-Unisex-Light Metal Frame Shades-Classic Ultra-UV400 Protection for Driving Fishing and Outdoor Sports (Grey)
Wrimen£7.5972 rev
DADA-PRO Sunglasses Mens Polarised Sunglasses Womens Pilot Sun Glasses Black Designer UV Protection Mirrored Reflective Dark Shades Glassesfor Driving Hiking Running (Blue)
DADA-PRO£13.032,511 rev
Bircenpro Polarised Sunglasses for Women : UV Protection Acetate Square Sunglass With Retro Classic Style
Bircenpro£19.1369 rev
Trending
90-day click momentum
ZENOTTIC Pilot Polarised Sunglasses Mens Womens Carbon Fiber Metal Frame Mirrored UV400 Protection Unisex Classic Retro Style
ZENOTTIC£13.634.3★
ANYLUV Pilot Sunglasses for Men Women Premium Mens Sunglasses Polarised Black UV Protection with Metal Frame for Driving
ANYLUV£13.074.4★
ANYLUV Pilot Sunglasses-Mens Polarised Sunglasses-Womens: UV400 Protection Sun glasses Metal Frame for Driving Running Hiking
ANYLUV£13.824.4★
LEDING&BEST Pilot Sunglasses Mens Womens Polarised UV400 Protection Unbreakable Metal Frame for Travel Fishing Running Cycling Golf Night Driving Glasses
LEDING&BEST£15.054.4★
ANYLUV Pilot Sunglasses-Mens Polarised Sunglasses-Womens: UV400 Protection Sun glasses Metal Frame for Driving Running Hiking
ANYLUV£13.844.4★
What buyers say about aviator sunglasses
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing quality”
“Great value”
“Fit well”
“Comfortable”
“good style”
“Great exactly what I wanted”
“Very light weight appearance is nice”
“great design”
“is very strong”
“Great product easy to ware”
What buyers complain about
“Seems to be a mixed bag when it comes to quality seeing the reviews however it was very poor in my case”
“Broken in 2 weeks”
“Don't fit great at all they are made lobsided also”
“Cheap”
“easily broke/snapped when I tried to gently manipulate them into a more favourable shape”
“Terrible plastic arms”
“Colour is not correct”
“Not particularly comfortable”
“It did not come with a carry case”
“Hard to clean lenses”
Top return reasons
Common questions
- Is aviator sunglasses profitable to sell on Amazon United Kingdom?
- The niche generates £195K/yr across 40 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +100.7%. Flapen's verdict: Worth a look (70/100).
- How competitive is the aviator sunglasses niche?
- 23 brands and 36 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 53% of demand.
- What do buyers complain about in aviator sunglasses?
- Top complaints mined from reviews: Quality-Overall, Durability, Size-Overall. The return rate is 1.5%.
- When does demand for aviator sunglasses peak?
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 3.8× the quietest.
- What does it cost to enter the aviator sunglasses niche?
- Listings span £3.99–£93.58; the average listing price is £15.64 (sweet spot $15–$100). The average incumbent carries 2,987 reviews — the moat a new listing must climb.