Aviator Sunglasses

Shoppers searched for this 325K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved +100.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £195K a year.

Searches, last 12 months

325K

Growth, 90 days vs prior 90

+100.7%

Conversion, latest week

3.8%

Market size, estimated

£195Ka year

Peak month

July3.8× the quietest month

Top search term

aviator sunglasses mens97K searches a year

Listings sell for £15.64 on average, from £3.99 to £93.58. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £15.64 that is £4K to £8K a year per listing.

Average price

£15.64inside the $15 to $100 sweet spot

Price range

£3.99–£93.58

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

13K–15K

Units per listing a year

250–500

Revenue per listing a year

£4K–£8K

Returns

1.5%of orders · Amazon United Kingdom median 0.6%

85% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #191 within Accessories. It carries 2,987 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings

85%

Prime listings

95%

Out of stock, average day

3.6%

Average rank

#191in Accessories

Average rating

4.30 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,987per listing

Listings tracked

40

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

1Amazon's first-year sales bar

Average brand age

46 months