Poncho
Poncho shows demand growing +156.9% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Is Poncho profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Poncho is a £794K/yr Amazon United Kingdom market (1.6M searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Jun–Jul–Aug–Sep. Verdict: Worth a look — 63/100.
Poncho: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +156.9% over the last 90 days and 6.6% of searches end in a purchase.
£794K
revenue / yr
Who owns the niche?
The top 5 brands hold 74% of demand, so 26% of the market is open.
26%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 23 products
Top Poncho products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Aolegoo 6 Pack Ponchos Waterproof with Sleeves and Drawstring Hood Thickened Portable Adult Disposable Waterproof Poncho Ideal for Festival Waterproofing Camping Theme Parks
- Price
- £7.75
- Rating
- 4.3/5
- Reviews
- 916
- Age
- 4y ago
Aolegoo 2 pack of Rain Ponchos Portable Adults Waterproof Ponchos Reusable raincoat with Hoods for Camping Hiking Travel Amusement Parks Festival Mac (White)
- Price
- £10.28
- Rating
- 4.3/5
- Reviews
- 2,026
- Age
- 4y ago
SWOGAA Disposable Rain Ponchos for Kids and Adults (Family 6 Pack) -50% Extra Thicker Men or Women Waterproof Emergency Rain Ponchos with Hood - Clear
- Price
- £7.68
- Rating
- 4.4/5
- Reviews
- 197
- Age
- 2y ago
SWOGAA Disposable Rain Ponchos for Adults 6 Pack - 50% Extra Thicker Men or Women Waterproof Emergency Rain Ponchos with Hood - Lightweight Universal Design - Clear
- Price
- £7.70
- Rating
- 4.6/5
- Reviews
- 284
- Age
- 2y ago
Stathmon 2 Pack Poncho Waterproof Adult - PU8000mm Reusable Rain Poncho
- Price
- £13.50
- Rating
- 4.7/5
- Reviews
- 68
- Age
- 7mo ago
Trending
90-day click momentum
SWOGAA Disposable Rain Ponchos for Adults 6 Pack - 50% Extra Thicker Men or Women Waterproof Emergency Ponchos with Hood - Clear
- Price
- £7.70
- Rating
- 4.7/5
- Reviews
- 15
- Age
- 2y ago
Stathmon 2 Pack Poncho Waterproof Adult - PU8000mm Reusable Rain Poncho
- Price
- £13.50
- Rating
- 4.7/5
- Reviews
- 68
- Age
- 7mo ago
Aolegoo 2-Packs Ponchos Portable Poncho Waterproof Adult With Hoods And Sleeves For Camping Concerts Funfair Festival Mac
- Price
- £10.06
- Rating
- 3.9/5
- Reviews
- 646
- Age
- 4y ago
Newbyinn Reusable Raincoats 2 Pack EVA Rain Ponchos for Adults Kids Rain Coats with Hood for Women Men Clear
- Price
- £7.44
- Rating
- 4.3/5
- Reviews
- 1,378
- Age
- 2y ago
Start and Drive Ltd Poncho Rain Coat Transparent Waterproof Plastic Poncho Adult Size Reusable Ponchos with Hoods Emergency Raincoats Rain Ponchos (2 pcs Transparent)
- Price
- £3.94
- Rating
- 4.4/5
- Reviews
- 126
- Age
- 3y ago
Newest
by launch dateStathmon 2 Pack Poncho Waterproof Adult - PU8000mm Reusable Rain Poncho
- Price
- £13.50
- Rating
- 4.7/5
- Reviews
- 68
- Age
- 7mo ago
Henrycares Waterproof Rain Ponchos Adult 4pcs Disposable Clear Raincoats for Women and Men Emergency 150cm with Hood and Sleeves for Outdoor Concert Theme Park Sports Events Camping Hiking
- Price
- £4.69
- Rating
- 4.4/5
- Reviews
- 434
- Age
- 1y ago
ZENO Rain Poncho Waterproof Adult - Festival Poncho - Waterproof Disposable Clear with Hood - Emergency Rain coat for Hiking Cycling Camping Concert - Pack of 4
- Price
- £4.15
- Rating
- 4.4/5
- Reviews
- 1,785
- Age
- 1y ago
SWOGAA Disposable Rain Ponchos for Adults 6 Pack - 50% Extra Thicker Men or Women Waterproof Emergency Ponchos with Hood - Clear
- Price
- £7.70
- Rating
- 4.7/5
- Reviews
- 15
- Age
- 2y ago
Habaylin Rain Poncho Poncho Waterproof Clear Disposable Family Pack Emergency Raincoats for Women Men for Festivals Camping Theme Parks
- Price
- £7.72
- Rating
- 4.4/5
- Reviews
- 422
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.
Brands
16 falling
Sellers
28
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
56%
Top 20: 96%
Open market
22%
- Aolegoo38%
- SWOGAA16%
- Start and Drive Ltd9%
- CHGANG6%
- Stathmon5%
- Henrycares4%
Poncho demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jun, Jul, Aug, Sep · busiest ÷ quietest = 5.2×
Top Poncho search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- poncho340K/yr
- poncho waterproof adult306K/yr
- rain poncho295K/yr
- waterproof poncho126K/yr
- ponchos89K/yr
- rain poncho adult waterproof95K/yr
- waterproof ponchos adults56K/yr
- rain80K/yr
- ponchos family pack50K/yr
- festival poncho waterproof15K/yr
What reviews say buyers love and hate about Poncho
What buyers mention most, as a share of all reviews.
What buyers love
74% of reviews“Well made and affordable”
“They fit well”
“Amazing value”
“As described”
“weather proof”
What buyers complain about
65% of reviews“Poor quality control”
“Quite thin though”
“Was chuffed when revieved wore in light rain water came through”
“was short on my arms”
“To thin”
Poncho return rate & reasons
Why buyers send it back, as a share of all return requests.
1.7%
Return rate
61%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Poncho questions
The questions sellers ask about this niche, answered from the tracked metrics.
Best Flapen score
The highest-scoring niches we track right now, across every category.
