63
poncho
Worth a lookShows demand growing +156.9% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+156.9%90-day search growth — must beat 0% to launch
Returns
Great1.7%return rate — above 5% kills the launch gate
Market size
Good£794K£794K/yr · 1.6M searches
Conversion
Good6.6%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good74%top-5 brand share — brands hold most of the demand
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,829.09avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£7.36avg listing price — sweet spot $15–$100
Price range
Bad£2.76–£14.98cheapest to priciest tracked listing — scored on the share inside $15–$100
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