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Mens Shorts

Mens Shorts shows demand growing +220.7% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

70
Worth a look
Market size 68Growth 98Conversion 9Competition 97Returns 44Price range 67Avg price 75Brand share 94Review moat 23Quality gap 72
This niche Category average

Is Mens Shorts profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Mens Shorts is a £679K/yr Amazon United Kingdom market (6.0M searches/yr). The top 5 brands hold 41% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 70/100.

Mens Shorts: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +220.7% over the last 90 days and 0.8% of searches end in a purchase.

£679K

revenue / yr

Units sold / yr50K
Search volume / yr+220.7%6.0M
Conversion rate0.8%
Avg price£15.08

Who owns the niche?

The top 5 brands hold 41% of demand, so 59% of the market is open.

59%

open market share

Brands · sellers57 · 149
Top-5 product click share14%
Open market59%
Avg brand age52 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 191 products

Sponsored placement88%
New entrants (1y)27· 10 succeeded
Avg rating4.3★
Avg reviews8,600

Top Mens Shorts products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (14% combined) — an open shelf where new products get seen.

£0£7K£14K£20K£27K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

57 falling

Sellers

149

Top-5 brand share

41%

Top 20: 80%

Top-5 click share

14%

Top 20: 36%

Open market

55%

  • Amazon Essentials15%
  • APTRO10%
  • SHAGGA6%
  • BOOJO5%
  • JustSun5%
  • HOPLYNN5%

Mens Shorts demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume6.0MCVR0.8%Products191Brands57Top 5 Brands41%OOS Rate0.6%Rating4.3★Reviews8,600Avg BSR#41
500K300KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 5.6×

Top Mens Shorts search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • mens shorts1.8M/yr
  • shorts for men uk486K/yr
  • shorts488K/yr
  • mens cargo shorts337K/yr
  • cargo shorts men294K/yr
  • running shorts334K/yr
  • gym shorts men308K/yr
  • work shorts men191K/yr
  • mens shorts with pockets157K/yr
  • mens work shorts134K/yr

What reviews say buyers love and hate about Mens Shorts

What buyers mention most, as a share of all reviews.

What buyers love

80% of reviews
Size-Overall20%

They fit as expected

Quality-Overall14%

No complaints here

Comfort-Overall14%

Very comfortable

Value For Money9%

Fairly priced

Pockets/Compartments9%

really handy having pockets

What buyers complain about

61% of reviews
Size-Overall27%

Size to small

Quality-Overall9%

Poor Quality

Pockets/Compartments6%

Pockets not great

Material Quality5%

Cheap material

Durability5%

Fell Apart After First Wash

Mens Shorts return rate & reasons

Why buyers send it back, as a share of all return requests.

3.5%

Return rate

82%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
64%
2Waist Fit
6%
3Length
5%
4Material Quality
5%
5Thigh Fit
3%

Common Mens Shorts questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Mens Shorts 70/100 on Amazon United Kingdom — Worth a look. The niche generates £679K/yr across 191 tracked products. 10 of 27 products launched in the last 360 days are still selling. Search demand moved +220.7% over the last 90 days.
Search demand for Mens Shorts on Amazon United Kingdom peaks in May–Jun–Jul–Aug, where the busiest month runs 5.6× the quietest.