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End of Term Gifts for Children

Pass

End of Term Gifts for Children scores 71 out of 100, a Pass. Shoppers spend $207K a year here, search demand grew >1,000% this quarter, and returns run at 0.4% of orders.

Flapen Score
71
71 / 100
Top 1% of 2,461 Fashion niches · +23 vs the category median of 48
Market size
£207K/yr459K searches / yr
90-day growth
>1,000%search demand this quarter
Competition
32%top-5 click share · 35 brands · 42 sellers

Flapen Score

End of Term Gifts for Children against its category

The dotted line is the Fashion average. Past it, End of Term Gifts for Children is stronger. Inside it, weaker.

71Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The End of Term Gifts for Children market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for End of Term Gifts for Children 459K times last year and spent an estimated £207K. The top 5 brands take 40% of clicks. Demand peaks in Jun–Jul. Flapen scores it 71 out of 100, a Pass.

01 · Demand

3.9% of searches ended in a purchase last week.

Shoppers searched for this 459K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.9% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated £207K a year.

Searches, last 12 months
459K
Growth, 90 days vs prior 90
>1,000%
Conversion, latest week
3.9%
Market size, estimated
£207Ka year
Peak month
July69.8× the quietest month
Top search term
end of year class gifts for 30 children85K searches a year

02 · Price

A sale here is worth £11.64.

Listings sell for £11.64 on average, from £3.00 to £20.17. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £11.64 that is £1K to £3K a year per listing.

Average price
£11.64under the $15 to $100 sweet spot
Price range
£3.00–£20.17
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 22.3% of listings are out of stock. The average listing ranks #441 within Novelty Jewellery. It carries 81 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
98%
Prime listings
100%
Out of stock, average day
22.3%
Average rank
#441in Novelty Jewellery
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
81per listing
Listings tracked
66

04 · Newcomers

Amazon counts 5 of last year's 35 launches as successful.

35 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
35
Successful launches
5Amazon's first-year sales bar
Average brand age
24 months

Products

Top End of Term Gifts for Children products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

£0£6K£12K£19K£25K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

35 falling

Sellers

42

Top-5 brand share

40%

Top 20: 85%

Top-5 click share

32%

Top 20: 62%

Open market

56%

  • PopManko14%
  • Eyezeeption8%
  • Echehi7%
  • Sunwuun5%
  • XIESUNUN5%
  • RUIYELE5%

Demand

End of Term Gifts for Children search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 69.8×

Search terms

Top End of Term Gifts for Children search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • end of year class gifts for 30 children85K/yr
  • end of year gifts for children from teacher37K/yr
  • year 6 leavers gifts34K/yr
  • end of term gifts for children33K/yr
  • class gifts for 30 children37K/yr
  • school leavers gifts27K/yr
  • class gifts27K/yr
  • gifts for students from teachers25K/yr
  • student gifts29K/yr
  • end of year gifts for students16K/yr

Reviews and returns

What reviews say buyers love and hate about End of Term Gifts for Children

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall17%−0.09

very small

the pencils are the small ones

I was a bit disappointed in these, they're small

Quality-Overall12%+1.14

Not the best

Horrendous quality- not vibrant at all like the photo

Very poor quality product

Advertised Vs Actual Product11%−0.09

This product would have been amazing if it had been as it appears

Not 36 as advertised

Color8%−0.04

only complaint is the colours dont match the clickers I

Horrendous quality- not vibrant at all like the photo

The only drawback is the white lettering, which is almost invisible on the pale blue and yellow backgrounds, though it shows up clearly on the red

Dry/Empty Ink6%+0.11

the ink doesn't last

Love

Gifting Purpose23%−0.04

Perfect class gift

make a lovely little gift

The gift bags are also a useful addition

Value For Money23%+1.75

Well worth the price

Good value

Excellent Value

Quality-Overall18%+1.14

Good quality

Good quality cards

Great quality, cute gifts for kids

Color6%−0.04

printed in nice colours with a clear design

Colours beautiful

Great quality and loads of fun colour combos

Design-Overall5%+0.22

Cute designs

Brilliant value and fun designs

adorable turtle design

Return

0.4% Return rate 56% Fixable by listing

Size-Overall24%▁▁▅█▃▂

very small

the pencils are the small ones

I was a bit disappointed in these, they're small

Advertised Vs Actual Product18%▁▁▁▄▃█

This product would have been amazing if it had been as it appears

Not 36 as advertised

Quality-Overall15%▁▁▃▁█▄

Not the best

Horrendous quality- not vibrant at all like the photo

Very poor quality product

Defective Material/Parts7%█▁▁▁▁▄
Functionality-Overall6%▆▁█▁▁▂

FAQ

Common End of Term Gifts for Children questions

Answered from the same tracked data.