Frozen
Frozen shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Is Frozen profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Frozen is a £1.4M/yr Amazon United Kingdom market (1.8M searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 64/100.
Frozen: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -19.3% over the last 90 days and 7.5% of searches end in a purchase.
£1.4M
revenue / yr
Who owns the niche?
The top 5 brands hold 70% of demand, so 30% of the market is open.
30%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 93 products
Top Frozen products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Frozen Inspired Elsa Flats Mary Jane Dance Party Cosplay Shoes Snow Queen Princess Birthday Sandals for Little Girls Toddler Blue 10 UK
- Price
- £10.50
- Rating
- 4.4/5
- Reviews
- 432
- Age
- 4y ago
Morrisons Garlic Chicken Kievs 260 g
- Price
- £3.33
- Rating
- 4.4/5
- Reviews
- 1,756
- Age
- 10y ago
Disney Frozen 2 - Townley Girl Hair Accessories Box|Gift Set for Kids Tweens Girls|Ages 3+ Including Hair Ties & Bows Mirror Headband Brush and More for Parties Sleepovers and Makeovers 20 Pcs
- Price
- £9.69
- Rating
- 4.1/5
- Reviews
- 7,364
- Age
- 6y ago
Morrisons 4 Garlic & Herb Chicken Kievs 500g (Frozen)
- Price
- £3.71
- Rating
- 4.4/5
- Reviews
- 613
- Age
- 4y ago
Hohosunlar Kids Frozen Tea Party Set for Little Girls Toddler Princess Tea Set w/ Carrying Case Teapot Elsa Tea Cup Set Play Food & Jewelry Christmas Birthday Gift for 3 4 5 6 7 8 Year Old Girls
- Price
- £18.23
- Rating
- 4.6/5
- Reviews
- 598
- Age
- 2y ago
Trending
90-day click momentum
Disney Frozen 3-Pack T-Shirts for Girls | Anna & Elsa Princess Tees | 100% Cotton | Short Sleeve Ages 2-10 Years (3-4 Years) Multicoloured
- Price
- £12.18
- Rating
- 5.0/5
- Reviews
- 28
- Age
- 1y ago
Disney Frozen Girls 2 Piece Shortie Summer Pyjamas Set Featuring Elsa and Olaf Childrens Short Sleeve Pyjamas Blue Age 9-10 Years
- Price
- £8.94
- Rating
- 4.6/5
- Reviews
- 10
- Age
- 1y ago
Disney Frozen Girls 2 Piece Shortie Summer Pyjamas Set Featuring Elsa and Olaf Childrens Short Sleeve Pyjamas Blue Age 5-6 Years
- Price
- £9.72
- Rating
- 4.6/5
- Reviews
- 10
- Age
- 1y ago
Disney Frozen Girls 2 Piece Shortie Summer Pyjamas Set Featuring Elsa and Olaf Childrens Short Sleeve Pyjamas Blue Age 7-8 Years
- Price
- £8.94
- Rating
- 4.6/5
- Reviews
- 10
- Age
- 1y ago
Disney Frozen Girls 2 Piece Shortie Summer Pyjamas Set Featuring Elsa and Olaf Childrens Short Sleeve Pyjamas Blue Age 3-4 Years
- Price
- £9.80
- Rating
- 4.6/5
- Reviews
- 10
- Age
- 1y ago
Newest
by launch dateDisney Frozen Girls 2 Piece Shortie Summer Pyjamas Set Featuring Elsa and Olaf Childrens Short Sleeve Pyjamas Blue Age 5-6 Years
- Price
- £9.72
- Rating
- 4.6/5
- Reviews
- 10
- Age
- 1y ago
Disney Frozen Girls 2 Piece Shortie Summer Pyjamas Set Featuring Elsa and Olaf Childrens Short Sleeve Pyjamas Blue Age 3-4 Years
- Price
- £9.80
- Rating
- 4.6/5
- Reviews
- 10
- Age
- 1y ago
Disney Frozen Girls 2 Piece Shortie Summer Pyjamas Set Featuring Elsa and Olaf Childrens Short Sleeve Pyjamas Blue Age 7-8 Years
- Price
- £8.94
- Rating
- 4.6/5
- Reviews
- 10
- Age
- 1y ago
Disney Frozen Girls 2 Piece Shortie Summer Pyjamas Set Featuring Elsa and Olaf Childrens Short Sleeve Pyjamas Blue Age 9-10 Years
- Price
- £8.94
- Rating
- 4.6/5
- Reviews
- 10
- Age
- 1y ago
Disney Frozen Young Sven Feature Care Kit with Accessories by Jakks Pacific 22cm Tall Includes Travel Bag 20+ Reactions Doctors Set for kids Ages 3+ Batteries Included Officially Licensed
- Price
- £24.50
- Rating
- 4.5/5
- Reviews
- 141
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.
Brands
26 falling
Sellers
236
Top-5 brand share
70%
Top 20: 97%
Top-5 click share
23%
Top 20: 57%
Open market
25%
- Disney27%
- Morrisons18%
- Mattel12%
- Townley Girl7%
- Jiaduowang6%
- Hohosunlar5%
Frozen demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.1×
Top Frozen search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- frozen843K/yr
- frozen toys446K/yr
- elsa123K/yr
- chicken kiev77K/yr
- frozen gifts66K/yr
- elsa toys53K/yr
- disney frozen50K/yr
- frozen 222K/yr
- frozen gifts for girls age 418K/yr
- frozen toy21K/yr
What reviews say buyers love and hate about Frozen
What buyers mention most, as a share of all reviews.
What buyers love
72% of reviews“Good quality set”
“Good Value”
“Good food for me”
“fun gift idea”
“entertained for hours”
What buyers complain about
66% of reviews“it's not the best quality nail varnish even for play”
“on the small side”
“Broke easily”
“Cheap and tasteless”
“Over priced for sure”
Frozen return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
48%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Frozen questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
