England Football Shirt
England Football Shirt shows demand growing >1,000% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Is England Football Shirt profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, England Football Shirt is a £158K/yr Amazon United Kingdom market (2.0M searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Jun–Jul. Verdict: Worth a look — 69/100.
England Football Shirt: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved >1,000% over the last 90 days and 0.4% of searches end in a purchase.
£158K
revenue / yr
Who owns the niche?
The top 5 brands hold 79% of demand, so 21% of the market is open.
21%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.1★ — the gap to enter on.
0/100
page quality · 67 products
Top England Football Shirt products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Nike Mens ENT Dri-Fit SS Stadium Home Jersey White/Speed Red/Obsidian/Obsid L
- Price
- £88.85
- Rating
- 4.4/5
- Reviews
- 37
- Age
- 11mo ago

Score Draw England 1990 World Cup Third Shirt Blue Medium Polyester
- Price
- £30.85
- Rating
- 4.3/5
- Reviews
- 28
- Age
- 9mo ago

Score Draw England 1990 World Cup Finals Retro Football Shirt White X-Large Polyester
- Price
- £31.86
- Rating
- 4.6/5
- Reviews
- 328
- Age
- 10y ago

Score Draw England 1996 European Championship Retro Shirt White Large Polyester
- Price
- £32.42
- Rating
- 4.5/5
- Reviews
- 296
- Age
- 10y ago

Second Ave Mens Unisex England Flag Badge Euros World Cup Football White Retro Ringer T Shirt Top Kit
- Price
- £13.33
- Rating
- 3.6/5
- Reviews
- 68
- Age
- 2y ago
Trending
90-day click momentum
England 3 Lions Ringer T-Shirt With Contrasting Collar and Cuffs - Small England Motiff - 100% Cotton - Sizes Small to 3XL - Assorted Colours (UK Alpha XL Regular Regular White/Navy)
- Price
- £15.40
- Rating
- 3.8/5
- Reviews
- 24
- Age
- 2mo ago

Score Draw England 1990 Out Retro Football Shirt Black Large Polyester
- Price
- £31.81
- Rating
- 4.7/5
- Reviews
- 147
- Age
- 5y ago

Outerstuff Mens T-Shirt England Football Fan T-Shirt Three Lions Graphic Tee Cotton Casual Football Top Black
- Price
- £24.44
- Rating
- 4.4/5
- Reviews
- 16
- Age
- 4mo ago

Pink Malibu England Football Shirt Breathable Fabric Unisex for Training World Cup and Euros White Small White
- Price
- £16.29
- Rating
- 3.7/5
- Reviews
- 25
- Age
- 3mo ago

Score Draw England 1990 World Cup Third Shirt Blue Large Polyester
- Price
- £30.10
- Rating
- 4.3/5
- Reviews
- 28
- Age
- 9mo ago
Newest
by launch date
England 3 Lions Ringer T-Shirt With Contrasting Collar and Cuffs - Small England Motiff - 100% Cotton - Sizes Small to 3XL - Assorted Colours (UK Alpha XL Regular Regular White/Navy)
- Price
- £15.40
- Rating
- 3.8/5
- Reviews
- 24
- Age
- 2mo ago

Pink Malibu England Football Shirt Breathable Fabric Unisex for Training World Cup and Euros White Small White
- Price
- £16.29
- Rating
- 3.7/5
- Reviews
- 25
- Age
- 3mo ago

Pink Malibu England Football Shirt Breathable Fabric Unisex for Training World Cup and Euros White XL White
- Price
- £16.42
- Rating
- 3.7/5
- Reviews
- 25
- Age
- 3mo ago

Outerstuff Mens T-Shirt England Football Fan T-Shirt Three Lions Graphic Tee Cotton Casual Football Top Black
- Price
- £24.44
- Rating
- 4.4/5
- Reviews
- 16
- Age
- 4mo ago

Outerstuff Mens T-Shirt England Football Fan T-Shirt Classic Three Lions Tee Cotton Football Casual Top White
- Price
- £24.34
- Rating
- 4.4/5
- Reviews
- 16
- Age
- 4mo ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.
Brands
18 rising
Sellers
40
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
30%
Top 20: 64%
Open market
17%
- Score Draw38%
- Second Ave Gift Company23%
- NIKE9%
- Pink Malibu6%
- Outerstuff4%
- The England Football Association3%
- Open — no brand owns it (12 brands, 17%)
England Football Shirt demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jun, Jul · busiest ÷ quietest = 75.0×
Top England Football Shirt search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- england football shirt987K/yr
- england shirt258K/yr
- england top124K/yr
- england t shirt121K/yr
- england football shirt 202661K/yr
- england football shirt women55K/yr
- retro england football shirt38K/yr
- england shirts for men39K/yr
- womens england football shirt32K/yr
- england shirt women30K/yr
What reviews say buyers love and hate about England Football Shirt
What buyers mention most, as a share of all reviews.
What buyers love
90% of reviews“Good quality”
“fits great”
“Great shirt,good value for money”
“Great product a little on the tight side great material”
“was impressed by how comfortable it felt throughout the day”
What buyers complain about
81% of reviews“Wrong size”
“Looks cheap”
“Disappointed- awful material looks cheap”
“not only did it lose quite a bit of its colour”
“Washed once and shrunk so too tight”
England Football Shirt return rate & reasons
Why buyers send it back, as a share of all return requests.
0.7%
Return rate
82%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common England Football Shirt questions
The questions sellers ask about this niche, answered from the tracked metrics.
Best Flapen score
The highest-scoring niches we track right now, across every category.









