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England Football Shirt

England Football Shirt shows demand growing >1,000% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

69
Worth a look
Market size 33Growth 100Conversion 6Competition 85Returns 97Price range 86Avg price 83Brand share 43Review moat 93Quality gap 88
This niche Category average

Is England Football Shirt profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, England Football Shirt is a £158K/yr Amazon United Kingdom market (2.0M searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Jun–Jul. Verdict: Worth a look — 69/100.

England Football Shirt: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved >1,000% over the last 90 days and 0.4% of searches end in a purchase.

£158K

revenue / yr

Units sold / yr10K
Search volume / yr>1,000%2.0M
Conversion rate0.4%
Avg price£18.35

Who owns the niche?

The top 5 brands hold 79% of demand, so 21% of the market is open.

21%

open market share

Brands · sellers18 · 40
Top-5 product click share30%
Open market21%
Avg brand age40 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.1★ — the gap to enter on.

0/100

page quality · 67 products

Sponsored placement60%
New entrants (1y)23· 4 succeeded
Avg rating4.1★
Avg reviews143

Top England Football Shirt products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.

£0£5K£9K£14K£19K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 rising

Sellers

40

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

30%

Top 20: 64%

Open market

17%

  • Score Draw38%
  • Second Ave Gift Company23%
  • NIKE9%
  • Pink Malibu6%
  • Outerstuff4%
  • The England Football Association3%
  • Open — no brand owns it (12 brands, 17%)

England Football Shirt demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume2.0MCVR0.4%Products67Brands18Top 5 Brands79%OOS Rate15.2%Rating4.1★Reviews143Avg BSR#427
350K250KSpike '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 75.0×

Top England Football Shirt search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • england football shirt987K/yr
  • england shirt258K/yr
  • england top124K/yr
  • england t shirt121K/yr
  • england football shirt 202661K/yr
  • england football shirt women55K/yr
  • retro england football shirt38K/yr
  • england shirts for men39K/yr
  • womens england football shirt32K/yr
  • england shirt women30K/yr

What reviews say buyers love and hate about England Football Shirt

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews
Quality-Overall31%

Good quality

Size-Overall21%

fits great

Value For Money17%

Great shirt,good value for money

Material Quality9%

Great product a little on the tight side great material

Comfort-Overall5%

was impressed by how comfortable it felt throughout the day

What buyers complain about

81% of reviews
Size-Overall44%

Wrong size

Quality-Overall18%

Looks cheap

Material Quality8%

Disappointed- awful material looks cheap

Color3%

not only did it lose quite a bit of its colour

Shrinkage Resistance3%

Washed once and shrunk so too tight

England Football Shirt return rate & reasons

Why buyers send it back, as a share of all return requests.

0.7%

Return rate

82%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
77%
2Quality-Overall
9%
3Material Quality
5%
4Advertised Vs Actual Product
1%
5Stain Resistance
1%

Common England Football Shirt questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores England Football Shirt 69/100 on Amazon United Kingdom — Worth a look. The niche generates £158K/yr across 67 tracked products. 4 of 23 products launched in the last 360 days are still selling. Search demand moved >1,000% over the last 90 days.
Search demand for England Football Shirt on Amazon United Kingdom peaks in Jun–Jul, where the busiest month runs 75.0× the quietest.