How competitive is the Cap niche on Amazon United Kingdom?

41 brands and 126 sellers compete in Cap on Amazon United Kingdom. The top 5 Cap products take 26% of clicks and its top 5 brands hold 50% of demand.

What do buyers complain about in Cap?

Cap buyers on Amazon United Kingdom complain most about Size-Overall, Quality-Overall, Shape/Style, the themes mined from the niche's reviews. Its return rate is 1.7%.

What does it cost to enter the Cap niche?

Cap sells for £10.96 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £4.15–£25.87. The average incumbent carries 4,022 reviews — the moat a new listing must climb.

Cap

Cap clears our launch bar: a $856K/yr market growing +73.8% this quarter with returns at 1.7%.

Flapen Score

Launch it

This niche Category average

Is Cap profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Cap is a £856K/yr Amazon United Kingdom market (5.0M searches/yr). The top 5 brands hold 50% of demand. Demand peaks in Jun–Jul. Verdict: Launch it — 66/100.

Cap: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Yes. Search demand moved +73.8% over the last 90 days and 1.6% of searches end in a purchase.

£856K

revenue / yr

Units sold / yr80K

Search volume / yr+73.8%5.0M

Conversion rate1.6%

Avg price£10.96

Who owns the niche?

The top 5 brands hold 50% of demand, so 50% of the market is open.

50%

open market share

Brands · sellers41 · 126

Top-5 product click share26%

Open market50%

Avg brand age49 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 75 products

Top Cap products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

New Era Unisex MLB 9Forty League Basic Cap

Price: £12.73
Rating: 4.6/5
Reviews: 9,403
Age: 14y ago

FURTALK Baseball Caps Mens Mountain Embroidery Dad Hat Unstructured Soft Vintage Washed Cotton Outdoor Baseball Cap Grey L

Price: £10.98
Rating: 4.4/5
Reviews: 226
Age: 2y ago

New Era Unisex Mlb League Essential 9Forty Cap

Price: £12.28
Rating: 4.6/5
Reviews: 4,677
Age: 9y ago

New Era Unisex Mlb Clean AFrame Trucker Cap

Price: £15.23
Rating: 4.6/5
Reviews: 1,457
Age: 8y ago

New Era Unisex Mlb Clean AFrame Trucker Cap

Price: £15.24
Rating: 4.5/5
Reviews: 3,040
Age: 8y ago

Newest

by launch date

adidas Unisex Baseball Lightweights Metal Hat Legend Ink OSFM

Price: £8.43
Rating: 4.6/5
Reviews: 3,015
Age: 1mo ago

Amazon Essentials Mens Wide Brim Sun Hat Grey L-XL

Price: £13.76
Rating: 4.3/5
Reviews: 136
Age: 3mo ago

Dzpuhuojz 3 Pack Baseball Caps Full Cotton Mens Hats & Caps Adjustment Hats for Golf Running Sports Outdoor Workouts Blue+Grey+Black Caps (White Border)

Price: £7.37
Rating: 4.4/5
Reviews: 550
Age: 1y ago

ViEinkaufen 3 Pack Distressed Baseball Caps Adjustable Vintage Washed Hat

Price: £10.05
Rating: 4.5/5
Reviews: 243
Age: 1y ago

FURTALK Baseball Caps Mens Adjustable Mesh Back Trucker Caps for Men Classics Sunmmer Sun Hat Black

Price: £10.89
Rating: 4.4/5
Reviews: 44
Age: 1y ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

41 falling

Sellers

126

Top-5 brand share

50%

Top 20: 85%

Top-5 click share

26%

Top 20: 58%

Open market

46%

New Era24%
FURTALK10%
Under Armour8%
NIKE4%
Enwokran4%
ViEinkaufen4%

Cap demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume5.0MCVR1.6%Products75Brands41Top 5 Brands50%OOS Rate1.4%Rating4.4★Reviews4,022Avg BSR#88

Peak months: Jun, Jul · busiest ÷ quietest = 1.9×

Top Cap search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

cap835K/yr +80.9%0.8% conv.
baseball cap mens417K/yr +76.2%1.2% conv.
baseball cap432K/yr +111.5%1.1% conv.
mens cap340K/yr +98.4%1.1% conv.
hat387K/yr +30.9%0.4% conv.
mens baseball caps231K/yr +84.7%0.9% conv.
caps for men213K/yr +103.3%1.1% conv.
trucker caps for men195K/yr +92.4%0.4% conv.
mens hats & caps323K/yr -12.6%0.1% conv.
mens caps176K/yr +88.6%0.9% conv.

What reviews say buyers love and hate about Cap

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews

Quality-Overall29%

“Excellent quality”

Size-Overall22%

“fits my head comfortably”

Value For Money17%

“Excellent value”

Color5%

“Colours good too and great selection”

Comfort-Overall5%

“Its comfortable”

What buyers complain about

66% of reviews

Size-Overall26%

“On the small size”

Quality-Overall11%

“Very cheap and I guess you get what you pay for”

Shape/Style5%

“Odd shape”

Value For Money4%

“a bit expensive”

Color4%

“it's a completely different colour”

Cap return rate & reasons

Why buyers send it back, as a share of all return requests.

1.7%

Return rate

88%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

65%

2Color

3Shape/Style

4Quality-Overall

5Advertised Vs Actual Product

Common Cap questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Cap 66/100 on Amazon United Kingdom — Launch it. The niche generates £856K/yr across 75 tracked products. 4 of 11 products launched in the last 360 days are still selling. Search demand moved +73.8% over the last 90 days.